September 10, 2010

Driving Around the Bend: Eye Tracking for Curve Navigation

Twisted road

You've likely seen a car commercial in which the driver is stealthily navigating a rural road with sharp twists and turns. How do they do that? Where do they look? A recent article at Physorg.com notes that it is well documented that when negotiating winding roads, a driver typically looks at a specific and well-defied point on the lane marking. This is known as the tangent point. But new research shows that the further a driver looks ahead, particularly in left-hand curves, wide curves, and when … [Read more...]

Surprise! Eye Tracking Shows Men Look at Women and Men

Men look at Men too

A post on the blog Think Eye Tracking discusses something they’ve learned about research results: people don’t always tell the truth. They set out to create a test showing how it can happen and, more importantly, how eye tracking can be used as a window into people’s subconscious thought processes.Think Eye Tracking performed an experiment showing two images side by side, one depicting a male in a tight pair of swim trunks and the other a female in a bikini. Study participants donned an … [Read more...]

GazeHawk Makes Eye Tracking More Affordable

webcam

More eye tracking and heat map news from the World Wide Web. Typically, you’ve got just a pair of choices when it comes to site heat mapping. You can buy the necessary equipment, often cost prohibitive, or you can pay a consultant or expert to use their equipment. But every now and again we come across a new do-it-yourself device in the eye tracking and usability world, and the Y Combinator funded GazeHawk project might have a novel approach– webcams.GazeHawk is a less expensive alternative … [Read more...]

More Debate on Effectiveness of Eye Tracking

eye tracking effectiveness

We came across another couple articles focusing on what you’ve always wanted to know about eye tracking. The articles were posted on Another Useful Blog, a German blogger’s site that covers usability issues in interface design. The articles were broken up into two parts, and we’ll cover the first in this post and the 2nd in the next.Basically, the ongoing debate is still being discussed: is eye tracking worth it? Some see it as a silver bullet whereas others consider it a total waste of … [Read more...]

How does Head Stability Improve Eye Tracking Accuracy?

head stability

When conducting research, the accuracy of the data is critical to the validity of the results. In the field of eye tracking research, we are always searching for ways to improve our techniques and make the data we collect as legitimate as possible. A German blogger, Markus Weber, discussed data accuracy of eye tracking in a post on the blog site, Another Useful Blog.Weber writes that one essential part of the eye tracking setup is the camera that captures light reflected by the eye. From there, … [Read more...]

Eye Tracking and Style Guides

Where do readers look first

We’re well aware by now that eye tracking studies have given us a good idea of where readers look on a page. It seems like most eye tracking studies – usability wise, anyway – are based around exactly this: where do readers look first. We’ve been following eye tracking news in depth for about a year now, and time after time we see the same results.Gaze maps repeatedly show us that a visitor’s eyes hover in the same areas on a page, and a recent eye tracking study for Yahoo! is consistent … [Read more...]

Eye Tracking and F Patterns: Recurring Theme in Web Usability

F pattern

Again, the F pattern. It’s a frequently recurring topic worth noting, as it really seems to be the strongest and most consistent trend we see coming out of the various web usability studies throughout the industry.When designing a site, a paper, or a page, it’s important to know how a person reads, where they look, and what they can expect to find. If you want to catch a visitor’s eye, there are certain rules to follow which remain consistent.Through eye tracking and the resulting heatmaps … [Read more...]

Moodle Using Eye Tracking to Study Usability and eLearning

Moodles Eye Tracking Problems

Another study using eye tracking we came across at Eye Tracking Update has to do with a program called Moodle, which appears to be an e-Learning (teaching and learning) program used by Austrian students (please correct me if I’m wrong or if you have any more information about the program).Gergely Rakoczi of the Vienna University of Technology set out to study how Moodle’s components and teaching materials are “seen” by various Moodle users. He wanted to study navigation schemes and … [Read more...]

Framework for Eye Tracking Patterns and Usability Problems: Pt 3

Usability Studies arent the Holy Grail

Ehmke and Wilson, the two researchers who published the report in association with City University in London, raise the point that there still remains a need “for studies that relate eye-tracking patterns to specific usability problems (by indicating cognitive processes).” In the past, eye tracking metrics have been compared to general interface usability, assessed by usability experts or calculated from performance completion times for certain tasks. But, as they say, expert reviews and performance … [Read more...]

Using Eye Tracking & Mouse Movements to Analyze Search Behavior

Using Eye Tracking & Mouse Movements to Analyze Search Behavior

For those in the business, it must be a pretty nice thing to see usability studies come of age. We’ve touched on recent debates regarding the relationship between what a user is looking at versus what they’re thinking about (Is it the same thing or is it something entirely different?), and it’s exciting to see further research into the details of eye tracking and usability. Data is easy to come by if you have the right equipment, but making sense of that data, analyzing it for usable information … [Read more...]