Eye Tracking: The Power of Heat Maps
When you write about eye tracking as regularly as Eye Tracking Update does, you tend to see a lot of heat maps. To some, heat maps seem...
Read MoreUsing Eye Tracking to Craft Engaging Email Newsletters
Anyone in the usability industry has probably heard of Jakob Nielsen by now, the usability guru who has been quoted in nearly every article...
Read MoreCheaper Eye Tracking Increases Relative Value of Heatmaps
There are many who swear by eye tracking heatmaps, saying the visuals are effective and can help us to understand where a viewer is looking...
Read MoreGazeHawk Makes Eye Tracking More Affordable
More eye tracking and heat map news from the World Wide Web. Typically, you’ve got just a pair of choices when it comes to site heat...
Read MoreIs Eye Tracking Eye Candy?
Which side are you on? The side that says eye tracking is entirely useful, a tool from which you can gain real insight when it comes to...
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