Eye Tracking Update » gaze tracking

Gaze Tracking Is Used To Determine What Players Want

dbrendant — Tue, 29 Mar 2011 14:24:56 +0000

We often read about new additions to gaming rigs, Wii motion, gaze tracking, and facial recognition in new consoles. So much effort is spent delivering new and unique ways of playing games, and much of this expended effort is created solely to please the gamer/consumer. So it’s a bit of fresh air when we read [...]

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Eye Tracking: Helpful Tips For Your Site Design

dbrendant — Mon, 03 Jan 2011 16:30:00 +0000

A recent article takes a look at one of the more overlooked design principles, the patterns of eye movement. For readers of our blog, eye movement and gaze tracking will come as nothing new, but for many designers and creative directors, gaze tracking is still something of a mystery, yet to be truly utilized in [...]

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ITU Gaze Tracker: An Open Source Eye Tracking Initiative

dbrendant — Sun, 02 Jan 2011 16:30:17 +0000

In a recent article passed along to us at Eye Tracking Update, three Ph.D. students from IT University are reported as having created an inexpensive alternative to many of the commercial eye gaze systems. Eye tracking devices and the accompanying expertise can be difficult for some to afford, but progress in the world of eye [...]

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Gaze Tracking Used to Improve Human-Robot Interactions

dbrendant — Fri, 19 Nov 2010 16:30:09 +0000

In a recent paper published through Assuit University in Egypt and Kyoto University in Japan, researchers ventured to study spontaneous nonverbal behavior, specifically in human and robot interaction. There is much effort going into studies on interaction between the two, and one of the primary goals is to achieve natural interaction (or as natural as [...]

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Eye Tracking Research Advances With Gaze Probing

dbrendant — Sat, 06 Nov 2010 16:00:58 +0000

A recent paper presented at the International Conference on Pattern Recognition introduced a novel method of eye tracking, know as gaze probing. The goal of gaze probing is to estimate the object that a user focuses on when they are looking at dynamic content. Dynamic content is defined as scrolling images and text on a [...]

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Eye Tracking: Does Sexual Gaze Affect Reproductive Behavior?

dbrendant — Tue, 24 Aug 2010 21:03:26 +0000

We have all become accustomed to lives filled with stress. Modern day lifestyles are fast paced and chaotic despite the negative impact on our health. High blood pressure, obesity, and fatigue are all well known consequences, but there is more than just these. A recent publication set out to study how stress affects reproductive behavior, [...]

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Eye Tracking: Uncertainty in Iris Localization

dbrendant — Mon, 23 Aug 2010 23:19:29 +0000

In a study coming from Cavendish Laboratory, Cambridge, UK, researchers have come up with a Bayesian solution to the problem of locating irises in an image known to contain a face. We’ve written a few articles about new security cameras that can provide iris recognition from afar or for unwilling or non-compliant suspects in a [...]

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Biometric Devices: Criticism Growing Against Scans in Airports

dbrendant — Fri, 06 Aug 2010 16:00:54 +0000

According to a recent article published in USA Today, New York’s JFK and LaGuardia airports will be newly equipped with full-body imaging scanners in the coming months. The “virtual strip searches,” as some fliers are calling it, use E-rays or electromagnetic waves to detect weapons on 3-D images of passengers’ naked bodies. We’ve discussed body [...]

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Eye Tracking Study Looks Into Your Bad Hair Day

dbrendant — Thu, 05 Aug 2010 16:00:32 +0000

We’ve seen a lot of eye tracking studies focusing on first impressions and in individual’s instincts when it comes to determining if someone is, for example, trustworthy, friendly, or even deceptive (see recent posts on eye tracking for suspect lineups in law enforcement). But we have yet to see one as overt, in a superficial [...]

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Iris Recognition That Detects Hostiles Being Developed for Darpa

dbrendant — Wed, 04 Aug 2010 16:00:58 +0000

More eye tracking news from the homeland security industry, this time from Wired’s Danger Room. The Pentagon is currently funding researchers that are developing mini-cameras that can locate and scan eyeballs. The article says a team of electrical engineers at Southern Methodist University (SMU) has created cameras with funding from Darpa, which is the Pentagon’s [...]

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What Has Eye Tracking Taught Us About Criminal Identifications?

dbrendant — Tue, 03 Aug 2010 16:00:51 +0000

Researchers have now been using eye tracking for more than a century. This may be surprising to some but a quick look around web and you can see just where and when it started to show up. It’s led to numerous discoveries providing insight into how we think and feel. As a recent publication puts [...]

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What Eye Tracking Reveals About Your Lying Eyes

dbrendant — Sat, 31 Jul 2010 16:00:14 +0000

Lie detection is a field that, with increasing security controls worldwide, is most certainly growing. A group of educational psychologists are using eye tracking technology in an effort to create a new alternative to polygraph lie detection. Recent research licensed by the University of Utah (where the research is taking place) to Credibility Assessment Technologies [...]

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Eye Tracking and F Patterns: Recurring Theme in Web Usability

dbrendant — Tue, 27 Jul 2010 22:38:44 +0000

Again, the F pattern. It’s a frequently recurring topic worth noting, as it really seems to be the strongest and most consistent trend we see coming out of the various web usability studies throughout the industry. When designing a site, a paper, or a page, it’s important to know how a person reads, where they [...]

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Avatars and Eye Tracking: Ford Uses Technology to Improve Safety

dbrendant — Mon, 26 Jul 2010 17:46:11 +0000

Ford Motor Company has been using eye tracking and virtual reality to improve safety in motor vehicles. In an article recently published at AskPatty.com, a website specializing in automotive advice for women, Ford is said to be working with several high-tech labs, taking advantage of virtual reality to help reduce injuries, costs, and strict timelines [...]

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Eye Tracking: Evaluating Landing Page Usability With Surveys

dbrendant — Fri, 23 Jul 2010 22:58:43 +0000

Landing page, splash page, homepage. Call it what you will – there are many names for the first page of a website, that is – the page that is supposed to be the starting point for users. But with the growth of powerful and effective search engines, the landing page is becoming somewhat moot, as [...]

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Framework for Eye Tracking Patterns and Usability Problems: Pt 4

dbrendant — Mon, 19 Jul 2010 22:25:56 +0000

This week at Eye Tracking Update we’ve been discussing the lack of a concrete, rigorous framework by which eye tracking usability metrics can be interpreted. Typically, interpretations are done by usability experts or in some of the more D.I.Y studies, whomever is doing the testing. We’ve centered much of our discussion around an academic paper [...]

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Framework for Eye Tracking Patterns and Usability Problems: Pt 3

dbrendant — Fri, 16 Jul 2010 23:02:49 +0000

Ehmke and Wilson, the two researchers who published the report in association with City University in London, raise the point that there still remains a need “for studies that relate eye-tracking patterns to specific usability problems (by indicating cognitive processes).” In the past, eye tracking metrics have been compared to general interface usability, assessed by [...]

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Using Eye Tracking & Mouse Movements to Analyze Search Behavior

dbrendant — Thu, 15 Jul 2010 22:46:10 +0000

For those in the business, it must be a pretty nice thing to see usability studies come of age. We’ve touched on recent debates regarding the relationship between what a user is looking at versus what they’re thinking about (Is it the same thing or is it something entirely different?), and it’s exciting to see [...]

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Eye Tracking Research Exploring Assistive Possibilities

dbrendant — Wed, 14 Jul 2010 18:39:23 +0000

Many of our posts revolve around the ever expanding industry of usabilty testing with eye tracking technology. So it’s a pleasure to see more use of eye tracking for humanitarian purposes, such as aiding in communication or transportation for those with ability limitations. In a recent paper published at the University of Southern California – [...]

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Eye Tracking Research Measures Your Problem Solving Skills

dbrendant — Wed, 14 Jul 2010 04:12:03 +0000

An interesting study was done in collaboration with Stanford University and Columbia Teachers College focusing on the degree of pupil dilation in visual tasks and aural ones. Until now, pupil dilation has been shown to be a reliable way to measure cognitive load, but scientists at the institutions say the effect of aural versus visual [...]

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Framework for Eye Tracking Patterns and Usability Problems: Part 1

dbrendant — Thu, 08 Jul 2010 23:51:29 +0000

When you are trying a new product, you want it to work, right? If a company makes a good product, people use it. If it’s a bad product, people will not – it’s quite simple. Of course there are several factors like strategy, marketing, money, connections, production, and even a little luck involved in making [...]

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Is Nokia Making an Eye Tracking Controlled Mobile Phone?

dbrendant — Thu, 08 Jul 2010 01:25:08 +0000

With all the buzz about iPhones, other cell phone manufactures get overlooked. But some of them are developing some pretty cool new technology of their own. Nokia, the Finnish mobile technology giant, is announcing that they have been working on a new phone that is controlled with gaze through eye tracking. If you stare at [...]

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Eye Tracking: How Experience is Key in Becoming an Expert

dbrendant — Fri, 02 Jul 2010 23:50:53 +0000

By now you’ve probably noticed that much of what we write about here at Eye Tracking Update has to do with usability testing. The fact of the matter is, eye tracking is effective and popular when it comes to usability testing, and many studies published that utilize this technology have to do with web design, [...]

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Tobii’s Wearable Eye Tracker: Revolutionary or Marketing Hype?

mfox — Tue, 29 Jun 2010 22:28:03 +0000

Big news for the eye tracking industry was released yesterday. Tobii Technology announced the launch of their new product, Tobii Glasses™. Positioned as a cost effective tool for consumer behavior research, the wearable system consists of a pair of glasses, a data recording box, and IR markers for designating the Area of Analysis on a [...]

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What Your Short Attention Span Reveals Via Eye Tracking

dbrendant — Thu, 24 Jun 2010 16:00:53 +0000

“Once I was a scuba diver in a sea of words. Now I zip along the surface like a guy on a Jet Ski.” Those are the words of Nicholas Carr, and author who published an essay in The Atlantic in 2008 about the internet’s influence on our brains. Titled “Is Google Making Us Stupid?,” [...]

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Motion Tracking: Waving Goodbye to the Past

egutierrez — Thu, 24 Jun 2010 00:29:55 +0000

Sci-Fi fans should remember the scenes from Minority Report, where Tom Cruise stood in front of a futuristic computer, moving files around with only his hands. The ease and speed with which he navigated through the interface for the files he sought seemed faster than your standard mouse clicks. This scene and others like it [...]

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Blog Your Life With Sony’s Eye Tracking Prototype

dbrendant — Wed, 23 Jun 2010 00:05:55 +0000

Similar to some other devices we’ve seen recently, Sony is said to be working on a pair of eye tracking glasses. Tech-On!, a technology news site which covers tech industry across Asia, is reporting that Sony Computer Science Laboratories Inc (Sony CSL) recently showcased a device that tracks human eye movement with infra red light [...]

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Eye Tracking Improves Camouflage Effectiveness

dbrendant — Tue, 22 Jun 2010 00:16:47 +0000

At Eye Tracking Update we talk a lot about what you can see. But what about what you can’t see? Dr. Timothy O’Neill is a camouflage consultant and a retired Army officer who founded the Engineering Psychology program at West Point years ago. He also created the basis of the camouflage pattern on the Army [...]

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Eye Tracking Research on Banner Ad Blindness

dbrendant — Thu, 10 Jun 2010 00:22:31 +0000

Humans adapt in mysterious ways. Sometimes they adapt in more obvious ones though. When you’re browsing through webpages, you’re continuously bombarded with advertisements, flashing colors, expanding boxes, and catchy text. But in all honesty, if I surf the web for 15 minutes, I won’t recall any particulars about the ads I’ve seen, let alone notice [...]

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Eye Tracking Usability Studies and Self-Reported Measures

dbrendant — Wed, 09 Jun 2010 01:00:26 +0000

When it comes to usability studies, a standardized procedure is verbal communication between the study participant and the researcher. Typically, the participant puts into words what they think, what they are doing as they navigate through a website or page, describing how it makes them feel, why they are clicking on certain buttons, and what [...]

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Watch Where You Step: Eye Tracking and Pedestrian Flow

dbrendant — Fri, 04 Jun 2010 19:30:14 +0000

A friend once used an analogy that traffic tends to move through streets as water moves down a stream, speeding up in certain areas, stopping in others, building at forks until the oncoming pressure pushes it in a pattern of various directions. Whether true or not, it’s an entertaining concept, and one that doesn’t seem [...]

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Old News But Relevant News: Apple and Eye Tracking

dbrendant — Thu, 03 Jun 2010 16:24:37 +0000

This is old news by now, but considering that the January article deals with news from a few years ago, it’s sort of a moot point. Continuing with our regular Apple and iPhone updates, especially considering recent news of Apple’s new patents for biometric and cardio sensors in their iPhone, we thought we’d note that [...]

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Eye Tracking on the Cheap: Making MacGyver Proud

dbrendant — Wed, 02 Jun 2010 22:44:41 +0000

One of the more fun aspects of writing for Eye Tracking Update is when a new, do-it-yourself eye tracking device shows up online. With so many formal reports (these are also great, of course!) involving medical diagnostics and web usability studies, it’s refreshing and enjoyable to see when tinkerers start innovating on their own, on [...]

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Iris Recognition is Advancing. Could It Help Eye Tracking?

mfox — Tue, 01 Jun 2010 21:58:38 +0000

We’ve written several Eye Tracking Update posts about iris recognition lately because it is a technology that has recently experienced some pretty impressive advancements. If you think about it, it is pretty closely related to eye tracking technology – so much so that breakthroughs in one field may lead to progress in another. For example, [...]

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Google Uses Eye Tracking to Test its Revamped Design

dbrendant — Mon, 24 May 2010 23:30:30 +0000

As the saying goes, “If it ain’t broke, don’t fix it.” But even the most successful websites need a reassessment every now and again to stay ahead of the game. A few days ago, Google introduced it’s latest changes, the eighth iteration of the world’s most popular site. Well, that may not be true anymore [...]

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The Price of Eye Tracking

dbrendant — Thu, 13 May 2010 17:32:46 +0000

Cost is a word we hear thrown around quite a bit in the eye tracking world. With so many do-it-yourself eye tracking experiments being performed, it’s no wonder that cost has become an issue. As with anything, people can get quite creative finding ways around pricey and inhibitive equipment. In a paper published at Stanford [...]

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Eye Controlled Video Games? Better Late Than Never

dbrendant — Wed, 12 May 2010 17:00:25 +0000

A recent article published in New Scientist may be a little late to the Eye Tracking party as far as we’re concerned, but it’s certainly good to see more eye tracking news in mainstream media, even if it is focusing on something that’s no novelty to most within the industry. The “innovation” article focuses on [...]

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Biometric Devices: Skin Based Touch Interface

mfox — Mon, 10 May 2010 18:10:34 +0000

The way we interact with technology is advancing just as fast as the technologies themselves. Interfaces come in all different shapes and sizes, and now there are many more ways to operate them than the mouse and joystick of the past. In previous Eye Tracking Update posts, we’ve mentioned ocular control with eye tracking devices, [...]

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Can Eye Tracking be Used to Predict Strategic Behavior?

mfox — Fri, 07 May 2010 20:06:17 +0000

Life is full of choices, all of which have payoffs and pitfalls. When you have a goal and make choices or decisions on how to achieve it, you are developing a strategy. Creating and executing a strategy is a highly cognitive process; your mind is looking at available options and evaluating the pros and cons [...]

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Eye Tracking Technology as Memory Aid

dbrendant — Fri, 07 May 2010 00:00:43 +0000

In a recent post we noted a meeting that took place in the French Alps ski resort of Megeve. The inaugural Augmented Human International Conference took place over two days, with a gang of engineers and scientists meeting to discuss and share research and innovations on a flurry of new technology. Unfortunately, Eye Tracking Update [...]

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Eye Tracking: Avatar Lie Detection … It’s All in the Eyes

dbrendant — Thu, 06 May 2010 23:14:43 +0000

Anyone who has been told a lie knows that it doesn’t feel great to be misled. Of course, some people are more gullible than others while some seem to have a knack for spotting a lie right from the get go. When it comes to the World Wide Web, we know bynow that it pretty [...]

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A Heartwarming Eye Tracking Story

dbrendant — Tue, 04 May 2010 00:02:56 +0000

At Eye Tracking Update, we generally cover a lot of the debates and conversations within the eye tracking industry, most of which, not surprisingly, center around usability testing and eye tracking’s effectiveness in determining tangible results. One subject that tends to be inarguable, however, is eye tracking’s ability to enable communication amongst the disabled. A [...]

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Eye Tracking: Online Social Networks and Web Usability Testing

mfox — Fri, 30 Apr 2010 21:49:56 +0000

Website usability testing has received a lot of attention lately. As some of the most frequently used sites on the web, social networking vehicles like Facebook have been the subject of multiple usability studies. Various Eye Tracking Update articles have touched on the debate regarding which technique used in these studies for evaluating web usability [...]

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Eye Tracking: Sexual Attraction on the Dance Floor

mfox — Thu, 29 Apr 2010 18:32:00 +0000

Dancing is a fascinating phenomenon that spans the ages and practically every culture in history. For most people, there is something about rhythm that compels the body to move, but why is this? Is it simply a behavior influenced by culture and adopted as a social norm, or is it ingrained in our nature, in [...]

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Eye Tracking Is Still A Touchy Subject

dbrendant — Wed, 28 Apr 2010 23:54:04 +0000

Plenty of articles and discussions have been written about the pros and cons of eye tracking. When it comes to usability studies, it’s still a relatively hot topic, with debates over the merits and limitations of eye tracking technology in researching how people use the World Wide Web. Acuity Blog just reposted a nicely written [...]

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Eye Tracking: Augmented Reality Apps for the iPhone

dbrendant — Tue, 27 Apr 2010 18:33:17 +0000

A few weeks ago, engineers and scientists gathered in the French Alps at a ski resort by the name of Megeve for the inaugural Augmented Human International Conference, a meeting of the minds to unveil cutting edge technology and research in the world of augmented reality. Augmented reality, as you may know, is a term [...]

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Eye Tracking: Readers Run Out of Gas Below the Fold

mfox — Mon, 26 Apr 2010 18:03:43 +0000

Web usability guidelines have remained pretty consistent since the inception of the Internet. Actually, according to an article entitled “Scrolling and Attention,” 80% of these guidelines have remained the same since the 1990s. But one guideline that has changed has to do with the “above the fold” concept. During the first years of the web’s [...]

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Eye Tracking: Nose Tracking (Update?)

dbrendant — Thu, 22 Apr 2010 18:17:30 +0000

In past Eye Tracking Update posts, we’ve covered a range of biometric and facial recognition technologies. Iris scanning is becoming more ubiquitous as technology improves, and with the need for higher levels of security, we expect to see an explosion of biometric devices very soon. A prime example being the news and debates we’ve reported [...]

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Eye Tracking: Evaluating Teen Driver Distractions

mfox — Thu, 08 Apr 2010 00:37:06 +0000

There are some pretty startling statistics regarding vehicle crashes involving teenage drivers. According to the Center for Disease Control and Prevention (CDC), drivers age 16-19 are four times more likely to crash than older drivers. There are several factors that make this age group more at risk to cause or be involved in a vehicle [...]

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Eye Tracking: How Smart is Your Car?

mfox — Mon, 05 Apr 2010 23:50:59 +0000

We recently posted an article about a study that used eye tracking to determine if driving experience improved the risks of driving distraction. We’ve also posted articles about the hazards of drowsy driving and the use of eye tracking to detect the onset of sleep. Driver safety is a pertinent issue that is highly linked [...]

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