Keep up to date with the latest Eye Tracking news and trends

Eye tracking research shows cultural differences while viewing web pages

Posted on Aug 20, 2013

Results from eye tracking research allowed researchers to compare results of Spaniard participants and Arab participants viewing Google search pages to see how responses to search queries differ by cultural background.

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How to optimize Facebook Timeline according to eye tracking research

Posted on Jul 30, 2012

There have been several eye tracking research studies on Facebook’s user interface since it switched over to the Timeline layout. Read about the findings of two of these studies and the recommendations that will help you optimize your Facebook page.

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4 ways eye tracking enhances web usability testing

Posted on Jul 26, 2012

With the online marketplace rapidly advancing as a prominent location to conduct business, there is a lot of money to be made on the Internet. This means there is a lot at stake when it comes to website usability and appeal. Design flaws can mean the difference between making a sale and causing a potential customer to bounce.

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8 Applications of Eye Tracking Technology

Posted on Jun 25, 2012

Eye tracking is a field that never seizes to fascinate me. It is truly amazing that one technology can have such a wide range of...

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Eye tracking’s future role in data analytics

Posted on Mar 28, 2012

The fastest growing market for eye tracking is in market research and usability. The value of knowing not only where customers are looking...

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UX design pro at PayPal says eye tracking can improve site design

Posted on Feb 29, 2012

Eye tracking web usability is a topic we cover here often because it is one of the fastest growing applications of eye tracking technology...

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