Shocking Revelation: Eye Tracking Has Problems
With more than a few articles under our belt on the strengths of eye tracking, we thought it might be interesting to point out some of the...
Read MoreIs Eye Tracking for Usability Studies Worth the Trouble?
Despite many advancing eye tracking technologies, there are still naysayers that continually challenge the industry with fair questions....
Read MoreHow Do You Measure the Value of Eye Tracking?
We recently wrote an article touching on some of the limitations of eye tracking. There are more. Of course, nothing is perfect, and many...
Read MoreWhere’s Waldo?… Eye Tracking Only Registers Half of the Visual Search Process
Many people are familiar with the popular “Where’s Waldo” books, in which you search for the red and white sweater-clad Waldo in a...
Read MoreFixations and Saccades in Eye Tracking
A recent blog post on eye tracking brings to light a variable that many researchers who use eye tracking technology have to deal with...
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