Keep up to date with the latest Eye Tracking news and trends

Motion Tracking: Beckoning to the Future

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When speculating about the future of motion tracking technology, there are many questions that come to mind. How would this technology...

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Watch Where You Step: Eye Tracking and Pedestrian Flow

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A friend once used an analogy that traffic tends to move through streets as water moves down a stream, speeding up in certain areas,...

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Tracking Bias, Biometrically

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A article popped up recently regarding the differences in reactions to marketing campaigns between an average consumer and an “industry...

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Eye Tracking and Social Anxiety

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These days it’s impossible to turn on the television without seeing an ad for social anxiety medication. The sad little animated lump...

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Biometric Devices: The Story Behind Stephen Hawking’s Voice

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We posted an article a couple weeks ago about the possibility of eye tracking technology being used to help professor Stephen Hawking...

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