Keep up to date with the latest Eye Tracking news and trends

Newly Released Apple Patent Uses Head and Eye Tracking To Adjust UI

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A newly released patent application from Apple shows they may be looking to use facial recognition, eye tracking, and head tracking, in...

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Eye Tracking Cost: a Tradeoff for Quality?

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One of the greatest factors inhibiting the widespread use of eye tracking is cost. It’s an issue that comes up in our articles...

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The Eyes Have It:Facebook Versus Google+

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Will it topple Facebook? Will its ads make money? Will people like the way it is set up? Will it Blend ? With the exception of the later,...

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3M Launches Visual Attention Service 3.0

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Yesterday, 3M introduced the newest generation of its Visual Attention Service (VAS), an online tool that allows its users to upload an...

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New Eye Tracker for Academic, Market, and Usability Research

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So far, this year has been full of new eye tracking product releases. It seems portability is the trend of the year with a focus on eye...

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Top 2 Search Engines Google, Yahoo Use Eye Tracking

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You know eye tracking is getting big when the multibillion dollar companies, Google and Yahoo!, are turning to the technology to optimize...

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