What Your Short Attention Span Reveals Via Eye Tracking
“Once I was a scuba diver in a sea of words. Now I zip along the surface like a guy on a Jet Ski.” Those are the words of...
Read MoreCan Eye Tracking be Used to Predict Strategic Behavior?
Life is full of choices, all of which have payoffs and pitfalls. When you have a goal and make choices or decisions on how to achieve it,...
Read MoreNeuromarketing Eye Tracking Helps Campbell’s Soup Get a Makeover
After decades of producing America’s favorite soup, Campbell’s Soup Co. is ready for a makeover. Although the condensed soups generate...
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