vision tracking - Eye Tracking Update

September 3, 2010

Eye Tracking and F Patterns: Recurring Theme in Web Usability

July 27, 2010 by dbrendant at 3:38 pm

F pattern

Again, the F pattern. It’s a frequently recurring topic worth noting, as it really seems to be the strongest and most consistent trend we see coming out of the various web usability studies throughout the industry.When designing a site, a paper, or a page, it’s important to know how a person reads, where they look, and what they can expect to find. If you want to catch a visitor’s eye, there are certain rules to follow which remain consistent.Through eye tracking and the resulting heatmaps … [Read more...]

Filed Under: Eye Tracking, Eye Tracking Research, Eyetracking Web Usability, Iris Recognition Tagged With: Eye Tracking, eye tracking usability, eye tracking web usability, Eyetracking Web Usability, gaze, gaze tracking, heatmap, heatmaps, interface usability, pupil tracking, usability, usability evaluation techniques, usability issues, usability metrics, usability studies, vision tracking, visual tracking, Web design, Web usability, web usability studies

Avatars and Eye Tracking: Ford Uses Technology to Improve Safety

July 26, 2010 by dbrendant at 10:46 am

Ford Motor Company has been using eye tracking and virtual reality to improve safety in motor vehicles. In an article recently published at AskPatty.com, a website specializing in automotive advice for women, Ford is said to be working with several high-tech labs, taking advantage of virtual reality to help reduce injuries, costs, and strict timelines and eye tracking to detect and prevent drowsy driving.Ford has created two avatars of different sizes, known as “Jack” and “Jill.” Jack … [Read more...]

Filed Under: Eye Tracking, Eye Tracking Research, Eye Tracking System, Iris Recognition Tagged With: driver fatigue, driver performance, Driving, driving experience, driving simulation, Driving simulator, driving simulators, drowsy driving, Eye Tracking, eye tracking device, eye tracking devices, Eye Tracking Research, eye tracking studies, eye tracking study, gaze tracking, pupil tracking, virtual reality, vision tracking, visual tracking

Framework for Eye Tracking Patterns and Usability Problems: Pt 4

July 19, 2010 by dbrendant at 3:25 pm

Real Time Usability

This week at Eye Tracking Update we’ve been discussing the lack of a concrete, rigorous framework by which eye tracking usability metrics can be interpreted. Typically, interpretations are done by usability experts or in some of the more D.I.Y studies, whomever is doing the testing. We’ve centered much of our discussion around an academic paper published by two researchers, Ehmke and Wilson, from City University, London. In it, they suggest that there needs to be a more standardized model … [Read more...]

Filed Under: Eye Tracking, Eye Tracking Research, Eyetracking Web Usability Tagged With: eye tracker, Eye Tracking, eye tracking methodology, Eye Tracking Research, eye tracking studies, eye tracking study, eye tracking usability, gaze tracking, pupil tracking, usability, usability issues, usability metrics, usability problems, usability studies, usability testing, vision tracking, visual tracking, Web usability

Framework for Eye Tracking Patterns and Usability Problems: Pt 3

July 16, 2010 by dbrendant at 4:02 pm

Usability Studies arent the Holy Grail

Ehmke and Wilson, the two researchers who published the report in association with City University in London, raise the point that there still remains a need “for studies that relate eye-tracking patterns to specific usability problems (by indicating cognitive processes).” In the past, eye tracking metrics have been compared to general interface usability, assessed by usability experts or calculated from performance completion times for certain tasks. But, as they say, expert reviews and performance … [Read more...]

Filed Under: Eye Tracking, Eye Tracking Research, Eyetracking Web Usability Tagged With: cognitive process, cognitive processes, Eye Tracking, eye tracking studies, eye tracking study, eye tracking usability, eye tracking web usability, Eyetracking Web Usability, fixation, gaze, gaze tracking, interface usability, pupil tracking, research, usability, usability evaluation techniques, usability problems, usability studies, usability testing, vision tracking, visual tracking, Web design, Web usability, Web Usability Problems

Using Eye Tracking & Mouse Movements to Analyze Search Behavior

July 15, 2010 by dbrendant at 3:46 pm

Using Eye Tracking & Mouse Movements to Analyze Search Behavior

For those in the business, it must be a pretty nice thing to see usability studies come of age. We’ve touched on recent debates regarding the relationship between what a user is looking at versus what they’re thinking about (Is it the same thing or is it something entirely different?), and it’s exciting to see further research into the details of eye tracking and usability. Data is easy to come by if you have the right equipment, but making sense of that data, analyzing it for usable information … [Read more...]

Filed Under: Eye Tracking, Eye Tracking Research, Iris Recognition Tagged With: accessibility, eye movement, eye movements, Eye Tracking, Eye Tracking Research, eye tracking studies, eye tracking study, eye tracking usability, gaze, gaze tracking, pupil tracking, satisfactory search results, search behavior, Search Engines, tobii, usability, usability studies, vision tracking, visual tracking, web search behavior

Framework for Eye Tracking Patterns and Usability Problems: Part 1

July 8, 2010 by dbrendant at 4:51 pm

Framework for Eye Tracking Patterns and Usability

When you are trying a new product, you want it to work, right? If a company makes a good product, people use it. If it’s a bad product, people will not – it’s quite simple. Of course there are several factors like strategy, marketing, money, connections, production, and even a little luck involved in making a successful product but in essence, what it really comes down to is whether the product is a good one or not.The onslaught of the World Wide Web in the last decade has certainly … [Read more...]

Filed Under: Eye Tracking, Eye Tracking Research, Eyetracking Web Usability Tagged With: cognitive process, cognitive processes, eye gaze tracking, Eye Tracking, eye tracking studies, eye tracking study, Eyetracking Web Usability, fixation, fixations, gaze tracking, perception, pupil tracking, Saccade, saccades, usability, usability studies, usability study, usability testing, vision tracking, visual tracking, Web design

Eye Tracking: How Experience is Key in Becoming an Expert

July 2, 2010 by dbrendant at 4:50 pm

Eye Tracking Landscapes Novice Vs Expert

By now you’ve probably noticed that much of what we write about here at Eye Tracking Update has to do with usability testing. The fact of the matter is, eye tracking is effective and popular when it comes to usability testing, and many studies published that utilize this technology have to do with web design, click rates, and layout. As interesting and relevant as usability testing is to the eye tracking industry, we enjoy seeing eye tracking technology used in other innovative ways. We’ve written … [Read more...]

Filed Under: Eye Tracking, Eye Tracking Research, Iris Recognition Tagged With: cognitive scientist, eye gaze tracking, eye motion, Eye Tracking, eye tracking industry, Eye Tracking Research, eye tracking studies, eye tracking study, eye tracking technology, eye tracking usability, eyetracking, gaze tracking, perceptual skills, pupil tracking, scientific american, usability, usability test, usability testing, vision tracking, visual tracking, Web design

Tobii’s Wearable Eye Tracker: Revolutionary or Marketing Hype?

June 29, 2010 by mfox at 3:28 pm

Supermarket Aisle

Big news for the eye tracking industry was released yesterday. Tobii Technology announced the launch of their new product, Tobii Glasses™. Positioned as a cost effective tool for consumer behavior research, the wearable system consists of a pair of glasses, a data recording box, and IR markers for designating the Area of Analysis on a store shelf. The press release and the product brochure are packed with sparkly marketing expressions like “revolutionary,” “powerful,” and “state-of-the-art,” … [Read more...]

Filed Under: Biometric Devices, Eye Tracking, Eye Tracking System, Iris Recognition Tagged With: advertising, behavior studies, consumer behavior research, eye tracker, eye trackers, Eye Tracking, eye tracking device, eye tracking industry, Eye Tracking Research, Eye Tracking System, eye tracking technology, gaze tracking, head-mounted eye tracker, Marketing research, pupil tracking, tobii, Tobii Glasses, Tobii Studio, tobii technology, tobii.com, vision tracking, visual tracking, wearable device, wearable devices

What Your Short Attention Span Reveals Via Eye Tracking

June 24, 2010 by dbrendant at 9:00 am

Your Short Attention Span

"Once I was a scuba diver in a sea of words. Now I zip along the surface like a guy on a Jet Ski." Those are the words of Nicholas Carr, and author who published an essay in The Atlantic in 2008 about the internet’s influence on our brains. Titled “Is Google Making Us Stupid?,” Carr’s thesis was essentially about what harm the world wide web has had on our cognitive processes, attention spans, depth of thought, and levels of creativity. Carr has returned with a full length book called “The … [Read more...]

Filed Under: Eye Tracking, Eye Tracking Research, Iris Recognition Tagged With: Attention span, cognitive process, cognitive processes, Eye Tracking, eye tracking applications, eye tracking heat map, eye tracking heatmap, eye tracking problem, eye tracking studies, gaze tracking, jakob nielson, online reading, pupil tracking, Speed reading, vision tracking

Blog Your Life With Sony’s Eye Tracking Prototype

June 22, 2010 by dbrendant at 5:05 pm

Sony’s Take on Eye Tracking

Similar to some other devices we’ve seen recently, Sony is said to be working on a pair of eye tracking glasses. Tech-On!, a technology news site which covers tech industry across Asia, is reporting that Sony Computer Science Laboratories Inc (Sony CSL) recently showcased a device that tracks human eye movement with infra red light reflected off the retina.Their device debuted at a tech open house a few weeks ago, and was developed in collaboration with the University of Tokyo. The device monitors … [Read more...]

Filed Under: Biometric Devices, Eye Tracking, Eye Tracking System Tagged With: eye movement, eye tracker, eye trackers, Eye Tracking, eye tracking device, eye tracking industry, eye tracking products, Eye Tracking System, eye tracking systems, gaze tracking, pupil tracking, tobii, vision tracking, Wearable computer, wearable eye tracking devices