Keep up to date with the latest Eye Tracking news and trends

Which One Is Better? Mouse Tracking Or Eye Tracking?

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We obviously write a lot about eye tracking here at Eye Tracking Update, and a lot of articles pass over our desks. One that seemed...

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Eye Tracking Emphasizes Significance of Search Snippets

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A recent study used eye tracking to demonstrate how important the meta description of a website is for searchers. They call these brief...

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Eye Tracking: The Good and The Bad

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Another article forwarded to us summed up some points about eye tracking, and we wanted to share. As many of our readers know, eye tracking...

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Which Eye Tracking Metrics Are Best In Usability Testing?

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In a recent post we covered an article written on Inspireux.com about how to narrow down your eye tracking data. There’s a ton of data...

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Is Eye Tracking Eye Candy?

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Which side are you on? The side that says eye tracking is entirely useful, a tool from which you can gain real insight when it comes to...

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