Eye tracking’s future role in data analytics
The fastest growing market for eye tracking is in market research and usability. The value of knowing not only where customers are looking...
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UX design pro at PayPal says eye tracking can improve site design
Eye tracking web usability is a topic we cover here often because it is one of the fastest growing applications of eye tracking technology...
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Tobii Helps Make UX Research More User Friendly
Eye tracking for UX research got a little bit more user friendly yesterday with the announcement of the Tobii Technologies plug-in for...
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The Eyes Have It:Facebook Versus Google+
Will it topple Facebook? Will its ads make money? Will people like the way it is set up? Will it Blend ? With the exception of the later,...
Read MoreWearable Eye Tracker Puts Microsoft Kinect to the Test
The UK-based usability company, User Vision, is demonstrating that eye tracking usability testing isn’t just for computer applications...
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3M Launches Visual Attention Service 3.0
Yesterday, 3M introduced the newest generation of its Visual Attention Service (VAS), an online tool that allows its users to upload an...
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