Will You Buy an Eye Tracking Smartphone?
Apple’s iPhone fiasco (I think some have called it Antennagate?) has garnered a lot of media coverage in the past couple weeks, and...
Read MoreEye Tracking Research Exploring Assistive Possibilities
Many of our posts revolve around the ever expanding industry of usabilty testing with eye tracking technology. So it’s a pleasure to see...
Read MoreBlog Your Life With Sony’s Eye Tracking Prototype
Similar to some other devices we’ve seen recently, Sony is said to be working on a pair of eye tracking glasses. Tech-On!, a technology...
Read MoreWatch Where You Step: Eye Tracking and Pedestrian Flow
A friend once used an analogy that traffic tends to move through streets as water moves down a stream, speeding up in certain areas,...
Read MoreTracking Bias, Biometrically
A article popped up recently regarding the differences in reactions to marketing campaigns between an average consumer and an “industry...
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