Eye Tracking Provides Insight into Consumer Search Behavior
The online search industry is enormous and plenty of money seems to be thrown into developing new ways of searching and advertising. In a...
Read MoreEye Tracking: Does Google Instant Improve Usability?
When it comes to the world wide web, it seems that the old paradigm of “if it ain’t broke, don’t fix it” doesn’t necessarily hold...
Read MoreUsing Eye Tracking & Mouse Movements to Analyze Search Behavior
For those in the business, it must be a pretty nice thing to see usability studies come of age. We’ve touched on recent debates...
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