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Neuromarketing Eye Tracking Helps Campbell’s Soup Get a Makeover

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After decades of producing America’s favorite soup, Campbell’s Soup Co. is ready for a makeover. Although the condensed soups generate...

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Eye Tracking Looks at How We Rely on Google for Answers

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The Internet has changed the way we seek information. Up until the last couple decades, information was found in books or in the minds of...

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