Eye Tracking Update » visual tracking

Eye Tracking and F Patterns: Recurring Theme in Web Usability

dbrendant — Tue, 27 Jul 2010 22:38:44 +0000

Again, the F pattern. It’s a frequently recurring topic worth noting, as it really seems to be the strongest and most consistent trend we see coming out of the various web usability studies throughout the industry. When designing a site, a paper, or a page, it’s important to know how a person reads, where they [...]

Check Out The Free Eye Tracking Industry Report

Avatars and Eye Tracking: Ford Uses Technology to Improve Safety

dbrendant — Mon, 26 Jul 2010 17:46:11 +0000

Ford Motor Company has been using eye tracking and virtual reality to improve safety in motor vehicles. In an article recently published at AskPatty.com, a website specializing in automotive advice for women, Ford is said to be working with several high-tech labs, taking advantage of virtual reality to help reduce injuries, costs, and strict timelines [...]

Check Out The Free Eye Tracking Industry Report

Framework for Eye Tracking Patterns and Usability Problems: Pt 4

dbrendant — Mon, 19 Jul 2010 22:25:56 +0000

This week at Eye Tracking Update we’ve been discussing the lack of a concrete, rigorous framework by which eye tracking usability metrics can be interpreted. Typically, interpretations are done by usability experts or in some of the more D.I.Y studies, whomever is doing the testing. We’ve centered much of our discussion around an academic paper [...]

Check Out The Free Eye Tracking Industry Report

Framework for Eye Tracking Patterns and Usability Problems: Pt 3

dbrendant — Fri, 16 Jul 2010 23:02:49 +0000

Ehmke and Wilson, the two researchers who published the report in association with City University in London, raise the point that there still remains a need “for studies that relate eye-tracking patterns to specific usability problems (by indicating cognitive processes).” In the past, eye tracking metrics have been compared to general interface usability, assessed by [...]

Check Out The Free Eye Tracking Industry Report

Using Eye Tracking & Mouse Movements to Analyze Search Behavior

dbrendant — Thu, 15 Jul 2010 22:46:10 +0000

For those in the business, it must be a pretty nice thing to see usability studies come of age. We’ve touched on recent debates regarding the relationship between what a user is looking at versus what they’re thinking about (Is it the same thing or is it something entirely different?), and it’s exciting to see [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking Research Exploring Assistive Possibilities

dbrendant — Wed, 14 Jul 2010 18:39:23 +0000

Many of our posts revolve around the ever expanding industry of usabilty testing with eye tracking technology. So it’s a pleasure to see more use of eye tracking for humanitarian purposes, such as aiding in communication or transportation for those with ability limitations. In a recent paper published at the University of Southern California – [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking Research Measures Your Problem Solving Skills

dbrendant — Wed, 14 Jul 2010 04:12:03 +0000

An interesting study was done in collaboration with Stanford University and Columbia Teachers College focusing on the degree of pupil dilation in visual tasks and aural ones. Until now, pupil dilation has been shown to be a reliable way to measure cognitive load, but scientists at the institutions say the effect of aural versus visual [...]

Check Out The Free Eye Tracking Industry Report

Framework for Eye Tracking Patterns and Usability Problems: Part 1

dbrendant — Thu, 08 Jul 2010 23:51:29 +0000

When you are trying a new product, you want it to work, right? If a company makes a good product, people use it. If it’s a bad product, people will not – it’s quite simple. Of course there are several factors like strategy, marketing, money, connections, production, and even a little luck involved in making [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking: How Experience is Key in Becoming an Expert

dbrendant — Fri, 02 Jul 2010 23:50:53 +0000

By now you’ve probably noticed that much of what we write about here at Eye Tracking Update has to do with usability testing. The fact of the matter is, eye tracking is effective and popular when it comes to usability testing, and many studies published that utilize this technology have to do with web design, [...]

Check Out The Free Eye Tracking Industry Report

Tobii’s Wearable Eye Tracker: Revolutionary or Marketing Hype?

mfox — Tue, 29 Jun 2010 22:28:03 +0000

Big news for the eye tracking industry was released yesterday. Tobii Technology announced the launch of their new product, Tobii Glasses™. Positioned as a cost effective tool for consumer behavior research, the wearable system consists of a pair of glasses, a data recording box, and IR markers for designating the Area of Analysis on a [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking Improves Camouflage Effectiveness

dbrendant — Tue, 22 Jun 2010 00:16:47 +0000

At Eye Tracking Update we talk a lot about what you can see. But what about what you can’t see? Dr. Timothy O’Neill is a camouflage consultant and a retired Army officer who founded the Engineering Psychology program at West Point years ago. He also created the basis of the camouflage pattern on the Army [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking Usability Studies and Self-Reported Measures

dbrendant — Wed, 09 Jun 2010 01:00:26 +0000

When it comes to usability studies, a standardized procedure is verbal communication between the study participant and the researcher. Typically, the participant puts into words what they think, what they are doing as they navigate through a website or page, describing how it makes them feel, why they are clicking on certain buttons, and what [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking on the Cheap: Making MacGyver Proud

dbrendant — Wed, 02 Jun 2010 22:44:41 +0000

One of the more fun aspects of writing for Eye Tracking Update is when a new, do-it-yourself eye tracking device shows up online. With so many formal reports (these are also great, of course!) involving medical diagnostics and web usability studies, it’s refreshing and enjoyable to see when tinkerers start innovating on their own, on [...]

Check Out The Free Eye Tracking Industry Report

Iris Recognition is Advancing. Could It Help Eye Tracking?

mfox — Tue, 01 Jun 2010 21:58:38 +0000

We’ve written several Eye Tracking Update posts about iris recognition lately because it is a technology that has recently experienced some pretty impressive advancements. If you think about it, it is pretty closely related to eye tracking technology – so much so that breakthroughs in one field may lead to progress in another. For example, [...]

Check Out The Free Eye Tracking Industry Report

Eye Controlled Video Games? Better Late Than Never

dbrendant — Wed, 12 May 2010 17:00:25 +0000

A recent article published in New Scientist may be a little late to the Eye Tracking party as far as we’re concerned, but it’s certainly good to see more eye tracking news in mainstream media, even if it is focusing on something that’s no novelty to most within the industry. The “innovation” article focuses on [...]

Check Out The Free Eye Tracking Industry Report

Project Natal: Targeted Advertising, a Biometric Nightmare

dbrendant — Tue, 11 May 2010 18:49:05 +0000

In recent weeks, we at Eye Tracking Update have centered a lot of our attention on new Apple products, and that doesn’t come as a surprise necessarily when you consider the online buzz after they introduced the iPad earlier this month. News of the new iPhone has been racing around the web for a few [...]

Check Out The Free Eye Tracking Industry Report

Biometric Devices: Skin Based Touch Interface

mfox — Mon, 10 May 2010 18:10:34 +0000

The way we interact with technology is advancing just as fast as the technologies themselves. Interfaces come in all different shapes and sizes, and now there are many more ways to operate them than the mouse and joystick of the past. In previous Eye Tracking Update posts, we’ve mentioned ocular control with eye tracking devices, [...]

Check Out The Free Eye Tracking Industry Report

Can Eye Tracking be Used to Predict Strategic Behavior?

mfox — Fri, 07 May 2010 20:06:17 +0000

Life is full of choices, all of which have payoffs and pitfalls. When you have a goal and make choices or decisions on how to achieve it, you are developing a strategy. Creating and executing a strategy is a highly cognitive process; your mind is looking at available options and evaluating the pros and cons [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking Technology as Memory Aid

dbrendant — Fri, 07 May 2010 00:00:43 +0000

In a recent post we noted a meeting that took place in the French Alps ski resort of Megeve. The inaugural Augmented Human International Conference took place over two days, with a gang of engineers and scientists meeting to discuss and share research and innovations on a flurry of new technology. Unfortunately, Eye Tracking Update [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking: Avatar Lie Detection … It’s All in the Eyes

dbrendant — Thu, 06 May 2010 23:14:43 +0000

Anyone who has been told a lie knows that it doesn’t feel great to be misled. Of course, some people are more gullible than others while some seem to have a knack for spotting a lie right from the get go. When it comes to the World Wide Web, we know bynow that it pretty [...]

Check Out The Free Eye Tracking Industry Report

A Heartwarming Eye Tracking Story

dbrendant — Tue, 04 May 2010 00:02:56 +0000

At Eye Tracking Update, we generally cover a lot of the debates and conversations within the eye tracking industry, most of which, not surprisingly, center around usability testing and eye tracking’s effectiveness in determining tangible results. One subject that tends to be inarguable, however, is eye tracking’s ability to enable communication amongst the disabled. A [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking: Online Social Networks and Web Usability Testing

mfox — Fri, 30 Apr 2010 21:49:56 +0000

Website usability testing has received a lot of attention lately. As some of the most frequently used sites on the web, social networking vehicles like Facebook have been the subject of multiple usability studies. Various Eye Tracking Update articles have touched on the debate regarding which technique used in these studies for evaluating web usability [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking: Sexual Attraction on the Dance Floor

mfox — Thu, 29 Apr 2010 18:32:00 +0000

Dancing is a fascinating phenomenon that spans the ages and practically every culture in history. For most people, there is something about rhythm that compels the body to move, but why is this? Is it simply a behavior influenced by culture and adopted as a social norm, or is it ingrained in our nature, in [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking Is Still A Touchy Subject

dbrendant — Wed, 28 Apr 2010 23:54:04 +0000

Plenty of articles and discussions have been written about the pros and cons of eye tracking. When it comes to usability studies, it’s still a relatively hot topic, with debates over the merits and limitations of eye tracking technology in researching how people use the World Wide Web. Acuity Blog just reposted a nicely written [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking: Augmented Reality Apps for the iPhone

dbrendant — Tue, 27 Apr 2010 18:33:17 +0000

A few weeks ago, engineers and scientists gathered in the French Alps at a ski resort by the name of Megeve for the inaugural Augmented Human International Conference, a meeting of the minds to unveil cutting edge technology and research in the world of augmented reality. Augmented reality, as you may know, is a term [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking: Readers Run Out of Gas Below the Fold

mfox — Mon, 26 Apr 2010 18:03:43 +0000

Web usability guidelines have remained pretty consistent since the inception of the Internet. Actually, according to an article entitled “Scrolling and Attention,” 80% of these guidelines have remained the same since the 1990s. But one guideline that has changed has to do with the “above the fold” concept. During the first years of the web’s [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking May Provide Promising Solution for Stephen Hawking

mfox — Thu, 22 Apr 2010 22:43:53 +0000

Imagine being confined to a wheelchair, unable to move your arms or legs. Approximately 5.6 million people in the U.S. who suffer from some form of paralysis cope with this limitation every day. Whether it is caused by a neurological disease, a spinal cord injury, or a stroke, paralyzation inhibits mobility and impedes the ability [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking: Nose Tracking (Update?)

dbrendant — Thu, 22 Apr 2010 18:17:30 +0000

In past Eye Tracking Update posts, we’ve covered a range of biometric and facial recognition technologies. Iris scanning is becoming more ubiquitous as technology improves, and with the need for higher levels of security, we expect to see an explosion of biometric devices very soon. A prime example being the news and debates we’ve reported [...]

Check Out The Free Eye Tracking Industry Report

Do It Yourself Eye Tracking

mfox — Tue, 20 Apr 2010 16:18:27 +0000

News about breakthroughs and newfound uses for eye tracking creates a lot of excitement and interest in the technology. Unfortunately, the eye tracking industry has not reached the point where you can just walk into your local Best Buy and purchase an eye tracker to play with. The current commercially available eye-trackers cost thousands or [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking: Evaluating Teen Driver Distractions

mfox — Thu, 08 Apr 2010 00:37:06 +0000

There are some pretty startling statistics regarding vehicle crashes involving teenage drivers. According to the Center for Disease Control and Prevention (CDC), drivers age 16-19 are four times more likely to crash than older drivers. There are several factors that make this age group more at risk to cause or be involved in a vehicle [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking: How Smart is Your Car?

mfox — Mon, 05 Apr 2010 23:50:59 +0000

We recently posted an article about a study that used eye tracking to determine if driving experience improved the risks of driving distraction. We’ve also posted articles about the hazards of drowsy driving and the use of eye tracking to detect the onset of sleep. Driver safety is a pertinent issue that is highly linked [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking: Social Behavior and How We Look at Faces

dbrendant — Fri, 02 Apr 2010 00:31:24 +0000

It’s no secret that eyes are incredibly expressive. Watch someone’s eyes during a conversation. They smile, they grieve, they fear, they laugh. You can see various emotions rising to the top as they interact with their surroundings, you included. As humans, fixation on the eyes is critical in our perception of emotion and the communication [...]

Check Out The Free Eye Tracking Industry Report

Does Eye Tracking Enhance the Gaming Experience?

dbrendant — Tue, 30 Mar 2010 22:29:07 +0000

As eye tracking started to gain popularity in past years and people started to notice potential for change in various industries, some of the first questions asked were centered around control and efficiency. Take the video game world, for example. Many conversations surrounding gaming and eye tracking technology have to do with how well a [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking and the Architecture of Grammar

dbrendant — Mon, 29 Mar 2010 16:00:37 +0000

Across various languages, meaning is derived from grammar and the order of words on a page or in a spoken sentence. Change the order and structure, and you’ll very quickly create confusion and misunderstanding. While some authors and poets make it a habit to break the conventional rules of grammar and speech to create new [...]

Check Out The Free Eye Tracking Industry Report

Using Eye Tracking to Study the “Humor Effect”

dbrendant — Mon, 29 Mar 2010 16:00:35 +0000

What was the last hilarious situation you found yourself in? Aside from the funny bit, can you remember much else about it? According to a good amount of memory research, chances that you remember the smaller, non-humorous details are less likely. Humans in general are quite good at recalling unusual or unexpected events, and a [...]

Check Out The Free Eye Tracking Industry Report

Using Eye Tracking to Identify Optimal Product Placement

mfox — Sun, 28 Mar 2010 16:00:51 +0000

Isn’t it amazing how many types of shampoo you find in the hair care aisle? There’s a shampoo out there for everyone; if your hair is dry, thin, oily, blonde or frizzy there is guaranteed to be a product specially designed to moisturize, thicken, brighten, clarify or straighten just for you. But realistically, doesn’t shampoo just [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking Disorders in Schizophrenia

dbrendant — Sat, 27 Mar 2010 16:00:44 +0000

With so much focus on eye tracking studies for web design and usability, it’s nice to touch on some other subjects now and again. Eye tracking technology is often used in medical and diagnostic studies, and a recent report describes a test regarding eye movement abnormalities in schizophrenics. Schizophrenia is a psychiatric disorder that affects [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking: EyeWriter Featured in SXSW Conference

dbrendant — Fri, 26 Mar 2010 16:00:24 +0000

National Public Radio was down in Austin, Texas over the weekend to cover the South By Southwest festival, an annual music showcase and tech conference, which attracted musicians, artists, filmmakers, techies, and fans from around the globe. As usual, this year was chock full with concerts featuring the latest and greatest rising stars in independent [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking: Investigating What Women Notice in Advertisements

mfox — Thu, 25 Mar 2010 16:59:01 +0000

There has been a lot of controversy about the use of images of thin models in media and the effect that constant exposure to these images has on the self-perception of the “average” female. Women see these “idealized” images of the female body on TV and in advertisements constantly, and studies have shown that this [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking to Research Nonverbal Turn Taking Signals

mfox — Tue, 23 Mar 2010 15:46:19 +0000

Have you ever been in a conversation in which you can never get a word in because the other person constantly interrupts you or just keeps going on and on? It is aggravating because verbal communication is typically a cooperative social interaction based on the exchange of information in a turn-taking manner. Taking turns while [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking … Baby-Style

mfox — Fri, 19 Mar 2010 22:20:56 +0000

Wouldn’t it be interesting to see the world from the perspective of an infant as it explores its surroundings? Observing looking behavior in infants can provide valuable information about perception, cognition, and social development because visual information obtained through fixations on environmental elements often guides physical actions. Natural vision behavior is the best way to [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking: Biometrics and Your Money

dbrendant — Wed, 17 Mar 2010 23:49:18 +0000

In just the last month, I’ve read at least three articles reporting ATM machine fraud through the use of “skimmers.” Last year thieves managed to steal over $100,000 from customers’ accounts at one bank alone in Staten Island, NY. Thieves will set up a makeshift scanning device to skim customers’ card information, so that when [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking: Why Ugly Websites Can Kill Your Business

dbrendant — Tue, 16 Mar 2010 23:39:58 +0000

We know that eye tracking studies, of course, can help designers learn about their websites, offering insight into how viewers approach their pages and navigate around. But eye tracking will often inform those at the other end of the design process, be it the start or the final touches. In a recent blog post by [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking: Lee Good of Eye-Com

mfox — Tue, 16 Mar 2010 19:43:29 +0000

Lee Good, CEO of Eye-Com talks about his company and the eye tracking industry. Check Out The Free Eye Tracking Industry Report Related articles: Eye Tracking: Larry Udell of Eye-Com Eye-Com Eye Tracking Drive Simulator Studies Driver Inattention Pupil Tracking Reveals Why Color Coding Study Materials is a Good Idea

Check Out The Free Eye Tracking Industry Report

Eye Tracking: Larry Udell of Eye-Com

mfox — Tue, 16 Mar 2010 19:35:17 +0000

Larry Udell of Eye-Com talks about the future of eye tracking Check Out The Free Eye Tracking Industry Report Related articles: Eye Tracking: Lee Good of Eye-Com Eye-Com Eye Tracking Drive Simulator Studies Driver Inattention Eye Tracking Update Podcast 1

Check Out The Free Eye Tracking Industry Report

Eye Tracking and Speed Dating: Love At First Glance

dbrendant — Mon, 15 Mar 2010 23:03:45 +0000

Every now and again, we here at Eye Tracking Update come across a funny article that describes eye tracking in a more humorous light. With so many studies being done, it’s not surprising that some are more entertaining than others, and it’s always fun to see eye tracking and head tracking technology used more creatively, [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking in New Interfaces

dbrendant — Fri, 12 Mar 2010 00:01:23 +0000

The word “interface” is a loaded one. It’s such a malleable word, and with regular, cutting edge progression in the tech worlds, we see it’s many uses popping up more and more. Interfaces are an essential ingredient in any human interaction, be it digital or physical. In a recent post we found, the author focuses [...]

Check Out The Free Eye Tracking Industry Report

How Does Eye Tracking Detect the Object of Visual Attention?

mfox — Wed, 10 Mar 2010 20:58:06 +0000

A recent Eye Tracking Update post detailed the basic anatomy of the eye and the two primary types of vision, foveal and peripheral. To continue the discussion on eye biology and how it relates to eye tracking technology, let’s take a look at the behavior that brings the two together: eye movement. The majority (about [...]

Check Out The Free Eye Tracking Industry Report

Neuromarketing Eye Tracking Helps Campbell’s Soup Get a Makeover

mfox — Wed, 10 Mar 2010 01:06:37 +0000

After decades of producing America’s favorite soup, Campbell’s Soup Co. is ready for a makeover. Although the condensed soups generate more than $1 billion in sales, Campbell’s is investigating ways to generate a 2% increase in sales without raising prices. How is it going to do accomplish this? The Wall Street Journal published an article [...]

Check Out The Free Eye Tracking Industry Report

Eye Tracking Looks at How We Rely on Google for Answers

mfox — Thu, 04 Mar 2010 19:44:58 +0000

The Internet has changed the way we seek information. Up until the last couple decades, information was found in books or in the minds of those more knowledgeable about a subject than ourselves. But today, if you have a question, you just “Google it.” The seemingly all-knowing Google (or Yahoo, MSN, Bing, etc.) is where [...]

Check Out The Free Eye Tracking Industry Report