September 7, 2010

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More Debate on Effectiveness of Eye Tracking

August 18, 2010 by dbrendant at 9:00 am
eye tracking effectiveness

We came across another couple articles focusing on what you’ve always wanted to know about eye tracking. The articles were posted on Another Useful Blog, a German blogger’s site that covers usability issues in interface design. The articles were broken up into two parts, and we’ll cover the first in this post and the 2nd in the next.Basically, the ongoing debate is still being discussed: is eye tracking worth it? Some see it as a silver bullet whereas others consider it a total waste of … [Read more...]

Filed Under: Eye Tracking, Eye Tracking Research, Eyetracking Web Usability Tagged With: , , , , , , , , , , , , ,

How does Head Stability Improve Eye Tracking Accuracy?

August 16, 2010 by dbrendant at 9:00 am
head stability

When conducting research, the accuracy of the data is critical to the validity of the results. In the field of eye tracking research, we are always searching for ways to improve our techniques and make the data we collect as legitimate as possible. A German blogger, Markus Weber, discussed data accuracy of eye tracking in a post on the blog site, Another Useful Blog.Weber writes that one essential part of the eye tracking setup is the camera that captures light reflected by the eye. From there, … [Read more...]

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Eye Tracking Improves Camouflage Effectiveness

June 21, 2010 by dbrendant at 5:16 pm
Testing Camouflage Effectiveness with Eye Tracking

At Eye Tracking Update we talk a lot about what you can see. But what about what you can’t see?Dr. Timothy O’Neill is a camouflage consultant and a retired Army officer who founded the Engineering Psychology program at West Point years ago. He also created the basis of the camouflage pattern on the Army Combat Uniform, beginning his work prior to grad school. He was the one responsible for creating the “digital” camouflage design that we see now. It’s sort of a squared pattern that … [Read more...]

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Old News But Relevant News: Apple and Eye Tracking

June 3, 2010 by dbrendant at 9:24 am
old news but relevant news

This is old news by now, but considering that the January article deals with news from a few years ago, it’s sort of a moot point.Continuing with our regular Apple and iPhone updates, especially considering recent news of Apple’s new patents for biometric and cardio sensors in their iPhone, we thought we’d note that The Apple Insider posted an article a while back focusing on eye tracking patents Apple originally filed all the way back in 2007.Apple was apparently researching what they … [Read more...]

Filed Under: Biometric Devices, Eye Tracking, Eye Tracking Research Tagged With: , , , , , , , , , , , , , , , , , , ,

Neuromarketing Eye Tracking Helps Campbell’s Soup Get a Makeover

March 9, 2010 by mfox at 5:06 pm
Neuromarketing Eye Tracking Helps Campbell’s Soup Get a Makeover

After decades of producing America’s favorite soup, Campbell’s Soup Co. is ready for a makeover. Although the condensed soups generate more than $1 billion in sales, Campbell’s is investigating ways to generate a 2% increase in sales without raising prices. How is it going to do accomplish this? The Wall Street Journal published an article covering Campbell’s’ strategy to revamp its product labeling by conducting research using neuromarketing, a relatively new approach to market research … [Read more...]

Filed Under: Eye Tracking, Eye Tracking Research Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , ,