Eye Tracking Update » fixation duration

How Do You Know Which Eye Tracking Metrics To Use?

dbrendant — Fri, 13 Aug 2010 16:00:42 +0000

As we’ve mentioned before, eye tracking comes at a price – often a high price. Cost prohibitive eye tracking solutions for usability have made for a lot of legitimate questions asking if eye tracking is truly worth it. But let’s assume you’ve bought into the idea that eye tracking is useful, and by some means, [...]

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Mastering Eye Tracking Web Usability Metrics

dbrendant — Fri, 25 Jun 2010 16:00:37 +0000

No doubt that by now you’ve read much of the debate about eye tracking for usability studies, whether it’s effective, whether it’s affordable, whether or not it actually works. Some say that eye fixations don’t necessarily translate to attention or even understanding of a website’s layout. Then of course, there are supporters of eye tracking, [...]

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Neuromarketing Eye Tracking Helps Campbell’s Soup Get a Makeover

mfox — Wed, 10 Mar 2010 01:06:37 +0000

After decades of producing America’s favorite soup, Campbell’s Soup Co. is ready for a makeover. Although the condensed soups generate more than $1 billion in sales, Campbell’s is investigating ways to generate a 2% increase in sales without raising prices. How is it going to do accomplish this? The Wall Street Journal published an article [...]

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Eye Tracking Looks at How We Rely on Google for Answers

mfox — Thu, 04 Mar 2010 19:44:58 +0000

The Internet has changed the way we seek information. Up until the last couple decades, information was found in books or in the minds of those more knowledgeable about a subject than ourselves. But today, if you have a question, you just “Google it.” The seemingly all-knowing Google (or Yahoo, MSN, Bing, etc.) is where [...]

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Eye Tracking Update Podcast 2

jbower — Sun, 28 Feb 2010 23:00:12 +0000

Intro Hi, I’m Joel Bower and welcome to our podcast here at EyeTrackingUpdate.com, ETU’s 2weeks in Review brought to you by Eye Com Corporation. Each show we will take a quick look at some of the most popular articles on Eyetrackingupdate.com, from the last few weeks. What we are Covering Today, we are going to [...]

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