Keep up to date with the latest Eye Tracking news and trends

Eye Tracking Study Shows Architecture Influences Choice

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One website we found recently posted an interesting article originally written for Scientific American in which the author discusses how...

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Researchers Look Into Eye Tracking For Driver Assistance Systems

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In a recent publication based out of the University of Oradea’s Department of Electronics in Romania, researchers discuss novel and...

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Eye Tracking Reveals the World Through Babies’ Eyes

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Have you ever wondered what the world looks like through the eyes of a child? For most of us, that time was too long ago to remember. An...

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How does Head Stability Improve Eye Tracking Accuracy?

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When conducting research, the accuracy of the data is critical to the validity of the results. In the field of eye tracking research, we...

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Can Eye Tracking be Used to Predict Strategic Behavior?

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Life is full of choices, all of which have payoffs and pitfalls. When you have a goal and make choices or decisions on how to achieve it,...

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