In a recent post we covered an article written on Inspireux.com about how to narrow down your eye tracking data. There’s a ton of data that comes with any study, and knowing what you want well ahead of the game is really key when it comes to gaining any insight into your own usability study. Too much data can make for a very overwhelming set of results, making it difficult to arrive at a useful conclusion.The post on Inspireux recommends singling out certain metrics to focus on. Knowing what … [Read more...]
How Do You Know Which Eye Tracking Metrics To Use?
August 13, 2010 by at 9:00 am
As we’ve mentioned before, eye tracking comes at a price – often a high price. Cost prohibitive eye tracking solutions for usability have made for a lot of legitimate questions asking if eye tracking is truly worth it. But let’s assume you’ve bought into the idea that eye tracking is useful, and by some means, be it private or public funding, equipment donation, or cheaper alternatives like DIY eye tracking, you have an eye tracker to work with.A recent post touches on the immense amount … [Read more...]
Text 2.0 Uses Eye Tracking to Customize Reader Experience
August 7, 2010 by at 9:00 am
Spreading like wildfire, eReading devices are changing the way we consume written materials, creating a competitive market as they become more advanced. And while many are predicting the end of the printed word as we know it, tools such as Text 2.0, a reading technology that personalizes a reader’s experience by tracking eye movements, are changing the game for the meantime.A team of researchers at the German Research Center for Artificial Intelligence have created the new tool with the help … [Read more...]
Moodle Using Eye Tracking to Study Usability and eLearning
July 22, 2010 by at 10:13 am
Another study using eye tracking we came across at Eye Tracking Update has to do with a program called Moodle, which appears to be an e-Learning (teaching and learning) program used by Austrian students (please correct me if I’m wrong or if you have any more information about the program).Gergely Rakoczi of the Vienna University of Technology set out to study how Moodle’s components and teaching materials are “seen” by various Moodle users. He wanted to study navigation schemes and … [Read more...]
Using Eye Tracking & Mouse Movements to Analyze Search Behavior
July 15, 2010 by at 3:46 pm
For those in the business, it must be a pretty nice thing to see usability studies come of age. We’ve touched on recent debates regarding the relationship between what a user is looking at versus what they’re thinking about (Is it the same thing or is it something entirely different?), and it’s exciting to see further research into the details of eye tracking and usability. Data is easy to come by if you have the right equipment, but making sense of that data, analyzing it for usable information … [Read more...]
Pricing Tobii’s New Eye Tracking Glasses
July 12, 2010 by at 6:39 pm
The Swedish eye tracking technology enterprise Tobii has released a new set of mobile eyeglasses that can track a user’s eye movements while they’re on the go. It looks like it’s being marketed to companies interested in tracking their customers shopping habits and eye movements at retail stores. Procter and Gamble are beta testing the glasses and apparently planning to research product packaging and shelf placement. Ipsos Marketing, a firm that specializes in market research, is also in … [Read more...]
Tobii’s Wearable Eye Tracker: Revolutionary or Marketing Hype?
June 29, 2010 by at 3:28 pm
Big news for the eye tracking industry was released yesterday. Tobii Technology announced the launch of their new product, Tobii Glasses™. Positioned as a cost effective tool for consumer behavior research, the wearable system consists of a pair of glasses, a data recording box, and IR markers for designating the Area of Analysis on a store shelf. The press release and the product brochure are packed with sparkly marketing expressions like “revolutionary,” “powerful,” and “state-of-the-art,” … [Read more...]
Blog Your Life With Sony’s Eye Tracking Prototype
June 22, 2010 by at 5:05 pm
Similar to some other devices we’ve seen recently, Sony is said to be working on a pair of eye tracking glasses. Tech-On!, a technology news site which covers tech industry across Asia, is reporting that Sony Computer Science Laboratories Inc (Sony CSL) recently showcased a device that tracks human eye movement with infra red light reflected off the retina.Their device debuted at a tech open house a few weeks ago, and was developed in collaboration with the University of Tokyo. The device monitors … [Read more...]
Speech Recognition and Eye Tracking Combined
June 4, 2010 by at 4:30 pm
It makes sense that speech is one of the faster ways to enter text. It is not as remote or removed from our thought process as, say, typing or writing is. Speech comes at the pace of our thoughts, and we can say what we think in real time, without having to transcribe and keep up with our stream of consciousness. Humans have been measured dictating to a computer at 102 words a minute – far more efficient than writing and typing. At Eye Tracking Update, we often touch on new devices that use eye … [Read more...]
Eye Tracking Is Still A Touchy Subject
April 28, 2010 by at 4:54 pm
Plenty of articles and discussions have been written about the pros and cons of eye tracking. When it comes to usability studies, it’s still a relatively hot topic, with debates over the merits and limitations of eye tracking technology in researching how people use the World Wide Web.Acuity Blog just reposted a nicely written article on the value of eye tracking by Mark McElhaw of Spotless Interactive. McElhew, long a user of Tobii’s eye tracking equipment, makes a strong argument on the … [Read more...]