Eye Tracking Provides Insight into Consumer Search Behavior
The online search industry is enormous and plenty of money seems to be thrown into developing new ways of searching and advertising. In a...
Read MoreEye Tracking: Does Google Instant Improve Usability?
When it comes to the world wide web, it seems that the old paradigm of “if it ain’t broke, don’t fix it” doesn’t necessarily hold...
Read MoreEye Tracking Shows Not All Websites Are Created Equal
Not all websites are created equal. Some have better design, better color, stronger ads, others look better, are easier to use, more...
Read MoreMore Eye Tracking Revelations for Search Engine Optimization
People hunt for information in many ways, and in modern times it is primarily via the Internet. Search engine optimization is a phrase you...
Read MoreEye Tracking and Augmented Reality: The Future of Advertising
In a previous article we discussed how augmented reality and eye tracking could improve social situations. But what about advertising?...
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