The Future of Eye Tracking & HyperMedia
HyperMedia is largely defined by what has been dubbed HyperVideo. Content sources like VideoClix and Asterpix have pioneered the application of what they call “clickable video.” So far, the platform has been used to embed advertisements in online video, but I think this could be a way for us to do away with ads altogether and tailor content directly to the preferences and desires of the viewer. In advertising, there would be an added bonus of being able to embed additional content for a particular item or change the content being played on the fly; going down another path in a news story, choosing your own adventure, focusing on a particular player in a sports game, changing the camera angle in a sitcom or other television show…. the list goes on and on.
The only problem with this is that we need an effective way to “click” or select items in the media. This can be done with motion tracking like Kinect or some other system, but why not use what we already use to absorb visual input — our eyes.
With eye tracking this would become a “set it and forget it” kind of system. We naturally focus on what interests us. By recording the specific elements in a show we focused on, traditional commercials that interrupt the show could be replaced with much more effective, passive means of sharing information. For example, details about something you saw worn by a celebrity could be sent to you via email or specific ads could be played after the show or movie was over.
Additionally, selecting channels and type of content you like and don’t like would be elicited passively from your emotions and reactions. “5 Star” and “Thumbs Up/Down” rating systems would become a thing of the past. Content you like the most would be presented to you at the top of your viewing list every time you turned the TV on. Biometrics paired with eye tracking would even give a clearer picture of how those Horror movies you like so much might be affecting your health.
There are so many ways that eye tracking and HyperMedia were made for each other. Stay tuned for a more in depth series focusing on the future of the family room and content services when paired with eye tracking.
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