With new technology often comes a certain creep factor, and eye tracking, head tracking, and neuro/biological is no exception. In a recent post on the Atos Origin blog, Steve Nimmons makes an effort to help us understand the potential of neuromarketing. That word in itself sounds quite scary, really, but has a look at his page to see some of the brighter sides of such a loaded phrase.Neuromarketing, he says, extends traditional marketing techniques through the application of neuroscience, leveraging … [Read more...]
