Keep up to date with the latest Eye Tracking news and trends

SMI Announces New Eye Tracking Glasses 2.0

Posted on Sep 12, 2013

One of the leaders in wearable eye tracking, Sensomotoric Instruments (SMI), recently announced its newest product, Eye Tracking Glasses...

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Eye Movements May Detect Stroke

Posted on Sep 5, 2013

Eye movements could be the key to reducing the number of stroke-related deaths that result from missed or delayed treatment. A small study...

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Mobile Eye Tracking Provides Insight for Retailers

Posted on Sep 3, 2013

Next time you’re at the grocery store, don’t be surprised if you see a fellow shopper cruising the aisles wearing a mobile eye tracker....

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Mobile eye tracking: Pros and Cons

Posted on Aug 22, 2013

Researchers identified some limitations and potentials of mobile eye tracking using a wearable eye tracker for field research at two museum exhibitions in Germany. Mobile eye tracking has become a very interesting and provoking way to look into the needs and thoughts of the consumer and has given researchers an entirely different point of view to study.

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Eye tracking research shows cultural differences while viewing web pages

Posted on Aug 20, 2013

Results from eye tracking research allowed researchers to compare results of Spaniard participants and Arab participants viewing Google search pages to see how responses to search queries differ by cultural background.

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Eye tracking study suggests movie subtitles as language learning tool

Posted on Aug 15, 2013

Have you ever attempted learning a second language but it just didn’t click for you? An eye tracking study may show you why your methods weren’t working.

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