Eye Tracking: The Power of Heat Maps
When you write about eye tracking as regularly as Eye Tracking Update does, you tend to see a lot of heat maps. To some, heat maps seem...
Read MoreWhat Has Eye Tracking Taught Us About Criminal Identifications?
Researchers have now been using eye tracking for more than a century. This may be surprising to some but a quick look around web and you...
Read MoreEye Tracking and Style Guides
We’re well aware by now that eye tracking studies have given us a good idea of where readers look on a page. It seems like most eye...
Read MoreEye Tracking and F Patterns: Recurring Theme in Web Usability
Again, the F pattern. It’s a frequently recurring topic worth noting, as it really seems to be the strongest and most consistent trend we...
Read MoreEye Tracking: Evaluating Landing Page Usability With Surveys
Landing page, splash page, homepage. Call it what you will – there are many names for the first page of a website, that is – the page...
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