Eye Tracking Update » tobii

Tobii Announces a Faster, Better Eye Tracker

dbrendant — Fri, 24 Dec 2010 16:30:06 +0000

Tobii Technology gets a lot of play both here and around the web. They’re one of the more established eye tracking businesses in the industry and have worked with many websites for usability purposes. In a recent article at Bradenton.com, Tobii is reported as having launched a 300 Hz eye tracker that should give users [...]

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Eye Tracking Usability: What is the Best Sitemap Layout?

dbrendant — Wed, 22 Dec 2010 16:30:27 +0000

At Eye Tracking Update we have to sift through a lot of press releases from companies bragging about their new designs and how effective they are. But every once in a while an article is worth noting on our site, if for nothing else than mentioning eye tracking as an effective tool for design of [...]

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Using Eye Tracking to Study Linguistic Annotation

dbrendant — Tue, 28 Sep 2010 18:00:23 +0000

An article published recently by researchers at Universitat Duisburg-Essen and Universitat Jena, both located in Germany, featured the use of eye tracking. Researchers focused on the concept of annotation and the behavioral tendencies of those people doing annotations for various linguistic studies. In the world of linguistics and others, supervised approaches to machine learning are [...]

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Eye Tracking is Changing the Web

dbrendant — Sat, 18 Sep 2010 16:00:38 +0000

Like it or not, eye tracking is changing the web in some interesting ways. It’s a good way to get an idea of website usability, it can aid the disabled, can remotely operate vehicles, and may even reinvent the way we read media. From Alfred Yarbus’ book, Eye Tracking and Vision, written in 1967 to [...]

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Which Eye Tracking Metrics Are Best In Usability Testing?

dbrendant — Mon, 06 Sep 2010 16:00:46 +0000

In a recent post we covered an article written on Inspireux.com about how to narrow down your eye tracking data. There’s a ton of data that comes with any study, and knowing what you want well ahead of the game is really key when it comes to gaining any insight into your own usability study. [...]

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How Do You Know Which Eye Tracking Metrics To Use?

dbrendant — Fri, 13 Aug 2010 16:00:42 +0000

As we’ve mentioned before, eye tracking comes at a price – often a high price. Cost prohibitive eye tracking solutions for usability have made for a lot of legitimate questions asking if eye tracking is truly worth it. But let’s assume you’ve bought into the idea that eye tracking is useful, and by some means, [...]

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Text 2.0 Uses Eye Tracking to Customize Reader Experience

dbrendant — Sat, 07 Aug 2010 16:00:51 +0000

Spreading like wildfire, eReading devices are changing the way we consume written materials, creating a competitive market as they become more advanced. And while many are predicting the end of the printed word as we know it, tools such as Text 2.0, a reading technology that personalizes a reader’s experience by tracking eye movements, are [...]

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Moodle Using Eye Tracking to Study Usability and eLearning

dbrendant — Thu, 22 Jul 2010 17:13:19 +0000

Another study using eye tracking we came across at Eye Tracking Update has to do with a program called Moodle, which appears to be an e-Learning (teaching and learning) program used by Austrian students (please correct me if I’m wrong or if you have any more information about the program). Gergely Rakoczi of the Vienna [...]

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Using Eye Tracking & Mouse Movements to Analyze Search Behavior

dbrendant — Thu, 15 Jul 2010 22:46:10 +0000

For those in the business, it must be a pretty nice thing to see usability studies come of age. We’ve touched on recent debates regarding the relationship between what a user is looking at versus what they’re thinking about (Is it the same thing or is it something entirely different?), and it’s exciting to see [...]

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Pricing Tobii’s New Eye Tracking Glasses

dbrendant — Tue, 13 Jul 2010 01:39:42 +0000

The Swedish eye tracking technology enterprise Tobii has released a new set of mobile eyeglasses that can track a user’s eye movements while they’re on the go. It looks like it’s being marketed to companies interested in tracking their customers shopping habits and eye movements at retail stores. Procter and Gamble are beta testing the [...]

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Tobii’s Wearable Eye Tracker: Revolutionary or Marketing Hype?

mfox — Tue, 29 Jun 2010 22:28:03 +0000

Big news for the eye tracking industry was released yesterday. Tobii Technology announced the launch of their new product, Tobii Glasses™. Positioned as a cost effective tool for consumer behavior research, the wearable system consists of a pair of glasses, a data recording box, and IR markers for designating the Area of Analysis on a [...]

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Blog Your Life With Sony’s Eye Tracking Prototype

dbrendant — Wed, 23 Jun 2010 00:05:55 +0000

Similar to some other devices we’ve seen recently, Sony is said to be working on a pair of eye tracking glasses. Tech-On!, a technology news site which covers tech industry across Asia, is reporting that Sony Computer Science Laboratories Inc (Sony CSL) recently showcased a device that tracks human eye movement with infra red light [...]

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Speech Recognition and Eye Tracking Combined

dbrendant — Fri, 04 Jun 2010 23:30:40 +0000

It makes sense that speech is one of the faster ways to enter text. It is not as remote or removed from our thought process as, say, typing or writing is. Speech comes at the pace of our thoughts, and we can say what we think in real time, without having to transcribe and keep [...]

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Eye Tracking Is Still A Touchy Subject

dbrendant — Wed, 28 Apr 2010 23:54:04 +0000

Plenty of articles and discussions have been written about the pros and cons of eye tracking. When it comes to usability studies, it’s still a relatively hot topic, with debates over the merits and limitations of eye tracking technology in researching how people use the World Wide Web. Acuity Blog just reposted a nicely written [...]

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How Does Eye Tracking Detect the Object of Visual Attention?

mfox — Wed, 10 Mar 2010 20:58:06 +0000

A recent Eye Tracking Update post detailed the basic anatomy of the eye and the two primary types of vision, foveal and peripheral. To continue the discussion on eye biology and how it relates to eye tracking technology, let’s take a look at the behavior that brings the two together: eye movement. The majority (about [...]

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Introduction to Eye Tracking: The Anatomy of the Eye

mfox — Thu, 04 Mar 2010 01:30:00 +0000

The eye is a complex organ consisting of various muscles, tissues, and nerve sensors, which work together to create the phenomenon we know as vision. The ability to see, for those of us who possess the gift of sight, is something we take for granted. It seems simple enough– you open your eyes and voila! [...]

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Are Limits of Eye Tracking Real?

dbrendant — Wed, 10 Feb 2010 22:38:28 +0000

I just read an amusing, if not somewhat cynical post from the blog at Think Eyetracking. It’s a fairly negative argument when it comes to the application and technology of eye tracking in general, but it brings about some interesting points that I’ve heard echoed in different eye tracking conversations over the years. There was [...]

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Tobii’s Tech

dbrendant — Mon, 26 Jan 2009 20:29:05 +0000

One interesting player in the field of eye tracking technology is Tobii. Tobii is a Swedish company involved in eye tracking since 2001, and is making an attempt to provide both hardware and software solutions in the fields of design testing and medicine. Tobii has created a mobile eye-controlled device that assists in communication for [...]

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