Eye Tracking: The Power of Heat Maps
When you write about eye tracking as regularly as Eye Tracking Update does, you tend to see a lot of heat maps. To some, heat maps seem...
Read MoreEye Tracking: Why is Banner Blindness So Prevalent?
We see plenty of articles dealing with website usability and eye tracking. In another recent post, originally penned in French, Olivier...
Read MoreSurprise: Eye Tracking Study Reveals Bigger Ads Are More Noticeable
In an article we recently read at mediamemo.allthingsd.com, various online publishers suggest the effectiveness for giant ads that show up...
Read MoreEye Tracking: 6 Ways to Better Usability and Conversion
Here at Eye Tracking Update we get a lot of lists. Lists on eye tracking. Lists on head tracking. Lists describing how to make something....
Read MoreWhat Eye Tracking Can Teach Us About Packaging
When we go shopping we’re typically bombarded with a slew of color and text. Each package that runs the length of the grocery store aisle...
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