Eye Tracking Update » tracking eyes

Speech Recognition and Eye Tracking Combined

dbrendant — Fri, 04 Jun 2010 23:30:40 +0000

It makes sense that speech is one of the faster ways to enter text. It is not as remote or removed from our thought process as, say, typing or writing is. Speech comes at the pace of our thoughts, and we can say what we think in real time, without having to transcribe and keep [...]

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Watch Where You Step: Eye Tracking and Pedestrian Flow

dbrendant — Fri, 04 Jun 2010 19:30:14 +0000

A friend once used an analogy that traffic tends to move through streets as water moves down a stream, speeding up in certain areas, stopping in others, building at forks until the oncoming pressure pushes it in a pattern of various directions. Whether true or not, it’s an entertaining concept, and one that doesn’t seem [...]

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Tracking Bias, Biometrically

dbrendant — Fri, 04 Jun 2010 16:00:05 +0000

A article popped up recently regarding the differences in reactions to marketing campaigns between an average consumer and an “industry pro,” or rather, someone who works within the media industry and whose job is to create or market content and products to regular consumers. Generally, it’s assumed (by industry pros) that they know what the [...]

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Old News But Relevant News: Apple and Eye Tracking

dbrendant — Thu, 03 Jun 2010 16:24:37 +0000

This is old news by now, but considering that the January article deals with news from a few years ago, it’s sort of a moot point. Continuing with our regular Apple and iPhone updates, especially considering recent news of Apple’s new patents for biometric and cardio sensors in their iPhone, we thought we’d note that [...]

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Eye Tracking on the Cheap: Making MacGyver Proud

dbrendant — Wed, 02 Jun 2010 22:44:41 +0000

One of the more fun aspects of writing for Eye Tracking Update is when a new, do-it-yourself eye tracking device shows up online. With so many formal reports (these are also great, of course!) involving medical diagnostics and web usability studies, it’s refreshing and enjoyable to see when tinkerers start innovating on their own, on [...]

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Iris Recognition is Advancing. Could It Help Eye Tracking?

mfox — Tue, 01 Jun 2010 21:58:38 +0000

We’ve written several Eye Tracking Update posts about iris recognition lately because it is a technology that has recently experienced some pretty impressive advancements. If you think about it, it is pretty closely related to eye tracking technology – so much so that breakthroughs in one field may lead to progress in another. For example, [...]

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Google Uses Eye Tracking to Test its Revamped Design

dbrendant — Mon, 24 May 2010 23:30:30 +0000

As the saying goes, “If it ain’t broke, don’t fix it.” But even the most successful websites need a reassessment every now and again to stay ahead of the game. A few days ago, Google introduced it’s latest changes, the eighth iteration of the world’s most popular site. Well, that may not be true anymore [...]

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The Price of Eye Tracking

dbrendant — Thu, 13 May 2010 17:32:46 +0000

Cost is a word we hear thrown around quite a bit in the eye tracking world. With so many do-it-yourself eye tracking experiments being performed, it’s no wonder that cost has become an issue. As with anything, people can get quite creative finding ways around pricey and inhibitive equipment. In a paper published at Stanford [...]

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Eye Controlled Video Games? Better Late Than Never

dbrendant — Wed, 12 May 2010 17:00:25 +0000

A recent article published in New Scientist may be a little late to the Eye Tracking party as far as we’re concerned, but it’s certainly good to see more eye tracking news in mainstream media, even if it is focusing on something that’s no novelty to most within the industry. The “innovation” article focuses on [...]

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Biometric Devices: Skin Based Touch Interface

mfox — Mon, 10 May 2010 18:10:34 +0000

The way we interact with technology is advancing just as fast as the technologies themselves. Interfaces come in all different shapes and sizes, and now there are many more ways to operate them than the mouse and joystick of the past. In previous Eye Tracking Update posts, we’ve mentioned ocular control with eye tracking devices, [...]

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Can Eye Tracking be Used to Predict Strategic Behavior?

mfox — Fri, 07 May 2010 20:06:17 +0000

Life is full of choices, all of which have payoffs and pitfalls. When you have a goal and make choices or decisions on how to achieve it, you are developing a strategy. Creating and executing a strategy is a highly cognitive process; your mind is looking at available options and evaluating the pros and cons [...]

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Eye Tracking Technology as Memory Aid

dbrendant — Fri, 07 May 2010 00:00:43 +0000

In a recent post we noted a meeting that took place in the French Alps ski resort of Megeve. The inaugural Augmented Human International Conference took place over two days, with a gang of engineers and scientists meeting to discuss and share research and innovations on a flurry of new technology. Unfortunately, Eye Tracking Update [...]

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Eye Tracking: Avatar Lie Detection … It’s All in the Eyes

dbrendant — Thu, 06 May 2010 23:14:43 +0000

Anyone who has been told a lie knows that it doesn’t feel great to be misled. Of course, some people are more gullible than others while some seem to have a knack for spotting a lie right from the get go. When it comes to the World Wide Web, we know bynow that it pretty [...]

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A Heartwarming Eye Tracking Story

dbrendant — Tue, 04 May 2010 00:02:56 +0000

At Eye Tracking Update, we generally cover a lot of the debates and conversations within the eye tracking industry, most of which, not surprisingly, center around usability testing and eye tracking’s effectiveness in determining tangible results. One subject that tends to be inarguable, however, is eye tracking’s ability to enable communication amongst the disabled. A [...]

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Eye Tracking: Online Social Networks and Web Usability Testing

mfox — Fri, 30 Apr 2010 21:49:56 +0000

Website usability testing has received a lot of attention lately. As some of the most frequently used sites on the web, social networking vehicles like Facebook have been the subject of multiple usability studies. Various Eye Tracking Update articles have touched on the debate regarding which technique used in these studies for evaluating web usability [...]

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Eye Tracking: Sexual Attraction on the Dance Floor

mfox — Thu, 29 Apr 2010 18:32:00 +0000

Dancing is a fascinating phenomenon that spans the ages and practically every culture in history. For most people, there is something about rhythm that compels the body to move, but why is this? Is it simply a behavior influenced by culture and adopted as a social norm, or is it ingrained in our nature, in [...]

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Eye Tracking Is Still A Touchy Subject

dbrendant — Wed, 28 Apr 2010 23:54:04 +0000

Plenty of articles and discussions have been written about the pros and cons of eye tracking. When it comes to usability studies, it’s still a relatively hot topic, with debates over the merits and limitations of eye tracking technology in researching how people use the World Wide Web. Acuity Blog just reposted a nicely written [...]

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Eye Tracking: Augmented Reality Apps for the iPhone

dbrendant — Tue, 27 Apr 2010 18:33:17 +0000

A few weeks ago, engineers and scientists gathered in the French Alps at a ski resort by the name of Megeve for the inaugural Augmented Human International Conference, a meeting of the minds to unveil cutting edge technology and research in the world of augmented reality. Augmented reality, as you may know, is a term [...]

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Eye Tracking May Provide Promising Solution for Stephen Hawking

mfox — Thu, 22 Apr 2010 22:43:53 +0000

Imagine being confined to a wheelchair, unable to move your arms or legs. Approximately 5.6 million people in the U.S. who suffer from some form of paralysis cope with this limitation every day. Whether it is caused by a neurological disease, a spinal cord injury, or a stroke, paralyzation inhibits mobility and impedes the ability [...]

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Eye Tracking: Nose Tracking (Update?)

dbrendant — Thu, 22 Apr 2010 18:17:30 +0000

In past Eye Tracking Update posts, we’ve covered a range of biometric and facial recognition technologies. Iris scanning is becoming more ubiquitous as technology improves, and with the need for higher levels of security, we expect to see an explosion of biometric devices very soon. A prime example being the news and debates we’ve reported [...]

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Do It Yourself Eye Tracking

mfox — Tue, 20 Apr 2010 16:18:27 +0000

News about breakthroughs and newfound uses for eye tracking creates a lot of excitement and interest in the technology. Unfortunately, the eye tracking industry has not reached the point where you can just walk into your local Best Buy and purchase an eye tracker to play with. The current commercially available eye-trackers cost thousands or [...]

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Eye Tracking: Evaluating Teen Driver Distractions

mfox — Thu, 08 Apr 2010 00:37:06 +0000

There are some pretty startling statistics regarding vehicle crashes involving teenage drivers. According to the Center for Disease Control and Prevention (CDC), drivers age 16-19 are four times more likely to crash than older drivers. There are several factors that make this age group more at risk to cause or be involved in a vehicle [...]

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Eye Tracking: How Smart is Your Car?

mfox — Mon, 05 Apr 2010 23:50:59 +0000

We recently posted an article about a study that used eye tracking to determine if driving experience improved the risks of driving distraction. We’ve also posted articles about the hazards of drowsy driving and the use of eye tracking to detect the onset of sleep. Driver safety is a pertinent issue that is highly linked [...]

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Eye Tracking: Social Behavior and How We Look at Faces

dbrendant — Fri, 02 Apr 2010 00:31:24 +0000

It’s no secret that eyes are incredibly expressive. Watch someone’s eyes during a conversation. They smile, they grieve, they fear, they laugh. You can see various emotions rising to the top as they interact with their surroundings, you included. As humans, fixation on the eyes is critical in our perception of emotion and the communication [...]

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Does Eye Tracking Enhance the Gaming Experience?

dbrendant — Tue, 30 Mar 2010 22:29:07 +0000

As eye tracking started to gain popularity in past years and people started to notice potential for change in various industries, some of the first questions asked were centered around control and efficiency. Take the video game world, for example. Many conversations surrounding gaming and eye tracking technology have to do with how well a [...]

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Eye Tracking and the Architecture of Grammar

dbrendant — Mon, 29 Mar 2010 16:00:37 +0000

Across various languages, meaning is derived from grammar and the order of words on a page or in a spoken sentence. Change the order and structure, and you’ll very quickly create confusion and misunderstanding. While some authors and poets make it a habit to break the conventional rules of grammar and speech to create new [...]

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Using Eye Tracking to Study the “Humor Effect”

dbrendant — Mon, 29 Mar 2010 16:00:35 +0000

What was the last hilarious situation you found yourself in? Aside from the funny bit, can you remember much else about it? According to a good amount of memory research, chances that you remember the smaller, non-humorous details are less likely. Humans in general are quite good at recalling unusual or unexpected events, and a [...]

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Using Eye Tracking to Identify Optimal Product Placement

mfox — Sun, 28 Mar 2010 16:00:51 +0000

Isn’t it amazing how many types of shampoo you find in the hair care aisle? There’s a shampoo out there for everyone; if your hair is dry, thin, oily, blonde or frizzy there is guaranteed to be a product specially designed to moisturize, thicken, brighten, clarify or straighten just for you. But realistically, doesn’t shampoo just [...]

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Eye Tracking Disorders in Schizophrenia

dbrendant — Sat, 27 Mar 2010 16:00:44 +0000

With so much focus on eye tracking studies for web design and usability, it’s nice to touch on some other subjects now and again. Eye tracking technology is often used in medical and diagnostic studies, and a recent report describes a test regarding eye movement abnormalities in schizophrenics. Schizophrenia is a psychiatric disorder that affects [...]

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Eye Tracking: EyeWriter Featured in SXSW Conference

dbrendant — Fri, 26 Mar 2010 16:00:24 +0000

National Public Radio was down in Austin, Texas over the weekend to cover the South By Southwest festival, an annual music showcase and tech conference, which attracted musicians, artists, filmmakers, techies, and fans from around the globe. As usual, this year was chock full with concerts featuring the latest and greatest rising stars in independent [...]

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Eye Tracking: Investigating What Women Notice in Advertisements

mfox — Thu, 25 Mar 2010 16:59:01 +0000

There has been a lot of controversy about the use of images of thin models in media and the effect that constant exposure to these images has on the self-perception of the “average” female. Women see these “idealized” images of the female body on TV and in advertisements constantly, and studies have shown that this [...]

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Eye Tracking to Research Nonverbal Turn Taking Signals

mfox — Tue, 23 Mar 2010 15:46:19 +0000

Have you ever been in a conversation in which you can never get a word in because the other person constantly interrupts you or just keeps going on and on? It is aggravating because verbal communication is typically a cooperative social interaction based on the exchange of information in a turn-taking manner. Taking turns while [...]

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Eye Tracking … Baby-Style

mfox — Fri, 19 Mar 2010 22:20:56 +0000

Wouldn’t it be interesting to see the world from the perspective of an infant as it explores its surroundings? Observing looking behavior in infants can provide valuable information about perception, cognition, and social development because visual information obtained through fixations on environmental elements often guides physical actions. Natural vision behavior is the best way to [...]

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Eye Tracking: Biometrics and Your Money

dbrendant — Wed, 17 Mar 2010 23:49:18 +0000

In just the last month, I’ve read at least three articles reporting ATM machine fraud through the use of “skimmers.” Last year thieves managed to steal over $100,000 from customers’ accounts at one bank alone in Staten Island, NY. Thieves will set up a makeshift scanning device to skim customers’ card information, so that when [...]

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Eye Tracking: Why Ugly Websites Can Kill Your Business

dbrendant — Tue, 16 Mar 2010 23:39:58 +0000

We know that eye tracking studies, of course, can help designers learn about their websites, offering insight into how viewers approach their pages and navigate around. But eye tracking will often inform those at the other end of the design process, be it the start or the final touches. In a recent blog post by [...]

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Eye Tracking: Lee Good of Eye-Com

mfox — Tue, 16 Mar 2010 19:43:29 +0000

Lee Good, CEO of Eye-Com talks about his company and the eye tracking industry. Check Out The Free Eye Tracking Industry Report Related articles: Eye Tracking: Larry Udell of Eye-Com Eye-Com Eye Tracking Drive Simulator Studies Driver Inattention Pupil Tracking Reveals Why Color Coding Study Materials is a Good Idea

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Eye Tracking: Larry Udell of Eye-Com

mfox — Tue, 16 Mar 2010 19:35:17 +0000

Larry Udell of Eye-Com talks about the future of eye tracking Check Out The Free Eye Tracking Industry Report Related articles: Eye Tracking: Lee Good of Eye-Com Eye-Com Eye Tracking Drive Simulator Studies Driver Inattention Eye Tracking Update Podcast 1

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Eye Tracking and Speed Dating: Love At First Glance

dbrendant — Mon, 15 Mar 2010 23:03:45 +0000

Every now and again, we here at Eye Tracking Update come across a funny article that describes eye tracking in a more humorous light. With so many studies being done, it’s not surprising that some are more entertaining than others, and it’s always fun to see eye tracking and head tracking technology used more creatively, [...]

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Eye Tracking in New Interfaces

dbrendant — Fri, 12 Mar 2010 00:01:23 +0000

The word “interface” is a loaded one. It’s such a malleable word, and with regular, cutting edge progression in the tech worlds, we see it’s many uses popping up more and more. Interfaces are an essential ingredient in any human interaction, be it digital or physical. In a recent post we found, the author focuses [...]

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How Does Eye Tracking Detect the Object of Visual Attention?

mfox — Wed, 10 Mar 2010 20:58:06 +0000

A recent Eye Tracking Update post detailed the basic anatomy of the eye and the two primary types of vision, foveal and peripheral. To continue the discussion on eye biology and how it relates to eye tracking technology, let’s take a look at the behavior that brings the two together: eye movement. The majority (about [...]

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Neuromarketing Eye Tracking Helps Campbell’s Soup Get a Makeover

mfox — Wed, 10 Mar 2010 01:06:37 +0000

After decades of producing America’s favorite soup, Campbell’s Soup Co. is ready for a makeover. Although the condensed soups generate more than $1 billion in sales, Campbell’s is investigating ways to generate a 2% increase in sales without raising prices. How is it going to do accomplish this? The Wall Street Journal published an article [...]

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Eye Tracking Looks at How We Rely on Google for Answers

mfox — Thu, 04 Mar 2010 19:44:58 +0000

The Internet has changed the way we seek information. Up until the last couple decades, information was found in books or in the minds of those more knowledgeable about a subject than ourselves. But today, if you have a question, you just “Google it.” The seemingly all-knowing Google (or Yahoo, MSN, Bing, etc.) is where [...]

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Introduction to Eye Tracking: The Anatomy of the Eye

mfox — Thu, 04 Mar 2010 01:30:00 +0000

The eye is a complex organ consisting of various muscles, tissues, and nerve sensors, which work together to create the phenomenon we know as vision. The ability to see, for those of us who possess the gift of sight, is something we take for granted. It seems simple enough– you open your eyes and voila! [...]

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Eye Tracking History: An Early Eye Tracking Apparatus

dbrendant — Wed, 03 Mar 2010 01:11:50 +0000

A heavy apparatus that consists of several pieces of metal bolted together, forming a two-foot by two-foot box. Metal legs extending from each of the four corners. A sliding door with a small, pen sized hole. And within this contraption, a restrictive crib that prevents “gross head and body movements.” Doesn’t sound like something you [...]

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Eye Tracking: Curtain Call

dbrendant — Mon, 01 Mar 2010 18:33:26 +0000

An interesting article popped up recently on a blog written by Tim Boucher, a self-proclaimed college drop-out-turned-researcher/blogger who deals with subjects including biological systems, consciousness, psychology of the mind, and the human experience in general. As a working production assistant on theatrical plays, Boucher has become interested in the idea of the human perceptual system [...]

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Eye-Com Eye Tracking Drive Simulator Studies Driver Inattention

mfox — Fri, 26 Feb 2010 20:00:52 +0000

Driver drowsiness and distraction are serious safety hazards on the road. It only takes a momentary lapse of attention to impair a driver’s responsiveness and reflexes. Analyzing a driver’s state of consciousness and awareness while they are actually behind the wheel is a challenge, especially when using biometric equipment to collect data. The mechanisms for [...]

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Eye Tracking: Viewing the World Through Someone Else’s Eyes

mfox — Fri, 26 Feb 2010 17:41:05 +0000

The best way to describe a new approach to eye tracking being developed at New York City’s Columbia is a method that “looks at the world from someone else’s eyes.” A computer scientist, Shree Nayar, and his colleague, Ko Nashino, have developed a way to not only recreate the image of a person’s surroundings as [...]

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The Latest in Eye Tracking Web Usability Research pt3

mfox — Thu, 25 Feb 2010 21:00:35 +0000

Eye tracking as a method of researching web usability has been the main topic of a couple of recent posts on Eye Tracking Update. Covering recommendations about the planning and conduct of web usability research by the consulting and research company, Nielsen and Norman Group, these posts laid the groundwork for this third post, which [...]

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Eye Tracking the News Industry

dbrendant — Thu, 25 Feb 2010 18:30:51 +0000

Anyone who reads the news regularly knows that the journalism industry is in the midst of an epic change. Some might say it’s in dire straits, but where there’s trouble, innovators often see opportunity. In recent posts, Eye Tracking Update has focused on tips learned from eye tracking studies that enable designers to make their [...]

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Eye Tracking Research Measures Effectiveness of Super Bowl Ads

dbrendant — Thu, 25 Feb 2010 02:48:44 +0000

The Super Bowl came and went earlier this month and while it may have been a first for the New Orleans Saints, football viewers, as usual, were witness to strings of inventive commercials that broke up the action. This year’s ads consisted of talking babies, screaming chickens, and the typical flurry of beer and cars. [...]

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