Using Eye Tracking to Craft Engaging Email Newsletters
Anyone in the usability industry has probably heard of Jakob Nielsen by now, the usability guru who has been quoted in nearly every article...
Read MoreWhich Eye Tracking Metrics Are Best In Usability Testing?
In a recent post we covered an article written on Inspireux.com about how to narrow down your eye tracking data. There’s a ton of data...
Read MoreEye Tracking and F Patterns: Recurring Theme in Web Usability
Again, the F pattern. It’s a frequently recurring topic worth noting, as it really seems to be the strongest and most consistent trend we...
Read MoreFramework for Eye Tracking Patterns and Usability Problems: Pt 4
This week at Eye Tracking Update we’ve been discussing the lack of a concrete, rigorous framework by which eye tracking usability metrics...
Read MoreFramework for Eye Tracking Patterns and Usability Problems: Pt 3
Ehmke and Wilson, the two researchers who published the report in association with City University in London, raise the point that there...
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