Keep up to date with the latest Eye Tracking news and trends

Eye Tracking Shows We Start At The Top

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In a recent article posted at a pay-per-click sales site, they rave about eye tracking and how it’s changed design altogether. Of course,...

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Eye Tracking and Style Guides

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We’re well aware by now that eye tracking studies have given us a good idea of where readers look on a page. It seems like most eye...

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Eye Tracking and F Patterns: Recurring Theme in Web Usability

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Again, the F pattern. It’s a frequently recurring topic worth noting, as it really seems to be the strongest and most consistent trend we...

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Eye Tracking: Evaluating Landing Page Usability With Surveys

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Landing page, splash page, homepage. Call it what you will – there are many names for the first page of a website, that is – the page...

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Framework for Eye Tracking Patterns and Usability Problems: Pt 4

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This week at Eye Tracking Update we’ve been discussing the lack of a concrete, rigorous framework by which eye tracking usability metrics...

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