Keep up to date with the latest Eye Tracking news and trends

UX design pro at PayPal says eye tracking can improve site design

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Eye tracking web usability is a topic we cover here often because it is one of the fastest growing applications of eye tracking technology...

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Eye Tracking: 6 Ways to Better Usability and Conversion

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Here at Eye Tracking Update we get a lot of lists. Lists on eye tracking. Lists on head tracking. Lists describing how to make something....

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What Eye Tracking Can Teach Us About Packaging

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When we go shopping we’re typically bombarded with a slew of color and text. Each package that runs the length of the grocery store aisle...

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Eye Tracking and Neuromarketing in 3D Marketing Research

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We’ve been writing a decent amount about biometrics these days. It’s a growing trend and one that seems promising in years to come. As...

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Will Eye Tracking Take Neuromarketing to the Next Level?

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With new technology often comes a certain creep factor, and eye tracking, head tracking, and neuro/biological is no exception. In a recent...

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