The Internet has changed the way we seek information. Up until the last couple decades, information was found in books or in the minds of those more knowledgeable about a subject than ourselves. But today, if you have a question, you just “Google it.” The seemingly all-knowing Google (or Yahoo, MSN, Bing, etc.) is where we go for answers. When you type a query and click the search button, a list of results appears and it is assumed that those on the top of the list are the most relevant. Search … [Read more...]
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Eye Tracking Looks at How We Rely on Google for Answers
March 4, 2010 by mfox at 11:44 am
Filed Under: Eye Tracking, Eye Tracking Research, Eyetracking Web Usability Tagged With: cognitive workload, eye gaze tracking, eye movement, eye tracker, Eye Tracking, Eye Tracking Research, eye tracking study, eye tracking web, eyetrack, eyetracker, eyetracking, Eyetracking Web Usability, fixation, fixation duration, fixations, gaze tracking, google, pupil, pupil size, pupil tracking, Search Engines, tracking eyes, tracking the eye, vision tracking, visual tracking