Eye Tracking: The Power of Heat Maps
When you write about eye tracking as regularly as Eye Tracking Update does, you tend to see a lot of heat maps. To some, heat maps seem...
Read MoreGazeHawk Makes Eye Tracking More Affordable
More eye tracking and heat map news from the World Wide Web. Typically, you’ve got just a pair of choices when it comes to site heat...
Read MoreIs Eye Tracking Eye Candy?
Which side are you on? The side that says eye tracking is entirely useful, a tool from which you can gain real insight when it comes to...
Read MoreWill Eye Tracking Take Neuromarketing to the Next Level?
With new technology often comes a certain creep factor, and eye tracking, head tracking, and neuro/biological is no exception. In a recent...
Read MoreEye Tracking and Style Guides
We’re well aware by now that eye tracking studies have given us a good idea of where readers look on a page. It seems like most eye...
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