Eye Tracking Research: Nostalgia Creates More Brand Loyalty
In a recent article we discussed a post we came across that described Tropicana’s reasoning for recalling new packaging design they...
Read MoreEye Tracking: 6 Ways to Better Usability and Conversion
Here at Eye Tracking Update we get a lot of lists. Lists on eye tracking. Lists on head tracking. Lists describing how to make something....
Read MoreEye Tracking and Neuromarketing in 3D Marketing Research
We’ve been writing a decent amount about biometrics these days. It’s a growing trend and one that seems promising in years to come. As...
Read MoreWill Eye Tracking Take Neuromarketing to the Next Level?
With new technology often comes a certain creep factor, and eye tracking, head tracking, and neuro/biological is no exception. In a recent...
Read MoreBiometric Devices: Learning What Buyers Want Via Neuromarketing
Given the amount of technological progression we read about on a daily basis, it barely seems surprising anymore when science fiction...
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