Eye Tracking Update » Market research

New Eye Tracker for Academic, Market, and Usability Research

mfox — Thu, 09 Jun 2011 17:24:21 +0000

So far, this year has been full of new eye tracking product releases. It seems portability is the trend of the year with a focus on eye tracking products for market and usability research. These new developments are good news for the eye tracking user community, which is growing rapidly every year. It was brought [...]

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How to Sell More Juice With Eye Tracking

dbrendant — Sun, 21 Nov 2010 16:30:02 +0000

Brand loyalty is nothing to take lightly, and eye tracking has given some insight into why companies need to stay “true to their colors” when considering a brand redesign. People go back to the things they like, things they know already, or things they’re nostalgic for. So when it comes to changing the look of [...]

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Eye Tracking Study Observes How Shoppers Use Food Labels

Eye Tracking Provides Insight into Consumer Search Behavior

dbrendant — Thu, 04 Nov 2010 20:45:40 +0000

The online search industry is enormous and plenty of money seems to be thrown into developing new ways of searching and advertising. In a recent study, eye tracking was used to view the habits of consumers as they searched through various sites, querying for information or shopping and performing transactions. Half of Internet queries are [...]

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What Eye Tracking Can Teach Us About Packaging

dbrendant — Wed, 03 Nov 2010 16:56:55 +0000

When we go shopping we’re typically bombarded with a slew of color and text. Each package that runs the length of the grocery store aisle seems as if it’s screaming for our attention with saturated color, bold print, and the occasional silly character. Consumers are attracted to what they’re attracted to, but it’s not arbitrary. [...]

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Eye Tracking and Neuromarketing in 3D Marketing Research

dbrendant — Thu, 28 Oct 2010 16:44:52 +0000

We’ve been writing a decent amount about biometrics these days. It’s a growing trend and one that seems promising in years to come. As with any growing trend, there are an infinite amount of new upstarts looking to sell their wares. One company unveiled an interesting technology this month that uses brain-based virtual reality technology [...]

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Eye Tracking Study Looks Into Your Bad Hair Day

dbrendant — Thu, 05 Aug 2010 16:00:32 +0000

We’ve seen a lot of eye tracking studies focusing on first impressions and in individual’s instincts when it comes to determining if someone is, for example, trustworthy, friendly, or even deceptive (see recent posts on eye tracking for suspect lineups in law enforcement). But we have yet to see one as overt, in a superficial [...]

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Will Eye Tracking Take Neuromarketing to the Next Level?

dbrendant — Sun, 01 Aug 2010 16:00:05 +0000

With new technology often comes a certain creep factor, and eye tracking, head tracking, and neuro/biological is no exception. In a recent post on the Atos Origin blog, Steve Nimmons makes an effort to help us understand the potential of neuromarketing. That word in itself sounds quite scary, really, but has a look at his [...]

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Pricing Tobii’s New Eye Tracking Glasses

dbrendant — Tue, 13 Jul 2010 01:39:42 +0000

The Swedish eye tracking technology enterprise Tobii has released a new set of mobile eyeglasses that can track a user’s eye movements while they’re on the go. It looks like it’s being marketed to companies interested in tracking their customers shopping habits and eye movements at retail stores. Procter and Gamble are beta testing the [...]

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Neuromarketing Eye Tracking Helps Campbell’s Soup Get a Makeover

mfox — Wed, 10 Mar 2010 01:06:37 +0000

After decades of producing America’s favorite soup, Campbell’s Soup Co. is ready for a makeover. Although the condensed soups generate more than $1 billion in sales, Campbell’s is investigating ways to generate a 2% increase in sales without raising prices. How is it going to do accomplish this? The Wall Street Journal published an article [...]

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