Eye Tracking Update » Web usability

Using Eye Tracking to Craft Engaging Email Newsletters

dbrendant — Thu, 16 Sep 2010 17:20:45 +0000

Anyone in the usability industry has probably heard of Jakob Nielsen by now, the usability guru who has been quoted in nearly every article having to do with the subject. In a post some while ago on The Lawyerist, a blog devoted to survival tips for lawyers, Jakob Nielsen was quoted again. This time it [...]

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Which Eye Tracking Metrics Are Best In Usability Testing?

dbrendant — Mon, 06 Sep 2010 16:00:46 +0000

In a recent post we covered an article written on Inspireux.com about how to narrow down your eye tracking data. There’s a ton of data that comes with any study, and knowing what you want well ahead of the game is really key when it comes to gaining any insight into your own usability study. [...]

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Eye Tracking and F Patterns: Recurring Theme in Web Usability

dbrendant — Tue, 27 Jul 2010 22:38:44 +0000

Again, the F pattern. It’s a frequently recurring topic worth noting, as it really seems to be the strongest and most consistent trend we see coming out of the various web usability studies throughout the industry. When designing a site, a paper, or a page, it’s important to know how a person reads, where they [...]

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Framework for Eye Tracking Patterns and Usability Problems: Pt 4

dbrendant — Mon, 19 Jul 2010 22:25:56 +0000

This week at Eye Tracking Update we’ve been discussing the lack of a concrete, rigorous framework by which eye tracking usability metrics can be interpreted. Typically, interpretations are done by usability experts or in some of the more D.I.Y studies, whomever is doing the testing. We’ve centered much of our discussion around an academic paper [...]

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Framework for Eye Tracking Patterns and Usability Problems: Pt 3

dbrendant — Fri, 16 Jul 2010 23:02:49 +0000

Ehmke and Wilson, the two researchers who published the report in association with City University in London, raise the point that there still remains a need “for studies that relate eye-tracking patterns to specific usability problems (by indicating cognitive processes).” In the past, eye tracking metrics have been compared to general interface usability, assessed by [...]

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Eye Tracking: Try These Free Web Usability Tools

dbrendant — Wed, 30 Jun 2010 22:48:20 +0000

It’s no question that when it comes to free products, you get what you pay for. It’s pretty standard these days for companies to offer free versions of software, light versions to get us started on a product so that we’ll return and upgrade to the full version. It’s like getting a free sample in [...]

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Mastering Eye Tracking Web Usability Metrics

dbrendant — Fri, 25 Jun 2010 16:00:37 +0000

No doubt that by now you’ve read much of the debate about eye tracking for usability studies, whether it’s effective, whether it’s affordable, whether or not it actually works. Some say that eye fixations don’t necessarily translate to attention or even understanding of a website’s layout. Then of course, there are supporters of eye tracking, [...]

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Eye Tracking Web Usability Study Reveals the “Golden Triangle”

dbrendant — Tue, 15 Jun 2010 00:29:23 +0000

We’ve written a few articles on website usability and how, in particular, people search the web, scanning their eyes across the screen to seek out the results relevant to their search. Many studies using eye tracking heatmaps have shown that web users tend to scan in an “F” pattern – that is, focusing mainly on [...]

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Eye Tracking Questions Usefulness of Real Time Search Results

dbrendant — Fri, 11 Jun 2010 01:57:25 +0000

A few eye tracking studies have shown that users tend to ignore “real time” results in searches. There is quite a lot of eye tracking research that goes into the usability and effectiveness of one of the most popular websites, Google. But if new research is showing ineffective trends for real time results, it can’t [...]

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Eye Tracking Research on Banner Ad Blindness

dbrendant — Thu, 10 Jun 2010 00:22:31 +0000

Humans adapt in mysterious ways. Sometimes they adapt in more obvious ones though. When you’re browsing through webpages, you’re continuously bombarded with advertisements, flashing colors, expanding boxes, and catchy text. But in all honesty, if I surf the web for 15 minutes, I won’t recall any particulars about the ads I’ve seen, let alone notice [...]

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Eye Tracking on the Cheap: Making MacGyver Proud

dbrendant — Wed, 02 Jun 2010 22:44:41 +0000

One of the more fun aspects of writing for Eye Tracking Update is when a new, do-it-yourself eye tracking device shows up online. With so many formal reports (these are also great, of course!) involving medical diagnostics and web usability studies, it’s refreshing and enjoyable to see when tinkerers start innovating on their own, on [...]

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Eye Tracking Technology as Memory Aid

dbrendant — Fri, 07 May 2010 00:00:43 +0000

In a recent post we noted a meeting that took place in the French Alps ski resort of Megeve. The inaugural Augmented Human International Conference took place over two days, with a gang of engineers and scientists meeting to discuss and share research and innovations on a flurry of new technology. Unfortunately, Eye Tracking Update [...]

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Eye Tracking: Online Social Networks and Web Usability Testing

mfox — Fri, 30 Apr 2010 21:49:56 +0000

Website usability testing has received a lot of attention lately. As some of the most frequently used sites on the web, social networking vehicles like Facebook have been the subject of multiple usability studies. Various Eye Tracking Update articles have touched on the debate regarding which technique used in these studies for evaluating web usability [...]

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Eye Tracking Is Still A Touchy Subject

dbrendant — Wed, 28 Apr 2010 23:54:04 +0000

Plenty of articles and discussions have been written about the pros and cons of eye tracking. When it comes to usability studies, it’s still a relatively hot topic, with debates over the merits and limitations of eye tracking technology in researching how people use the World Wide Web. Acuity Blog just reposted a nicely written [...]

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Eye Tracking: Readers Run Out of Gas Below the Fold

mfox — Mon, 26 Apr 2010 18:03:43 +0000

Web usability guidelines have remained pretty consistent since the inception of the Internet. Actually, according to an article entitled “Scrolling and Attention,” 80% of these guidelines have remained the same since the 1990s. But one guideline that has changed has to do with the “above the fold” concept. During the first years of the web’s [...]

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The Accuracy of Eye Tracking: A Web Usability Debate

dbrendant — Sat, 10 Apr 2010 19:00:25 +0000

After searching for online content, anyone curious about eye tracking has probably realized that there is plenty debate on the advantages and disadvantages of the technology (to be fair, most of the controversy we see centers around usability testing and accuracy, not eye tracking as a medical or communicative solution). Some posts claim that it’s [...]

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Eye Tracking Update Podcast 2

jbower — Sun, 28 Feb 2010 23:00:12 +0000

Intro Hi, I’m Joel Bower and welcome to our podcast here at EyeTrackingUpdate.com, ETU’s 2weeks in Review brought to you by Eye Com Corporation. Each show we will take a quick look at some of the most popular articles on Eyetrackingupdate.com, from the last few weeks. What we are Covering Today, we are going to [...]

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The Latest in Eye Tracking Web Usability Research pt3

mfox — Thu, 25 Feb 2010 21:00:35 +0000

Eye tracking as a method of researching web usability has been the main topic of a couple of recent posts on Eye Tracking Update. Covering recommendations about the planning and conduct of web usability research by the consulting and research company, Nielsen and Norman Group, these posts laid the groundwork for this third post, which [...]

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Eye Tracking: Facebook and LinkedIn Usability

dbrendant — Fri, 19 Feb 2010 19:24:20 +0000

Nowadays connectivity is undeniably convenient, as the Internet has provided a platform for us to use social networking sites to stay in touch, make friends, meet clients, and enlarge our circle. Sites like LinkedIn and Facebook provide business and peer networks that organically grow and expand, providing an endless field of potential friends and clients. [...]

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The Latest in Eye Tracking Web Usability Research pt2

mfox — Thu, 18 Feb 2010 23:12:43 +0000

It is no secret that eye tracking is one of the most revealing approaches to evaluating web usability. A viewer’s eye movement behavior as they scan through a webpage or site can tell a lot about how navigable and user friendly the design is. Of course there are other, simpler evaluation tools like monitoring cursor [...]

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Eye Tracking Usability and User Experience, but Fun Overall

dbrendant — Fri, 12 Feb 2010 18:38:02 +0000

With the rapid growth of computer tech, new gadgets in so many hands, and with a vast population online or at least aware of the Internet, there comes a comparable emergence of new terminology. A once quite specific language is entering into everyday vernacular. A post on the blog at Insideria.com discusses two terms brought [...]

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The Latest in Eye Tracking Web Usability Research pt1

mfox — Thu, 11 Feb 2010 22:55:06 +0000

Web usability is a hot topic in the eye tracking industry. This is because eye tracking technology provides researchers studying the usability of a website or software interface with more comprehensive feedback than just thinking out loud, click behavior, or time on page. Having the ability to observe eye movement behaviors is about as close [...]

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More Eye Tracking Tips for Web Usability

dbrendant — Sat, 06 Feb 2010 00:59:30 +0000

In a recent post we touched on another article’s review of 23 important lessons that eye tracking has taught us in regard to website design and usability. They were pretty valid points, and not all of them were mentioned in the original post, so we thought we’d pass on a few more tips… F shapes: [...]

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