Will You Buy an Eye Tracking Smartphone?
Apple’s iPhone fiasco (I think some have called it Antennagate?) has garnered a lot of media coverage in the past couple weeks, and...
Read MoreWhat Eye Tracking Reveals About Your Lying Eyes
Lie detection is a field that, with increasing security controls worldwide, is most certainly growing. A group of educational psychologists...
Read MoreEye Tracking and F Patterns: Recurring Theme in Web Usability
Again, the F pattern. It’s a frequently recurring topic worth noting, as it really seems to be the strongest and most consistent trend we...
Read MoreAvatars and Eye Tracking: Ford Uses Technology to Improve Safety
Ford Motor Company has been using eye tracking and virtual reality to improve safety in motor vehicles. In an article recently published at...
Read MoreFramework for Eye Tracking Patterns and Usability Problems: Pt 4
This week at Eye Tracking Update we’ve been discussing the lack of a concrete, rigorous framework by which eye tracking usability metrics...
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