September 10, 2010

Eye Tracking Looks at How We Rely on Google for Answers

Eye Tracking Google

The Internet has changed the way we seek information. Up until the last couple decades, information was found in books or in the minds of those more knowledgeable about a subject than ourselves. But today, if you have a question, you just “Google it.” The seemingly all-knowing Google (or Yahoo, MSN, Bing, etc.) is where we go for answers. When you type a query and click the search button, a list of results appears and it is assumed that those on the top of the list are the most relevant. Search … [Read more...]