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Online reviews are becoming an increasingly more powerful tool for attracting (or repelling) new business. A study conducted by the digital...

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It’s estimated by the American Cancer Society that over 229,000 new cases of breast cancer will be diagnosed this year. Even with...

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An upcoming study at Montana State University’s Western Transportation Institute will use eye tracking to research the efficacy of...

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The intimate connection between the eyes and the brain make eye tracking a clear fit in the field of neuroscience. In fact, the eyes have...

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One of the greatest factors inhibiting the widespread use of eye tracking is cost. It’s an issue that comes up in our articles...

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Eye tracking for UX research got a little bit more user friendly yesterday with the announcement of the Tobii Technologies plug-in for...