Keep up to date with the latest Eye Tracking news and trends

Using Eye Tracking to Craft Engaging Email Newsletters

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Anyone in the usability industry has probably heard of Jakob Nielsen by now, the usability guru who has been quoted in nearly every article...

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Which Eye Tracking Metrics Are Best In Usability Testing?

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In a recent post we covered an article written on Inspireux.com about how to narrow down your eye tracking data. There’s a ton of data...

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Eye Tracking and F Patterns: Recurring Theme in Web Usability

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Again, the F pattern. It’s a frequently recurring topic worth noting, as it really seems to be the strongest and most consistent trend we...

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Framework for Eye Tracking Patterns and Usability Problems: Pt 4

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This week at Eye Tracking Update we’ve been discussing the lack of a concrete, rigorous framework by which eye tracking usability metrics...

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Framework for Eye Tracking Patterns and Usability Problems: Pt 3

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Ehmke and Wilson, the two researchers who published the report in association with City University in London, raise the point that there...

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