How Do You Know Which Eye Tracking Metrics To Use?
As we’ve mentioned before, eye tracking comes at a price – often a high price. Cost prohibitive eye tracking solutions for usability...
Read MoreEye Tracking and Usability: Which Metrics Are Valuable?
A few articles we’ve recently done at Eye Tracking Update have focused on the cost and effectiveness of eye tracking for usability...
Read MoreShocking Revelation: Eye Tracking Has Problems
With more than a few articles under our belt on the strengths of eye tracking, we thought it might be interesting to point out some of the...
Read MoreIs Eye Tracking for Usability Studies Worth the Trouble?
Despite many advancing eye tracking technologies, there are still naysayers that continually challenge the industry with fair questions....
Read MoreHow Do You Measure the Value of Eye Tracking?
We recently wrote an article touching on some of the limitations of eye tracking. There are more. Of course, nothing is perfect, and many...
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