Eye Tracking and F Patterns: Recurring Theme in Web Usability
Again, the F pattern. It’s a frequently recurring topic worth noting, as it really seems to be the strongest and most consistent trend we...
Read MoreAvatars and Eye Tracking: Ford Uses Technology to Improve Safety
Ford Motor Company has been using eye tracking and virtual reality to improve safety in motor vehicles. In an article recently published at...
Read MoreFramework for Eye Tracking Patterns and Usability Problems: Pt 4
This week at Eye Tracking Update we’ve been discussing the lack of a concrete, rigorous framework by which eye tracking usability metrics...
Read MoreFramework for Eye Tracking Patterns and Usability Problems: Pt 3
Ehmke and Wilson, the two researchers who published the report in association with City University in London, raise the point that there...
Read MoreUsing Eye Tracking & Mouse Movements to Analyze Search Behavior
For those in the business, it must be a pretty nice thing to see usability studies come of age. We’ve touched on recent debates...
Read More