A recent article published in New Scientist may be a little late to the Eye Tracking party as far as we’re concerned, but it’s certainly good to see more eye tracking news in mainstream media, even if it is focusing on something that’s no novelty to most within the industry.The “innovation” article focuses on gamers in search of a more interactive, immersive, and thrilling gaming experience. And thanks to innovations in gaze tracking, gamers have yet another tool at their disposal for … [Read more...]
Experiment Uses Eye Tracking to Measure the Effects of Design Elements in Magazine Ads
A recent study conducted at Texas State University, San Marcos, analyzed the effectiveness of five different design elements used in magazine advertisements.Using eye tracking technology to measure the duration and number of eye fixations, the students conducting the experiment were able to measure the visual attention on each of the five elements: body text, head text, brand logo, product image, and human model image. Subjects were asked to browse through a magazine simulated on a LCD screen … [Read more...]
Improving Password Security With Eye Tracking
The moment an online password is entered is the least secure point and typically the moment where private information is stolen due to visual snooping.To combat this problem, researchers at Stanford University implemented a system for password entry via eye tracking. By creating an on-screen keyboard interface with a red focus point for each key, users can use their gaze to input passwords, open windows, and safely navigate the more insecure moments of online use. Users calibrate their gaze … [Read more...]
GDC Friday: Muybridge’s Motion
One reason GDC 2009 is so exciting is that it provides a showcase for all the newest gadgets that people have been tinkering with for years in labs and offices, garages and basements. In a way, events like these remind me of what the World Expos of the early 1900s used to be like, showcasing new creations from iced cream to photography, ferris wheels to moving vehicles. With time comes perspective on how exactly these new gadgets have changed the world and the corresponding environments we live … [Read more...]
GDC Tuesday
I went early to the Game Developers Conference at the Moscone Center in San Francisco, CA today to check things out. Today was sort of a precursor to the main event - vendors setting up their booths and displays, classes and lectures all day, and generally a lot of people networking and/or milling about, many with heads down in their laptops. The conference kicks into full swing tomorrow and things are definitely shaping up for a great one. Of course, the Rock Band folks have a giant display stage, … [Read more...]
Eye Tracking Update at the 2009 GDC in San Francisco
A few of us here at the blog will be making the rounds next week in San Francisco for the annual Game Developers Conference. There's a lot of exciting crossover between the eye-tracking and gaming worlds, and we'll be there to check in with current trends and news. Look out for updates next week!In the meantime, have a look through the GDC's 2009 site. … [Read more...]
Head-tracking, eye-tracking… what next, brain-tracking? But of course!
As you probably know by now, we like to follow all things "eye-tracking" here at the blog. But occasionally some news will catch our attention that has less to do with eye-tracking, yet still relates.Today the New York Times posted an article about muscle reinnervation and the use of brain signals to control movement.Muscle reinnervation is a rehabilitation technique that is gaining acceptance in the medical world after recent successes replacing lost or amputated limbs. The article describes … [Read more...]
Touchscreens
Microsoft began promoting a new device last year - the Microsoft Surface. And while it still seems a bit oversized perhaps, it’s good to see they’ve been planning to join the ranks of the touch screen trend that kicked off in earnest with Apple’s iPhone a couple years ago. There’s a lot of research and money going into the evolution of touch screen control right now, and one of the coolest features is their multi-touch ability. A user can touch multiple points on a screen to perform … [Read more...]
NeoVizus Gaze
There are many reasons to get into the eye- and head-tracking industry. Martin Tall and his NeoVizus Gaze system seems to be making the rounds on the tech blogs these days, offering eye tracking technology as a solution for carpal tunnel syndrome. Tall is using the NeoVizus Gaze as a photo browser within specific software, and he's also come up with an eye-trackable game based on the classic Memory. Have a look... … [Read more...]
D.I.Y. eye-tracking
Eye-tracking hardware can break the bank if you're not careful. But if you feel like creating your own eye tracking program for free, this guy has the software to do it. All you need is a webcam!Here's an example of the accuracy you can expect:Check it out here. … [Read more...]