<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" > <channel><title>Comments for Eye Tracking Update</title> <atom:link href="http://eyetrackingupdate.com/comments/feed/" rel="self" type="application/rss+xml" /><link>http://eyetrackingupdate.com</link> <description>Keep up to date with the latest Eye Tracking news and trends</description> <lastBuildDate>Thu, 17 Nov 2011 02:23:00 +0000</lastBuildDate> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.1</generator> <item><title>Comment on Eye Tracking Exploring How You Perceive Written Words by Gilbert Midonnet</title><link>http://eyetrackingupdate.com/2010/01/15/eye-tracking-exploring-how-you-perceive-written-words/comment-page-1/#comment-1338</link> <dc:creator>Gilbert Midonnet</dc:creator> <pubDate>Thu, 17 Nov 2011 02:23:00 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=977#comment-1338</guid> <description>yse I nkow hwat oyur asying. But it is easier to read when spelling conforms to a standard. Way back when spelling was not as consistent as it is today. One of the great jurists of the 17th Century would spell the word *if* differently in subsequent sentences. One sentence would have if, another yf, and yet others with iffe and yffe.Clearly consistent spelling aids usability. </description> <content:encoded><![CDATA[<p>yse I nkow hwat oyur asying. But it is easier to read when spelling conforms to a standard. Way back when spelling was not as consistent as it is today. One of the great jurists of the 17th Century would spell the word *if* differently in subsequent sentences. One sentence would have if, another yf, and yet others with iffe and yffe.</p><p>Clearly consistent spelling aids usability.</p> ]]></content:encoded> </item> <item><title>Comment on More Eye Tracking Tips for Web Usability by Eye tracking and Interaction design &#171; Clare&#039;s Niche</title><link>http://eyetrackingupdate.com/2010/02/05/more-eye-tracking-tips-for-web-usability/comment-page-1/#comment-1337</link> <dc:creator>Eye tracking and Interaction design &#171; Clare&#039;s Niche</dc:creator> <pubDate>Sat, 12 Nov 2011 14:21:48 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=1099#comment-1337</guid> <description>[...]  http://www.useit.com/alertbox/reading_pattern.html  http://eyetrackingupdate.com/2010/02/05/more-eye-tracking-tips-for-web-usability/  http://www.mediapost.com/publications/article/137686/  [...]</description> <content:encoded><![CDATA[<p>[...] <a href="http://www.useit.com/alertbox/reading_pattern.html" rel="nofollow">http://www.useit.com/alertbox/reading_pattern.html</a> <a href="http://eyetrackingupdate.com/2010/02/05/more-eye-tracking-tips-for-web-usability/" rel="nofollow">http://eyetrackingupdate.com/2010/02/05/more-eye-tracking-tips-for-web-usability/</a> <a href="http://www.mediapost.com/publications/article/137686/" rel="nofollow">http://www.mediapost.com/publications/article/137686/</a> [...]</p> ]]></content:encoded> </item> <item><title>Comment on Tips From Eye Tracking Studies on Website Design by Robin Parduez</title><link>http://eyetrackingupdate.com/2010/02/03/tips-from-eye-tracking-studies-on-website-design/comment-page-1/#comment-1336</link> <dc:creator>Robin Parduez</dc:creator> <pubDate>Tue, 27 Sep 2011 16:26:00 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=1088#comment-1336</guid> <description>I definitely think points 2 and 3 are important. I also think some time spent studying established rules of typography are important. Such as line-height, widows/orphans, sentence length.</description> <content:encoded><![CDATA[<p>I definitely think points 2 and 3 are important. I also think some time spent studying established rules of typography are important. Such as line-height, widows/orphans, sentence length.</p> ]]></content:encoded> </item> <item><title>Comment on Eye Tracking Research on Banner Ad Blindness by Lee</title><link>http://eyetrackingupdate.com/2010/06/09/eye-tracking-research-banner-ad-blindness/comment-page-1/#comment-1335</link> <dc:creator>Lee</dc:creator> <pubDate>Thu, 15 Sep 2011 19:22:00 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=1726#comment-1335</guid> <description>Interesting article.  I have had the same issue with my blogs.  I was getting a lot of hits but no conversion.  It seems that my ads were totally being ignored.  After some research I found an answer.  Its a slider for WordPress that reveals the ad once a link is clicked.  Its pretty sneaky, but seems to be working.  Here&#039;s the link http://wpslide2see.com/ Watch the video.  Its an interesting way to get around ad blindness.</description> <content:encoded><![CDATA[<p>Interesting article.  I have had the same issue with my blogs.  I was getting a lot of hits but no conversion.  It seems that my ads were totally being ignored.  After some research I found an answer.  Its a slider for WordPress that reveals the ad once a link is clicked.  Its pretty sneaky, but seems to be working.  Here&#8217;s the link http://wpslide2see.com/<br /> Watch the video.  Its an interesting way to get around ad blindness.</p> ]]></content:encoded> </item> <item><title>Comment on Eye Tracking Research on Banner Ad Blindness by Lee</title><link>http://eyetrackingupdate.com/2010/06/09/eye-tracking-research-banner-ad-blindness/comment-page-1/#comment-1334</link> <dc:creator>Lee</dc:creator> <pubDate>Thu, 15 Sep 2011 19:22:00 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=1726#comment-1334</guid> <description>Interesting article.  I have had the same issue with my blogs.  I was getting a lot of hits but no conversion.  It seems that my ads were totally being ignored.  After some research I found an answer.  Its a slider for WordPress that reveals the ad once a link is clicked.  Its pretty sneaky, but seems to be working.  Here&#039;s the link http://wpslide2see.com/ Watch the video.  Its an interesting way to get around ad blindness.</description> <content:encoded><![CDATA[<p>Interesting article.  I have had the same issue with my blogs.  I was getting a lot of hits but no conversion.  It seems that my ads were totally being ignored.  After some research I found an answer.  Its a slider for WordPress that reveals the ad once a link is clicked.  Its pretty sneaky, but seems to be working.  Here&#8217;s the link http://wpslide2see.com/<br /> Watch the video.  Its an interesting way to get around ad blindness.</p> ]]></content:encoded> </item> <item><title>Comment on Face Tracking Makes Glasses-Free 3D a Reality by Anon</title><link>http://eyetrackingupdate.com/2011/08/17/face-tracking-glassesfree-3d-reality/comment-page-1/#comment-1333</link> <dc:creator>Anon</dc:creator> <pubDate>Mon, 29 Aug 2011 22:14:00 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=3855#comment-1333</guid> <description>Yephttp://www.londonstockexchange.com/exchange/news/market-news/market-news-detail.html?announcementId=10922683</description> <content:encoded><![CDATA[<p>Yep</p><p><a href="http://www.londonstockexchange.com/exchange/news/market-news/market-news-detail.html?announcementId=10922683" rel="nofollow">http://www.londonstockexchange.com/exchange/news/market-news/market-news-detail.html?announcementId=10922683</a></p> ]]></content:encoded> </item> <item><title>Comment on Face Tracking Makes Glasses-Free 3D a Reality by Anon</title><link>http://eyetrackingupdate.com/2011/08/17/face-tracking-glassesfree-3d-reality/comment-page-1/#comment-1332</link> <dc:creator>Anon</dc:creator> <pubDate>Mon, 29 Aug 2011 22:14:00 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=3855#comment-1332</guid> <description>Yephttp://www.londonstockexchange.com/exchange/news/market-news/market-news-detail.html?announcementId=10922683</description> <content:encoded><![CDATA[<p>Yep</p><p><a href="http://www.londonstockexchange.com/exchange/news/market-news/market-news-detail.html?announcementId=10922683" rel="nofollow">http://www.londonstockexchange.com/exchange/news/market-news/market-news-detail.html?announcementId=10922683</a></p> ]]></content:encoded> </item> <item><title>Comment on Introducing Biometric Wallets by Mustaqeem_yousfani</title><link>http://eyetrackingupdate.com/2011/02/23/introducing-biometric-wallets/comment-page-1/#comment-1331</link> <dc:creator>Mustaqeem_yousfani</dc:creator> <pubDate>Mon, 08 Aug 2011 20:32:00 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=3659#comment-1331</guid> <description>i am engaged in doing my Marketing principles project. i had to bring three products that had never made before.  i was looking at my wallet and suddenly thought of the wallet that contains a tracker,  fingerprint scanner and a watch that shows time and this time changes every where when we move from one country to another. but unfortunatley, technology had already worked on my idea :( i am not happy . but i m giving u a suggesion to include that watch system in your &quot;iwallet&quot; as well .thank you. REGARDS, MUSTAQEEM YOUSFANI</description> <content:encoded><![CDATA[<p>i am engaged in doing my Marketing principles project. i had to bring three products that had never made before.  i was looking at my wallet and suddenly thought of the wallet that contains a tracker,  fingerprint scanner and a watch that shows time and this time changes every where when we move from one country to another. but unfortunatley, technology had already worked on my idea :( i am not happy . but i m giving u a suggesion to include that watch system in your &#8220;iwallet&#8221; as well .</p><p>thank you.<br /> REGARDS,<br /> MUSTAQEEM YOUSFANI</p> ]]></content:encoded> </item> <item><title>Comment on Tobii Launches Tobii insight, Now Competing With Customers? by Robertino Pereira</title><link>http://eyetrackingupdate.com/2011/07/13/tobii-launches-tobii-insight-competing-customers/comment-page-1/#comment-1330</link> <dc:creator>Robertino Pereira</dc:creator> <pubDate>Wed, 13 Jul 2011 17:10:00 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=3831#comment-1330</guid> <description>In my opinion, it made sense for Tobii to build up eye tracking knowledge first to sell more eye trackers in a second step.   What we don&#039;t do is: approach brands, offer complete market research studies (questionaires, interviews, etc.). The offering is limited to the eye tracking part of studies.   Tobii has always offered trainings on how to use eye tracking systems and on topics related to the use of eye tracking in academic and commercial dsiciplines like usability and market research. Over the last years we extended our offering in training with whiteapers, methodologies, eyetracking conferences, webinars, the Tobii Eye Tracking Academy.   The Tobii Insight Services have - from this perspective - been available for quite some time: We trained our customers in the use of eye tracking, in how to get a good study design and also in data analysis and reporting. The Tobii Insight Services are now an extension of this training idea: The concept is to give a training on the fly and on a concrete case and to transfer the knowledge to our customers. To minimize the risk and ensure quality we give support in any of those phases mentioned above.   If our customers see the full potential of eye tracking and get the best possible results it will result in making eye tracking a standard offering and then at some point it makes sense for them to buy an eye tracking system.   At that point we hope to make eye tracking so interesting and valuable for brands (because our customers deliver good results) that they will ask for eye tracking in more studies. That should lead to a general increase of eye tracking studies. And more eye tracking studies means more eye trackers.          </description> <content:encoded><![CDATA[<p>In my opinion, it made sense for Tobii to build up eye tracking knowledge first to sell more eye trackers in a second step.<br />  <br /> What we don&#8217;t do is: approach brands, offer complete market research studies (questionaires, interviews, etc.). The offering is limited to the eye tracking part of studies.<br />  <br /> Tobii has always offered trainings on how to use eye tracking systems and on topics related to the use of eye tracking in academic and commercial dsiciplines like usability and market research. Over the last years we extended our offering in training with whiteapers, methodologies, eyetracking conferences, webinars, the Tobii Eye Tracking Academy.<br />  <br /> The Tobii Insight Services have &#8211; from this perspective &#8211; been available for quite some time:<br /> We trained our customers in the use of eye tracking, in how to get a good study design and also in data analysis and reporting. The Tobii Insight Services are now an extension of this training idea:<br /> The concept is to give a training on the fly and on a concrete case and to transfer the knowledge to our customers. To minimize the risk and ensure quality we give support in any of those phases mentioned above.<br />  <br /> If our customers see the full potential of eye tracking and get the best possible results it will result in making eye tracking a standard offering and then at some point it makes sense for them to buy an eye tracking system.<br />  <br /> At that point we hope to make eye tracking so interesting and valuable for brands (because our customers deliver good results) that they will ask for eye tracking in more studies. That should lead to a general increase of eye tracking studies. And more eye tracking studies means more eye trackers.<br />  <br />  <br />  <br />  <br />  </p> ]]></content:encoded> </item> <item><title>Comment on Eye Tracking Study Finds Cell Phones Not Leading Cause of Driver Distraction by cheap Using Eye Tracking to Understand How People With Autism Recognize Faces &#124;buy Using Eye Tracking to Understand How People With Autism Recognize Faces &#124;discount Using Eye Tracking to Understand How People With Autism Recognize Faces&#124; hyperstudio</title><link>http://eyetrackingupdate.com/2009/12/02/eye-tracking-study-finds-cell-phones-not-leading-cause-of-driver-distraction/comment-page-1/#comment-1329</link> <dc:creator>cheap Using Eye Tracking to Understand How People With Autism Recognize Faces &#124;buy Using Eye Tracking to Understand How People With Autism Recognize Faces &#124;discount Using Eye Tracking to Understand How People With Autism Recognize Faces&#124; hyperstudio</dc:creator> <pubDate>Sat, 02 Jul 2011 21:12:35 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=803#comment-1329</guid> <description>[...] Eye Tracking Study [...]</description> <content:encoded><![CDATA[<p>[...] Eye Tracking Study [...]</p> ]]></content:encoded> </item> <item><title>Comment on 3M Launches Visual Attention Service 3.0 by Alex</title><link>http://eyetrackingupdate.com/2011/06/10/3m-launches-visual-attention-service-30/comment-page-1/#comment-1328</link> <dc:creator>Alex</dc:creator> <pubDate>Fri, 10 Jun 2011 19:11:00 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=3778#comment-1328</guid> <description>How is that supposed to work. The way people look at a stimulus is determined by the task they are trying to accomplish. &quot;VAS accurately indicates&quot; &quot;based on 30+ years of research&quot; great arguments 3M!</description> <content:encoded><![CDATA[<p>How is that supposed to work. The way people look at a stimulus is determined by the task they are trying to accomplish. &#8220;VAS accurately indicates&#8221; &#8220;based on 30+ years of research&#8221; great arguments 3M!</p> ]]></content:encoded> </item> <item><title>Comment on Nvidia and Others Working With Gesture and Motion Tracking by Object21</title><link>http://eyetrackingupdate.com/2011/02/17/nvidia-working-gesture-motion-tracking/comment-page-1/#comment-1327</link> <dc:creator>Object21</dc:creator> <pubDate>Sun, 08 May 2011 20:43:00 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=3650#comment-1327</guid> <description>thanks for the information!! I hope many people can use this type of &lt;a&gt; technology &lt;/a&gt; </description> <content:encoded><![CDATA[<p>thanks for the information!! I hope many people can use this type of <a> technology </a></p> ]]></content:encoded> </item> <item><title>Comment on The Future of Eye Tracking: Personal Computing by Robertino Pereira</title><link>http://eyetrackingupdate.com/2011/02/09/future-eye-tracking-personal-computing/comment-page-1/#comment-1326</link> <dc:creator>Robertino Pereira</dc:creator> <pubDate>Tue, 12 Apr 2011 14:11:00 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=3617#comment-1326</guid> <description>Ok, for blind people eye tracking simply cant work. For people without hands mouses and keyboards are obviously also not working. And if you are sleeping you can not operate a computer at all. So there are always some limitations. But the future of eye tracking pretty sure is not the replacement of mouse and keyboard. That makes not so much sense if you think about it. Companies like Tobii but also many others believe that eye tracking will rather support you and will make the computer understand better what you want and make things more intuitive. Text 2.0 shows some examples how that could work: www.text20.netBut also when Tobii and Lenovo presented the first eye tracking laptop at CEBIT the focus was more to create a more intuitive interface. For now it is a help for browsing through folders amd media and giving you information that you are looking for. In the long term this could also help to cluster the most used programs on your desktop or even lead to a computer that understands when you are stressed out via measuring your cognitive workload via pupil dilation. Imagine that the computer then could block out unimportant information to make things easier for you, or it could start some relaxing music... </description> <content:encoded><![CDATA[<p>Ok, for blind people eye tracking simply cant work. For people without hands mouses and keyboards are obviously also not working. And if you are sleeping you can not operate a computer at all. So there are always some limitations.<br /> But the future of eye tracking pretty sure is not the replacement of mouse and keyboard. That makes not so much sense if you think about it. Companies like Tobii but also many others believe that eye tracking will rather support you and will make the computer understand better what you want and make things more intuitive.<br /> Text 2.0 shows some examples how that could work: <a href="http://www.text20.net" rel="nofollow">http://www.text20.net</a></p><p>But also when Tobii and Lenovo presented the first eye tracking laptop at CEBIT the focus was more to create a more intuitive interface. For now it is a help for browsing through folders amd media and giving you information that you are looking for. In the long term this could also help to cluster the most used programs on your desktop or even lead to a computer that understands when you are stressed out via measuring your cognitive workload via pupil dilation. Imagine that the computer then could block out unimportant information to make things easier for you, or it could start some relaxing music&#8230;</p> ]]></content:encoded> </item> <item><title>Comment on Eye Tracking Studies Suggest Google is Making Us Stupid by Jared Stein</title><link>http://eyetrackingupdate.com/2010/07/01/eye-tracking-studies-suggest-google-making-stupid/comment-page-1/#comment-1325</link> <dc:creator>Jared Stein</dc:creator> <pubDate>Mon, 11 Apr 2011 16:53:00 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=1878#comment-1325</guid> <description>I saw this link come up in my Twitter stream today, Apr 11 2011. Why are old articles being reposted?Still, the title was intriguing, but the eye tracking that Carr cites are the Nielsen Norman Web site studies for &quot;business goals&quot;. The results of their studies show that, for users visiting a web site with business goals, eyes follow an F-shaped pattern indicative of skimming, not &quot;typical&quot; serial reading. So extrapolations from this are limited.BTW, it&#039;s annoying that your in-text hyperlinks only point to this site&#039;s own categories--why not have them point directly to the articles/sources you&#039;re talking about?</description> <content:encoded><![CDATA[<p>I saw this link come up in my Twitter stream today, Apr 11 2011. Why are old articles being reposted?</p><p>Still, the title was intriguing, but the eye tracking that Carr cites are the Nielsen Norman Web site studies for &#8220;business goals&#8221;. The results of their studies show that, for users visiting a web site with business goals, eyes follow an F-shaped pattern indicative of skimming, not &#8220;typical&#8221; serial reading. So extrapolations from this are limited.</p><p>BTW, it&#8217;s annoying that your in-text hyperlinks only point to this site&#8217;s own categories&#8211;why not have them point directly to the articles/sources you&#8217;re talking about?</p> ]]></content:encoded> </item> <item><title>Comment on ITU Gaze Tracker: An Open Source Eye Tracking Initiative by Laser</title><link>http://eyetrackingupdate.com/2011/01/02/itu-gaze-tracker-open-source-eye-tracking-initiative/comment-page-1/#comment-1324</link> <dc:creator>Laser</dc:creator> <pubDate>Thu, 07 Apr 2011 17:37:00 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=3395#comment-1324</guid> <description>I used ITU gaze tracker for my final year Project which was using your eye to place a maze game the software is well cool (uni of birmingham)</description> <content:encoded><![CDATA[<p>I used ITU gaze tracker for my final year Project which was using your eye to place a maze game the software is well cool (uni of birmingham)</p> ]]></content:encoded> </item> <item><title>Comment on Eye Tracking Web Usability Study Reveals the &#8220;Golden Triangle&#8221; by Waleed Raza</title><link>http://eyetrackingupdate.com/2010/06/14/eye-tracking-web-usability-study-reveals-golden-triangle/comment-page-1/#comment-1323</link> <dc:creator>Waleed Raza</dc:creator> <pubDate>Mon, 21 Mar 2011 05:52:00 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=1788#comment-1323</guid> <description>I just discovered this article through Delicious bookmarking. Bookmarking is new for our seo service we offer and I see its value.To find a copywriting eyetracking article with this detail was a gift. It confirms a number of consulting tips we offer our business clients when they build their web pages….build from the left out with emphasis on keyword copywriting being on the first few words a user will read.Excellent.Gabriel D. CEO </description> <content:encoded><![CDATA[<p>I just discovered this article through Delicious bookmarking. Bookmarking is new for our seo service we offer and I see its value.</p><p>To find a copywriting eyetracking article with this detail was a gift. It confirms a number of consulting tips we offer our business clients when they build their web pages….build from the left out with emphasis on keyword copywriting being on the first few words a user will read.</p><p>Excellent.</p><p>Gabriel D.<br /> CEO</p> ]]></content:encoded> </item> <item><title>Comment on Improving Web User Interface With Eye Tracking by Eye Tracking Experiment &#8211; Can Regions of Visual Attention on a Web Page Be Predicted? &#124; Itrip</title><link>http://eyetrackingupdate.com/2009/08/04/improving-web-user-interface-with-eye-tracking/comment-page-1/#comment-1322</link> <dc:creator>Eye Tracking Experiment &#8211; Can Regions of Visual Attention on a Web Page Be Predicted? &#124; Itrip</dc:creator> <pubDate>Sat, 19 Mar 2011 04:42:18 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=484#comment-1322</guid> <description>[...] Pupil Tracking Eyetracking Web Usability [...]</description> <content:encoded><![CDATA[<p>[...] Pupil Tracking Eyetracking Web Usability [...]</p> ]]></content:encoded> </item> <item><title>Comment on The Future of Eye Tracking: Personal Computing by Parvathiayanala508</title><link>http://eyetrackingupdate.com/2011/02/09/future-eye-tracking-personal-computing/comment-page-1/#comment-1320</link> <dc:creator>Parvathiayanala508</dc:creator> <pubDate>Sat, 26 Feb 2011 17:56:00 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=3617#comment-1320</guid> <description>so would this effect our eyes??Since we have to work on the system moving the pointer with the blink of an eye??.if a person is blindwht hapns to this project???</description> <content:encoded><![CDATA[<p>so would this effect our eyes??Since we have to work on the system moving the pointer with the blink of an eye??.if a person is blindwht hapns to this project???</p> ]]></content:encoded> </item> <item><title>Comment on Eye-controlled focus a thing of the past? by Arjuna Subanandan</title><link>http://eyetrackingupdate.com/2008/10/17/eye-controlled-focus-a-thing-of-the-past/comment-page-1/#comment-1319</link> <dc:creator>Arjuna Subanandan</dc:creator> <pubDate>Tue, 22 Feb 2011 15:44:00 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=264#comment-1319</guid> <description>It&#039;s surprising. The last Canon camera to feature this was the Canon EOS 3 I think. It had something like 11 eye selectable focusing points out of a total of 45 dotted around the centre of the frame.I had a Canon EOS 50 film camera with eye controlled focus but never used it and it never featured on the EOS 1n which is one of Canon&#039;s pro series film cameras.I can only guess it didn&#039;t feature in the digital cameras because it either wasn&#039;t useful or wasn&#039;t able to be squeezed into the design of modern DSLRs. It sounds like it should be pretty useful but switching between selecting focus point using the eye and concentrating on the scene itself might have been too much for photographers. There&#039;s a lot of other things which they&#039;re thinking about and using their eyes for. Current designs use a thumb operated joystick or wheel to select points. This is 100% reliable and that&#039;s what pros want from their equipment. It also leaves the eye free to see.It&#039;s a guess of course. I remember the novelty factor of the eye controlled focus of the EOS 5 and I&#039;m surprised that hasn&#039;t been enough to keep the system. Other innovations such as optical stabilisation using high sensitivity gyroscopes have moved from being available on their premium products to prosumer equipment. The current Canon 5D MkII offers face detection but only with Live View and not through the viewfinder.The reliability of focus is really important. I shoot using only the centre autofocus point. If I&#039;m taking a portrait I&#039;ll aim it at the subject&#039;s eyes and lock the focus then quickly recompose. Sometimes I don&#039;t have time to recompose, for example to shoot a runner using a setting with a shallow depth of field, so I&#039;ll manually set the right focusing point and hope for the best rather than leave it to the camera&#039;s logic to decide.I learned during the days when autoexposure systems were getting pretty advanced. Photographers who are older than me might stick with the most basic metering even on the very latest equipment because they can reliably judge the exposure and compensate better than the camera, for example they&#039;ll be able to correctly manually compensate for a snow scene (which typically comes out grey even on all but the very best autoexposure systems) based on the predictable old metering systems whereas they can&#039;t predict what an individual camera&#039;s autoexposure logic will decide.http://www.articulatednaturality.com</description> <content:encoded><![CDATA[<p>It&#8217;s surprising. The last Canon camera to feature this was the Canon EOS 3 I think. It had something like 11 eye selectable focusing points out of a total of 45 dotted around the centre of the frame.</p><p>I had a Canon EOS 50 film camera with eye controlled focus but never used it and it never featured on the EOS 1n which is one of Canon&#8217;s pro series film cameras.</p><p>I can only guess it didn&#8217;t feature in the digital cameras because it either wasn&#8217;t useful or wasn&#8217;t able to be squeezed into the design of modern DSLRs. It sounds like it should be pretty useful but switching between selecting focus point using the eye and concentrating on the scene itself might have been too much for photographers. There&#8217;s a lot of other things which they&#8217;re thinking about and using their eyes for. Current designs use a thumb operated joystick or wheel to select points. This is 100% reliable and that&#8217;s what pros want from their equipment. It also leaves the eye free to see.</p><p>It&#8217;s a guess of course. I remember the novelty factor of the eye controlled focus of the EOS 5 and I&#8217;m surprised that hasn&#8217;t been enough to keep the system. Other innovations such as optical stabilisation using high sensitivity gyroscopes have moved from being available on their premium products to prosumer equipment. The current Canon 5D MkII offers face detection but only with Live View and not through the viewfinder.</p><p>The reliability of focus is really important. I shoot using only the centre autofocus point. If I&#8217;m taking a portrait I&#8217;ll aim it at the subject&#8217;s eyes and lock the focus then quickly recompose. Sometimes I don&#8217;t have time to recompose, for example to shoot a runner using a setting with a shallow depth of field, so I&#8217;ll manually set the right focusing point and hope for the best rather than leave it to the camera&#8217;s logic to decide.</p><p>I learned during the days when autoexposure systems were getting pretty advanced. Photographers who are older than me might stick with the most basic metering even on the very latest equipment because they can reliably judge the exposure and compensate better than the camera, for example they&#8217;ll be able to correctly manually compensate for a snow scene (which typically comes out grey even on all but the very best autoexposure systems) based on the predictable old metering systems whereas they can&#8217;t predict what an individual camera&#8217;s autoexposure logic will decide.</p><p><a href="http://www.articulatednaturality.com" rel="nofollow">http://www.articulatednaturality.com</a></p> ]]></content:encoded> </item> <item><title>Comment on Eye Tracking and Augmented Reality: The Future of Advertising by David</title><link>http://eyetrackingupdate.com/2010/10/05/eye-tracking-augmented-reality-future-advertising/comment-page-1/#comment-1318</link> <dc:creator>David</dc:creator> <pubDate>Mon, 21 Feb 2011 13:16:00 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=2450#comment-1318</guid> <description>I think the true value of augmented reality is in changing people&#039;s lives for the better. Perhaps this will be the case if eye tracking functionality in advertising makes individuals aware of products or services they would have otherwise missed. But it also can be interpreted as over intrusive or just plain gimmicky.</description> <content:encoded><![CDATA[<p>I think the true value of augmented reality is in changing people&#8217;s lives for the better. Perhaps this will be the case if eye tracking functionality in advertising makes individuals aware of products or services they would have otherwise missed. But it also can be interpreted as over intrusive or just plain gimmicky.</p> ]]></content:encoded> </item> <item><title>Comment on Moodle Using Eye Tracking to Study Usability and eLearning by Jared Stein</title><link>http://eyetrackingupdate.com/2010/07/22/moodle-eye-tracking-study-usability-elearning/comment-page-1/#comment-1317</link> <dc:creator>Jared Stein</dc:creator> <pubDate>Wed, 16 Feb 2011 22:30:00 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=1996#comment-1317</guid> <description>Moodle is not used by Austrian students exclusively. Rather, it&#039;s an open source learning management system used by educational institutions around the world.This study&#039;s right up my alley, so thanks for sharing. I&#039;m also interested in user behavior in e-learning environments using eye tracking.</description> <content:encoded><![CDATA[<p>Moodle is not used by Austrian students exclusively. Rather, it&#8217;s an open source learning management system used by educational institutions around the world.</p><p>This study&#8217;s right up my alley, so thanks for sharing. I&#8217;m also interested in user behavior in e-learning environments using eye tracking.</p> ]]></content:encoded> </item> <item><title>Comment on The Future of Eye Tracking &amp; Personal Transportation by Anon</title><link>http://eyetrackingupdate.com/2011/02/14/future-eye-tracking-personal-transportation/comment-page-1/#comment-1316</link> <dc:creator>Anon</dc:creator> <pubDate>Mon, 14 Feb 2011 19:36:00 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=3634#comment-1316</guid> <description>lol nobody is ever going to wear anything. does your car come with special glasses now? hasnt worked for 3d tv&#039;s, wearables are incompatible with driving. fail.</description> <content:encoded><![CDATA[<p>lol nobody is ever going to wear anything. does your car come with special glasses now? hasnt worked for 3d tv&#8217;s, wearables are incompatible with driving. fail.</p> ]]></content:encoded> </item> <item><title>Comment on Student Creates Eye Tracking Robot To Aid Disabled by gazedriving</title><link>http://eyetrackingupdate.com/2010/12/09/student-creates-eye-tracking-robot-aid-disabled/comment-page-1/#comment-1315</link> <dc:creator>gazedriving</dc:creator> <pubDate>Fri, 14 Jan 2011 19:49:00 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=2934#comment-1315</guid> <description>This might be of interest:http://portal.acm.org/citation.cfm?id=1520671</description> <content:encoded><![CDATA[<p>This might be of interest:</p><p><a href="http://portal.acm.org/citation.cfm?id=1520671" rel="nofollow">http://portal.acm.org/citation.cfm?id=1520671</a></p> ]]></content:encoded> </item> <item><title>Comment on How does Head Stability Improve Eye Tracking Accuracy? by Robertino Pereira</title><link>http://eyetrackingupdate.com/2010/08/16/head-stability-improve-eye-tracking-accuracy/comment-page-1/#comment-1314</link> <dc:creator>Robertino Pereira</dc:creator> <pubDate>Mon, 20 Dec 2010 17:34:00 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=2118#comment-1314</guid> <description>I did read that article and I liked the last sentence: &quot;[...] just because eye tracking provides insight into an - otherwise mostly &quot;hidden&quot; - aspect of human behavior with a very high temporal resolution, this does not necessarily mean that it is per se an accurate method. As with every kind of measurement, data accuracy is an aspect that must explicitly be taken care of by the researcher.&quot;But one must also say that there are different approaches to this problems by different eye tracking manufacturers. So far there has been no standardisation in these eye tracking metrics.Tobii has now chosen to make it more transparent what we measure and how we measure it. The first results of that can be seen in our latest Hardware release of the TX300. The technical specifications give quite some insights into accuracy and noise during headmovements: http://www.tobii.com/archive/files/21241/Tobii_TechLeaflet_TX300_08112010_usENG_web.pdf.aspx </description> <content:encoded><![CDATA[<p>I did read that article and I liked the last sentence: &#8220;[...] just because eye tracking provides insight into an &#8211; otherwise mostly &#8220;hidden&#8221; &#8211; aspect of human behavior with a very high temporal resolution, this does not necessarily mean that it is per se an accurate method. As with every kind of measurement, data accuracy is an aspect that must explicitly be taken care of by the researcher.&#8221;</p><p>But one must also say that there are different approaches to this problems by different eye tracking manufacturers. So far there has been no standardisation in these eye tracking metrics.</p><p>Tobii has now chosen to make it more transparent what we measure and how we measure it. The first results of that can be seen in our latest Hardware release of the TX300. The technical specifications give quite some insights into accuracy and noise during headmovements: <a href="http://www.tobii.com/archive/files/21241/Tobii_TechLeaflet_TX300_08112010_usENG_web.pdf.aspx" rel="nofollow">http://www.tobii.com/archive/files/21241/Tobii_TechLeaflet_TX300_08112010_usENG_web.pdf.aspx</a></p> ]]></content:encoded> </item> <item><title>Comment on Eye Tracking and the Future of the Family Room by Daloriana</title><link>http://eyetrackingupdate.com/2010/12/03/eye-tracking-future-family-room/comment-page-1/#comment-1312</link> <dc:creator>Daloriana</dc:creator> <pubDate>Mon, 06 Dec 2010 15:48:00 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=2907#comment-1312</guid> <description>Are consumers really going to allow biometric and passive monitoring into there homes, to gain a &#039;better&#039; recommendation system? Surely just a more nuanced rating and genre system is required.</description> <content:encoded><![CDATA[<p>Are consumers really going to allow biometric and passive monitoring into there homes, to gain a &#8216;better&#8217; recommendation system? Surely just a more nuanced rating and genre system is required.</p> ]]></content:encoded> </item> <item><title>Comment on Eye Tracking: 6 Ways to Better Usability and Conversion by Ihorp</title><link>http://eyetrackingupdate.com/2010/11/24/eye-tracking-6-ways-usability-conversion/comment-page-1/#comment-1311</link> <dc:creator>Ihorp</dc:creator> <pubDate>Fri, 03 Dec 2010 17:20:00 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=2878#comment-1311</guid> <description>Research for television has been done in  this area over 25 years ago by Dr. Ken Obrien when he was at TVO in Canada. The research was done to explore how kids watch TV and how to present information effectively. Best place to position text/titles - middle of screen just above center line. Talking head usually means center of viewers gaze is on the mouth - other info on the screen has limited impact. Physiological function of blinking results in most users moving from top right of screen to center, orienting themselves first and then scanning the screen. Use of colof flashes (usually red) and sounds to bring distracted viewer back to screen. Many more very good observations done during this research. On a final note, implementation of all the rules does not negate the need for great design and creativity. </description> <content:encoded><![CDATA[<p>Research for television has been done in  this area over 25 years ago by Dr. Ken Obrien when he was at TVO in Canada. The research was done to explore how kids watch TV and how to present information effectively. Best place to position text/titles &#8211; middle of screen just above center line. Talking head usually means center of viewers gaze is on the mouth &#8211; other info on the screen has limited impact. Physiological function of blinking results in most users moving from top right of screen to center, orienting themselves first and then scanning the screen. Use of colof flashes (usually red) and sounds to bring distracted viewer back to screen. Many more very good observations done during this research. On a final note, implementation of all the rules does not negate the need for great design and creativity.</p> ]]></content:encoded> </item> <item><title>Comment on Texting While Driving Apps: Helpful or Harmful? by LiddiMae</title><link>http://eyetrackingupdate.com/2010/06/08/texting-driving-apps-helpful-harmful/comment-page-1/#comment-1310</link> <dc:creator>LiddiMae</dc:creator> <pubDate>Thu, 02 Dec 2010 14:50:00 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=1721#comment-1310</guid> <description>I think this is a very good article. My class is doing a project on  the Texting and Driving issue. I think texting and driving should be illegal in ALL states...in the state that I live in, there is only a partial ban on texting/driving. (only drivers 21 and younger) I think that need to be changed! ((:</description> <content:encoded><![CDATA[<p>I think this is a very good article. My class is doing a project on  the Texting and Driving issue. I think texting and driving should be illegal in ALL states&#8230;in the state that I live in, there is only a partial ban on texting/driving. (only drivers 21 and younger) I think that need to be changed! ((:</p> ]]></content:encoded> </item> <item><title>Comment on Eye Tracking Shows We Start At The Top by Web Eye Tracking</title><link>http://eyetrackingupdate.com/2010/10/26/eye-tracking-shows-start-top/comment-page-1/#comment-1253</link> <dc:creator>Web Eye Tracking</dc:creator> <pubDate>Thu, 28 Oct 2010 08:05:17 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=2664#comment-1253</guid> <description>I was reading the other day about the use of &#039;smart text&#039; which is when you use colours, highlights, voice overs, or anything that makes the pronunciation or understanding of a word easier. Generally company&#039;s will use eye-tracking to determine which words their users struggled with.</description> <content:encoded><![CDATA[<p>I was reading the other day about the use of &#8216;smart text&#8217; which is when you use colours, highlights, voice overs, or anything that makes the pronunciation or understanding of a word easier. Generally company&#8217;s will use eye-tracking to determine which words their users struggled with.</p> ]]></content:encoded> </item> <item><title>Comment on Face Recognition Makes Advancements by Web Eye Tracking</title><link>http://eyetrackingupdate.com/2010/10/22/face-recognition-advancements/comment-page-1/#comment-1252</link> <dc:creator>Web Eye Tracking</dc:creator> <pubDate>Wed, 27 Oct 2010 16:09:15 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=2645#comment-1252</guid> <description>Great to see giant steps being taken to increase the quality of today&#039;s technology. Seems like this face recognition is a long way off being implemented, but when it is, I hope it&#039;s successful.</description> <content:encoded><![CDATA[<p>Great to see giant steps being taken to increase the quality of today&#8217;s technology. Seems like this face recognition is a long way off being implemented, but when it is, I hope it&#8217;s successful.</p> ]]></content:encoded> </item> <item><title>Comment on Eye Tracking Trends In Computer Graphics: pt 2 by Web Eye Tracking</title><link>http://eyetrackingupdate.com/2010/10/20/eye-tracking-trends-computer-graphics-pt-2/comment-page-1/#comment-1251</link> <dc:creator>Web Eye Tracking</dc:creator> <pubDate>Wed, 27 Oct 2010 10:00:23 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=2631#comment-1251</guid> <description>This authors may want to mention Microsoft&#039;s new project natal for the XBOX 360 in their next article! The new device can detect living room surroundings as well as face recognition, and recognition of your major limbs, obviously we do not know how accurate or successful this is going to be, but it will be exciting to find out.</description> <content:encoded><![CDATA[<p>This authors may want to mention Microsoft&#8217;s new project natal for the XBOX 360 in their next article! The new device can detect living room surroundings as well as face recognition, and recognition of your major limbs, obviously we do not know how accurate or successful this is going to be, but it will be exciting to find out.</p> ]]></content:encoded> </item> <item><title>Comment on Eye Tracking Shows Not All Websites Are Created Equal by Logan</title><link>http://eyetrackingupdate.com/2010/10/11/eye-tracking-shows-websites-created-equal/comment-page-1/#comment-1240</link> <dc:creator>Logan</dc:creator> <pubDate>Wed, 20 Oct 2010 18:06:40 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=2550#comment-1240</guid> <description>I would be hesitant to call EyeQuant &quot;eye tracking&quot;.  From their website, EyeQuant appears to be more of an attention model service that is based on past eye tracking studies.  Basically a system that uses historical eye tracking data any attempting to align it with a new website without having any eye tracking data for the site itself.  EyeQuant is probably fine for analyzing a specific website and getting recommendations based on the model.  That said, I am reluctant to think it is the appropriate technique for comparing websites, especially ones that are so similar.</description> <content:encoded><![CDATA[<p>I would be hesitant to call EyeQuant &#8220;eye tracking&#8221;.  From their website, EyeQuant appears to be more of an attention model service that is based on past eye tracking studies.  Basically a system that uses historical eye tracking data any attempting to align it with a new website without having any eye tracking data for the site itself.  EyeQuant is probably fine for analyzing a specific website and getting recommendations based on the model.  That said, I am reluctant to think it is the appropriate technique for comparing websites, especially ones that are so similar.</p> ]]></content:encoded> </item> <item><title>Comment on More Eye Tracking Revelations for Search Engine Optimization by Mari-Carmen Marcos</title><link>http://eyetrackingupdate.com/2010/10/08/eye-tracking-revelations-search-engine-optimization/comment-page-1/#comment-1236</link> <dc:creator>Mari-Carmen Marcos</dc:creator> <pubDate>Tue, 19 Oct 2010 21:56:23 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=2541#comment-1236</guid> <description>I&#039;m sorry, but there has been a misunderstanding of the measures: we haven&#039;t said in our paper how many results people look at. What we have analyzed is the number of ocular fixations that have been registered for every page of results, and only considering the three first results in organic results, top-listed ads and side-listed ads.For example, when you say  &quot;people look at an average of 8.53 items that pop up in the organic search results&quot;, you should say &quot;people registered an average of 8.53 fixations in the three first organic search results&quot;. I hope this explanation helps to understand the obtained results.Thanks to dbrendant and the team of Eyetrackingupdate for this post!MC</description> <content:encoded><![CDATA[<p>I&#8217;m sorry, but there has been a misunderstanding of the measures: we haven&#8217;t said in our paper how many results people look at. What we have analyzed is the number of ocular fixations that have been registered for every page of results, and only considering the three first results in organic results, top-listed ads and side-listed ads.</p><p>For example, when you say  &#8220;people look at an average of 8.53 items that pop up in the organic search results&#8221;, you should say &#8220;people registered an average of 8.53 fixations in the three first organic search results&#8221;. I hope this explanation helps to understand the obtained results.</p><p>Thanks to dbrendant and the team of Eyetrackingupdate for this post!</p><p>MC</p> ]]></content:encoded> </item> <item><title>Comment on Eye-controlled focus a thing of the past? by The Evolution of Assistive Technology into Everyday Products &#124; Accessibility NZ</title><link>http://eyetrackingupdate.com/2008/10/17/eye-controlled-focus-a-thing-of-the-past/comment-page-1/#comment-1181</link> <dc:creator>The Evolution of Assistive Technology into Everyday Products &#124; Accessibility NZ</dc:creator> <pubDate>Wed, 15 Sep 2010 12:13:28 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=264#comment-1181</guid> <description>[...] Brendant, D. (2008, October 17). Eye-controlled focus a thing of the past? Eye Tracking Update. Retrieved August 2, 2010, from http://eyetrackingupdate.com/2008/10/17/eye-controlled-focus-a-thing-of-the-past/ [...]</description> <content:encoded><![CDATA[<p>[...] Brendant, D. (2008, October 17). Eye-controlled focus a thing of the past? Eye Tracking Update. Retrieved August 2, 2010, from <a href="http://eyetrackingupdate.com/2008/10/17/eye-controlled-focus-a-thing-of-the-past/" rel="nofollow">http://eyetrackingupdate.com/2008/10/17/eye-controlled-focus-a-thing-of-the-past/</a> [...]</p> ]]></content:encoded> </item> <item><title>Comment on Biometric Devices: Introduction to Drive Simulation by Eduardo</title><link>http://eyetrackingupdate.com/2010/09/13/biometric-devices-introduction-drive-simulation/comment-page-1/#comment-1180</link> <dc:creator>Eduardo</dc:creator> <pubDate>Tue, 14 Sep 2010 22:31:11 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=2300#comment-1180</guid> <description>Karen,I am pleased to hear that you not only used a product to help prevent your from causing a drowsiness related collision, but that you also took the time to stop and have a break.  So many people do not take the warning signs seriously, and that is the cause of so many traffic collisions every year.I am glad to see that there are products like this on the market currently.  The only problem I see, is that if you have fallen asleep, you are already a danger, and regardless of how quickly the device wakes you up, you are likely to experience an over correction, which in itself can cause accidents.  The way the NO NAP works, is it waits for the user to tilt their head.  In the time it takes for sleep to occur, the head to tilt and then the alarm goes off, the user has had no control of the vehicle for several seconds.A car traveling at 60mph travels at 88 feet per second.  The average car length is 13.5 feet.  In one second, this car travels 6.5 car lengths.  If you have no control of your vehicle for a single second, imagine how much damage can be done.  Since there are currently, no reliable methods of fully preventing sleep at the wheel other than abstaining from driving when tired, the NO NAP, and many other products like it,  help to prevent a two to three second lapse of control due to drowsiness, into turning into a much longer lapse of control.Thanks for your feedback Karen, I would love to see the effectiveness of these products in a drive simulation environment.  I think it would make for an interesting study!</description> <content:encoded><![CDATA[<p>Karen,</p><p>I am pleased to hear that you not only used a product to help prevent your from causing a drowsiness related collision, but that you also took the time to stop and have a break.  So many people do not take the warning signs seriously, and that is the cause of so many traffic collisions every year.</p><p>I am glad to see that there are products like this on the market currently.  The only problem I see, is that if you have fallen asleep, you are already a danger, and regardless of how quickly the device wakes you up, you are likely to experience an over correction, which in itself can cause accidents.  The way the NO NAP works, is it waits for the user to tilt their head.  In the time it takes for sleep to occur, the head to tilt and then the alarm goes off, the user has had no control of the vehicle for several seconds.</p><p>A car traveling at 60mph travels at 88 feet per second.  The average car length is 13.5 feet.  In one second, this car travels 6.5 car lengths.  If you have no control of your vehicle for a single second, imagine how much damage can be done.  Since there are currently, no reliable methods of fully preventing sleep at the wheel other than abstaining from driving when tired, the NO NAP, and many other products like it,  help to prevent a two to three second lapse of control due to drowsiness, into turning into a much longer lapse of control.</p><p>Thanks for your feedback Karen, I would love to see the effectiveness of these products in a drive simulation environment.  I think it would make for an interesting study!</p> ]]></content:encoded> </item> <item><title>Comment on Biometric Devices: Introduction to Drive Simulation by karen</title><link>http://eyetrackingupdate.com/2010/09/13/biometric-devices-introduction-drive-simulation/comment-page-1/#comment-1178</link> <dc:creator>karen</dc:creator> <pubDate>Tue, 14 Sep 2010 11:36:01 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=2300#comment-1178</guid> <description>I nearly fell asleep behind the wheel the other day but i had my anti sleep alarm on and it sounded so i pulled over and had a break. They are not that expensive and i got mine from NO NAP</description> <content:encoded><![CDATA[<p>I nearly fell asleep behind the wheel the other day but i had my anti sleep alarm on and it sounded so i pulled over and had a break. They are not that expensive and i got mine from NO NAP</p> ]]></content:encoded> </item> <item><title>Comment on Cheaper Eye Tracking Increases Relative Value of Heatmaps by David B</title><link>http://eyetrackingupdate.com/2010/09/08/cheaper-eye-tracking-increases-relative-heatmaps/comment-page-1/#comment-1172</link> <dc:creator>David B</dc:creator> <pubDate>Thu, 09 Sep 2010 03:02:43 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=2276#comment-1172</guid> <description>What I&#039;d really like to see is some data that shows the accuracy of the newer low-cost solutions versus the more traditional eye tracking studies.</description> <content:encoded><![CDATA[<p>What I&#8217;d really like to see is some data that shows the accuracy of the newer low-cost solutions versus the more traditional eye tracking studies.</p> ]]></content:encoded> </item> <item><title>Comment on Tips From Eye Tracking Studies on Website Design by Naples Website Design</title><link>http://eyetrackingupdate.com/2010/02/03/tips-from-eye-tracking-studies-on-website-design/comment-page-1/#comment-1170</link> <dc:creator>Naples Website Design</dc:creator> <pubDate>Thu, 02 Sep 2010 06:13:00 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=1088#comment-1170</guid> <description>Your tips are really perfect. If those are implemented for a specific site then the viewers of that site will love to read every post. I agree that white space is a lot better because it shows on the statistics so far that many of the internet users nowadays said that white color can really relax them while reading a content. By the way, I can add also that when it comes to information, it&#039;s a lot better to provide already the main thought of the content.</description> <content:encoded><![CDATA[<p>Your tips are really perfect. If those are implemented for a specific site then the viewers of that site will love to read every post. I agree that white space is a lot better because it shows on the statistics so far that many of the internet users nowadays said that white color can really relax them while reading a content. By the way, I can add also that when it comes to information, it&#8217;s a lot better to provide already the main thought of the content.</p> ]]></content:encoded> </item> <item><title>Comment on Shocking Revelation: Eye Tracking Has Problems by Guido Jansen</title><link>http://eyetrackingupdate.com/2010/08/10/shocking-revelation-eye-tracking-problems/comment-page-1/#comment-1164</link> <dc:creator>Guido Jansen</dc:creator> <pubDate>Wed, 11 Aug 2010 11:28:03 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=2098#comment-1164</guid> <description>Another problem with eye tracking from a more psychological point: knowing where people look, might tell you the subject people think about, but not hów they think about it.</description> <content:encoded><![CDATA[<p>Another problem with eye tracking from a more psychological point: knowing where people look, might tell you the subject people think about, but not hów they think about it.</p> ]]></content:encoded> </item> <item><title>Comment on Pricing Tobii’s New Eye Tracking Glasses by Jon Ward</title><link>http://eyetrackingupdate.com/2010/07/12/pricing-tobiis-eye-tracking-glasses/comment-page-1/#comment-1151</link> <dc:creator>Jon Ward</dc:creator> <pubDate>Tue, 13 Jul 2010 07:22:53 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=1940#comment-1151</guid> <description>The pricing of the glasses all depends on the version of the hardware and software that is required, if the customer is an existing client for example they may not need a new software licence. That is one of the key USP&#039;s of the product is that it uses a single software platform across the range of 4 Tobii products. As each users requirements are different the Tobii system is unique in that it is scalable across functionality. Everyone interested such requested a personalised system quotation.</description> <content:encoded><![CDATA[<p>The pricing of the glasses all depends on the version of the hardware and software that is required, if the customer is an existing client for example they may not need a new software licence. That is one of the key USP&#8217;s of the product is that it uses a single software platform across the range of 4 Tobii products. As each users requirements are different the Tobii system is unique in that it is scalable across functionality. Everyone interested such requested a personalised system quotation.</p> ]]></content:encoded> </item> <item><title>Comment on Eye Tracking: Try These Free Web Usability Tools by UserPlus</title><link>http://eyetrackingupdate.com/2010/06/30/eye-tracking-free-web-usability-tools/comment-page-1/#comment-1144</link> <dc:creator>UserPlus</dc:creator> <pubDate>Thu, 08 Jul 2010 10:06:18 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=1868#comment-1144</guid> <description>Hi, Thanks for reviewing our UserPlus Advisor! Our Advisor allows you to run an online usability expert review and is currently out of beta. You can create your own test for free. All your feedback and suggestions are welcome !</description> <content:encoded><![CDATA[<p>Hi,<br /> Thanks for reviewing our UserPlus Advisor! Our Advisor allows you to run an online usability expert review and is currently out of beta. You can create your own test for free. All your feedback and suggestions are welcome !</p> ]]></content:encoded> </item> <item><title>Comment on Tobii’s Wearable Eye Tracker: Revolutionary or Marketing Hype? by Jon Ward</title><link>http://eyetrackingupdate.com/2010/06/29/tobiis-wearable-eye-tracker-revolutionary-marketing-hype/comment-page-1/#comment-1138</link> <dc:creator>Jon Ward</dc:creator> <pubDate>Wed, 30 Jun 2010 14:29:04 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=1863#comment-1138</guid> <description>The Tobii Glasses are a world apart from the existing technology due to several things, some of which you touch upon in your article - some you don&#039;t. Of course with any testing, eye tracking, traditional usability and so on there is always some element of being &#039;on trial&#039; but that is unavoidable. By removing as many of the environmental issues, such as not carrying a laptop on your back (SMI) or having a baseball cap with lenses or cameras attached (all the other systems) you gain more natural behaviour. By removing the camera or lens from the field of view of the participant you again add to a more natural test - and once someone begins a task they soon become comfortable and detached somewhat from the pressures of being &#039;tested&#039;. The second innovation is that the software platform used is the same platform as the Tobii remote tracker hardware meaning that there is a smaller learning curve, consistency in testing and also the ability to compare statistical data, performance and visual data on real world objects compared to their &#039;on screen&#039; prototype for example. This is all self contained within the same platform - and we could compare for example brand performance on a web page, print ad, tv advert and also point of sale in a real world test with a few clicks of the mouse. The biggest cost saving for the user, and also the largest innovation is indeed the ability to automate statistical data, visual data and performance of areas using the IR markers. Traditional head mounted trackers would require you to slowly watch through footage and use manual tick charts, or timing, to measure interactions and hit rates on products or areas of interest. For a one hour video - this could be 4 hours +. Tobii Glasses allow you to do that literally at the press of a button. In addition to this the digital nature of the media allows you to instantly jump to areas of the footage where users interacted with the key areas of interest - post testing interviews can then be discussed and ran without the dilemma of searching lots of video on the off chance that the user interacted with the areas we are keen on. There are more unique features to the system - it is an exceptional piece of technology - of course we resell their kit so you may accuse me of bias but the facts of the feature list says it all.</description> <content:encoded><![CDATA[<p>The Tobii Glasses are a world apart from the existing technology due to several things, some of which you touch upon in your article &#8211; some you don&#8217;t. Of course with any testing, eye tracking, traditional usability and so on there is always some element of being &#8216;on trial&#8217; but that is unavoidable. By removing as many of the environmental issues, such as not carrying a laptop on your back (SMI) or having a baseball cap with lenses or cameras attached (all the other systems) you gain more natural behaviour. By removing the camera or lens from the field of view of the participant you again add to a more natural test &#8211; and once someone begins a task they soon become comfortable and detached somewhat from the pressures of being &#8216;tested&#8217;. The second innovation is that the software platform used is the same platform as the Tobii remote tracker hardware meaning that there is a smaller learning curve, consistency in testing and also the ability to compare statistical data, performance and visual data on real world objects compared to their &#8216;on screen&#8217; prototype for example. This is all self contained within the same platform &#8211; and we could compare for example brand performance on a web page, print ad, tv advert and also point of sale in a real world test with a few clicks of the mouse. The biggest cost saving for the user, and also the largest innovation is indeed the ability to automate statistical data, visual data and performance of areas using the IR markers. Traditional head mounted trackers would require you to slowly watch through footage and use manual tick charts, or timing, to measure interactions and hit rates on products or areas of interest. For a one hour video &#8211; this could be 4 hours +. Tobii Glasses allow you to do that literally at the press of a button. In addition to this the digital nature of the media allows you to instantly jump to areas of the footage where users interacted with the key areas of interest &#8211; post testing interviews can then be discussed and ran without the dilemma of searching lots of video on the off chance that the user interacted with the areas we are keen on. There are more unique features to the system &#8211; it is an exceptional piece of technology &#8211; of course we resell their kit so you may accuse me of bias but the facts of the feature list says it all.</p> ]]></content:encoded> </item> <item><title>Comment on Tobii’s Wearable Eye Tracker: Revolutionary or Marketing Hype? by Joakim Isaksson</title><link>http://eyetrackingupdate.com/2010/06/29/tobiis-wearable-eye-tracker-revolutionary-marketing-hype/comment-page-1/#comment-1137</link> <dc:creator>Joakim Isaksson</dc:creator> <pubDate>Wed, 30 Jun 2010 09:12:21 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=1863#comment-1137</guid> <description>Apart from the lower intrusiveness of the design, the key is the automated data aggregation made possible by the IR Markers. For Market Research, it takes mobile eye tracking from useless to useful. Manual coding of gaze videos is far too time consuming to be worth it in this type of research/design testing.</description> <content:encoded><![CDATA[<p>Apart from the lower intrusiveness of the design, the key is the automated data aggregation made possible by the IR Markers. For Market Research, it takes mobile eye tracking from useless to useful. Manual coding of gaze videos is far too time consuming to be worth it in this type of research/design testing.</p> ]]></content:encoded> </item> <item><title>Comment on Tips From Eye Tracking Studies on Website Design by Looking Through the Eyes of your Subscribers: What Eye-Tracking Studies Teach us about Effective Design &#171; Email Amplified</title><link>http://eyetrackingupdate.com/2010/02/03/tips-from-eye-tracking-studies-on-website-design/comment-page-1/#comment-1133</link> <dc:creator>Looking Through the Eyes of your Subscribers: What Eye-Tracking Studies Teach us about Effective Design &#171; Email Amplified</dc:creator> <pubDate>Wed, 23 Jun 2010 16:28:59 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=1088#comment-1133</guid> <description>[...] Usability Report from the Nielsen Norman Group Eye Tracking Study Reveals 12 Website Tactics   Tips From Eye Tracking Studies on Website Design     Categories: Email Newsletter Usability        Comments (0) Trackbacks (0) Leave a comment [...]</description> <content:encoded><![CDATA[<p>[...] Usability Report from the Nielsen Norman Group Eye Tracking Study Reveals 12 Website Tactics   Tips From Eye Tracking Studies on Website Design     Categories: Email Newsletter Usability        Comments (0) Trackbacks (0) Leave a comment [...]</p> ]]></content:encoded> </item> <item><title>Comment on Blog Your Life With Sony&#8217;s Eye Tracking Prototype by Anneli</title><link>http://eyetrackingupdate.com/2010/06/22/blog-life-sonys-eye-tracking-prototype/comment-page-1/#comment-1132</link> <dc:creator>Anneli</dc:creator> <pubDate>Wed, 23 Jun 2010 07:35:19 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=1831#comment-1132</guid> <description>Well... actually, Tobii released its Tobii Glasses yesterday so you might want to update this post. Take a look at www.tobiiglasses.com or www.tobii.com.</description> <content:encoded><![CDATA[<p>Well&#8230; actually, Tobii released its Tobii Glasses yesterday so you might want to update this post. Take a look at <a href="http://www.tobiiglasses.com" rel="nofollow">http://www.tobiiglasses.com</a> or <a href="http://www.tobii.com" rel="nofollow">http://www.tobii.com</a>.</p> ]]></content:encoded> </item> <item><title>Comment on Texting While Driving Apps: Helpful or Harmful? by mmf</title><link>http://eyetrackingupdate.com/2010/06/08/texting-driving-apps-helpful-harmful/comment-page-1/#comment-1112</link> <dc:creator>mmf</dc:creator> <pubDate>Wed, 09 Jun 2010 17:01:53 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=1721#comment-1112</guid> <description>It is terrifying how many people take their eyes off the road to text. It requires far more concentration and attention to write a text message than talk on the phone. Maybe some kind of eye tracking device within the car that somehow disables the phone when the driver&#039;s eyes move off the road would be more effective. Hopefully car companies, phone manufacturers, or the government will step up and create a solution since it doesn&#039;t seem like drivers can resist the temptation on their own, despite the fact that their lives and other&#039;s are at stake.</description> <content:encoded><![CDATA[<p>It is terrifying how many people take their eyes off the road to text. It requires far more concentration and attention to write a text message than talk on the phone. Maybe some kind of eye tracking device within the car that somehow disables the phone when the driver&#8217;s eyes move off the road would be more effective. Hopefully car companies, phone manufacturers, or the government will step up and create a solution since it doesn&#8217;t seem like drivers can resist the temptation on their own, despite the fact that their lives and other&#8217;s are at stake.</p> ]]></content:encoded> </item> <item><title>Comment on Eye Tracking on the Cheap: Making MacGyver Proud by mmf</title><link>http://eyetrackingupdate.com/2010/06/02/eye-tracking-cheap-making-macgyver-proud/comment-page-1/#comment-1110</link> <dc:creator>mmf</dc:creator> <pubDate>Thu, 03 Jun 2010 17:50:41 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=1665#comment-1110</guid> <description>If a functional device like this can be made that cheap, it really makes me wonder how some eye tracking companies can justify selling devices for over $10,000. I think if we were to see cheaper devices available on the market, there would be a tremendous increase in the supply and demand for eye tracking technology. I truly hope these &quot;tinkerers&quot; continue their pursuits and drive the industry forward.</description> <content:encoded><![CDATA[<p>If a functional device like this can be made that cheap, it really makes me wonder how some eye tracking companies can justify selling devices for over $10,000. I think if we were to see cheaper devices available on the market, there would be a tremendous increase in the supply and demand for eye tracking technology. I truly hope these &#8220;tinkerers&#8221; continue their pursuits and drive the industry forward.</p> ]]></content:encoded> </item> <item><title>Comment on Old News But Relevant News: Apple and Eye Tracking by mmf</title><link>http://eyetrackingupdate.com/2010/06/03/news-relevant-news-apple-eye-tracking/comment-page-1/#comment-1109</link> <dc:creator>mmf</dc:creator> <pubDate>Thu, 03 Jun 2010 17:25:03 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=1677#comment-1109</guid> <description>Do you think a Big Guy like Apple would hurt or help the eye tracking industry as it is today if it were to institute the technology into its devices? I have a feeling that because most of the eye tracking technology developers right now are Little Guys (i.e. small research and development companies and garage projects) that Apple would push everyone out. Sure, it might boost awareness and demand for eye tracking devices, but will the Little Guys be able to keep up?</description> <content:encoded><![CDATA[<p>Do you think a Big Guy like Apple would hurt or help the eye tracking industry as it is today if it were to institute the technology into its devices? I have a feeling that because most of the eye tracking technology developers right now are Little Guys (i.e. small research and development companies and garage projects) that Apple would push everyone out. Sure, it might boost awareness and demand for eye tracking devices, but will the Little Guys be able to keep up?</p> ]]></content:encoded> </item> <item><title>Comment on New Biometric Devices in Hospitals by MissFox</title><link>http://eyetrackingupdate.com/2010/06/02/biometric-devices-hospitals/comment-page-1/#comment-1108</link> <dc:creator>MissFox</dc:creator> <pubDate>Thu, 03 Jun 2010 17:17:21 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=1669#comment-1108</guid> <description>It sounds like biometric identification technology will one day replace the need for ID cards, not only in hospitals but at airports, office buildings, maybe even bars. What do you think is preventing this technology from becoming mainstream more quickly? It seems to me like the technology is there, but something (or multiple factors) are standing in the way of it becoming widespread.</description> <content:encoded><![CDATA[<p>It sounds like biometric identification technology will one day replace the need for ID cards, not only in hospitals but at airports, office buildings, maybe even bars. What do you think is preventing this technology from becoming mainstream more quickly? It seems to me like the technology is there, but something (or multiple factors) are standing in the way of it becoming widespread.</p> ]]></content:encoded> </item> <item><title>Comment on Pupil Tracking in Airport Security: Can Body Language Indicate Terrorist Intent? by Eye Hope this Technology Works! &#171; Communications and Society blog: By and for students in Marist COM 201</title><link>http://eyetrackingupdate.com/2009/11/04/pupil-tracking-in-airport-security-can-body-language-indicate-terrorist-intent/comment-page-1/#comment-1100</link> <dc:creator>Eye Hope this Technology Works! &#171; Communications and Society blog: By and for students in Marist COM 201</dc:creator> <pubDate>Thu, 20 May 2010 03:54:22 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=649#comment-1100</guid> <description>[...] http://eyetrackingupdate.com/2009/11/04/pupil-tracking-in-airport-security-can-body-language-indicat... [...]</description> <content:encoded><![CDATA[<p>[...] <a href="http://eyetrackingupdate.com/2009/11/04/pupil-tracking-in-airport-security-can-body-language-indicat.." rel="nofollow">http://eyetrackingupdate.com/2009/11/04/pupil-tracking-in-airport-security-can-body-language-indicat..</a>. [...]</p> ]]></content:encoded> </item> <item><title>Comment on Eye Tracking and Speed Dating: Love At First Glance by Speed dating London</title><link>http://eyetrackingupdate.com/2010/03/15/eye-tracking-speed-dating-love-glance/comment-page-1/#comment-1163</link> <dc:creator>Speed dating London </dc:creator> <pubDate>Tue, 27 Apr 2010 06:10:00 +0000</pubDate> <guid isPermaLink="false">http://eyetrackingupdate.com/?p=1234#comment-1163</guid> <description>Haha, funny story, but you know, it happens in real life also. I not just once sit at the table with a girl and when she was talking I was &quot;eye tracking&quot; the girl from behind my date. :)</description> <content:encoded><![CDATA[<p>Haha, funny story, but you know, it happens in real life also. I not just once sit at the table with a girl and when she was talking I was &#8220;eye tracking&#8221; the girl from behind my date. :)</p> ]]></content:encoded> </item> </channel> </rss>
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