Eye Tracking Study Users in Interactive Search
Eye tracking is a technology that is being used worldwide as a powerful research tool. In fact, we came across this recent study out of...
Read MoreEye Tracking Emphasizes Significance of Search Snippets
A recent study used eye tracking to demonstrate how important the meta description of a website is for searchers. They call these brief...
Read MoreMore Debate on Effectiveness of Eye Tracking
We came across another couple articles focusing on what you’ve always wanted to know about eye tracking. The articles were posted on...
Read MoreHow Do You Know Which Eye Tracking Metrics To Use?
As we’ve mentioned before, eye tracking comes at a price – often a high price. Cost prohibitive eye tracking solutions for usability...
Read MoreEye Tracking and Usability: Which Metrics Are Valuable?
A few articles we’ve recently done at Eye Tracking Update have focused on the cost and effectiveness of eye tracking for usability...
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