Eye Tracking Update » gaze direction

Eye Tracking Research Advances With Gaze Probing

dbrendant — Sat, 06 Nov 2010 16:00:58 +0000

A recent paper presented at the International Conference on Pattern Recognition introduced a novel method of eye tracking, know as gaze probing. The goal of gaze probing is to estimate the object that a user focuses on when they are looking at dynamic content. Dynamic content is defined as scrolling images and text on a [...]

Check Out The Free Eye Tracking Industry Report

More Debate on Effectiveness of Eye Tracking

dbrendant — Wed, 18 Aug 2010 16:00:25 +0000

We came across another couple articles focusing on what you’ve always wanted to know about eye tracking. The articles were posted on Another Useful Blog, a German blogger’s site that covers usability issues in interface design. The articles were broken up into two parts, and we’ll cover the first in this post and the 2nd [...]

Check Out The Free Eye Tracking Industry Report

How does Head Stability Improve Eye Tracking Accuracy?

dbrendant — Mon, 16 Aug 2010 16:00:34 +0000

When conducting research, the accuracy of the data is critical to the validity of the results. In the field of eye tracking research, we are always searching for ways to improve our techniques and make the data we collect as legitimate as possible. A German blogger, Markus Weber, discussed data accuracy of eye tracking in [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking Improves Camouflage Effectiveness

dbrendant — Tue, 22 Jun 2010 00:16:47 +0000

At Eye Tracking Update we talk a lot about what you can see. But what about what you can’t see? Dr. Timothy O’Neill is a camouflage consultant and a retired Army officer who founded the Engineering Psychology program at West Point years ago. He also created the basis of the camouflage pattern on the Army [...]

Check Out The Free Eye Tracking Industry Report

Old News But Relevant News: Apple and Eye Tracking

dbrendant — Thu, 03 Jun 2010 16:24:37 +0000

This is old news by now, but considering that the January article deals with news from a few years ago, it’s sort of a moot point. Continuing with our regular Apple and iPhone updates, especially considering recent news of Apple’s new patents for biometric and cardio sensors in their iPhone, we thought we’d note that [...]

Check Out The Free Eye Tracking Industry Report

Neuromarketing Eye Tracking Helps Campbell’s Soup Get a Makeover

mfox — Wed, 10 Mar 2010 01:06:37 +0000

After decades of producing America’s favorite soup, Campbell’s Soup Co. is ready for a makeover. Although the condensed soups generate more than $1 billion in sales, Campbell’s is investigating ways to generate a 2% increase in sales without raising prices. How is it going to do accomplish this? The Wall Street Journal published an article [...]

Check Out The Free Eye Tracking Industry Report