Eye Tracking Update » gaze

New Camera Mimics Movement of Human Eye

dbrendant — Wed, 16 Feb 2011 16:37:06 +0000

A recent post at Martin Tall’s blog on eye tracking and gaze interaction discusses a new camera system that can mimic the movement of a human’s eyes. The camera was developed by a German research team with the idea of creating a system that could imitate the fastest eye movements of a human, which clock [...]

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Superfast Camera Makes for Faster Eye Tracking

Eye Tracking and Monitoring Saliency Maps

dbrendant — Fri, 28 Jan 2011 16:28:31 +0000

Another study using eye tracking was passed along to us, this time from the Institute of Cognitive Science in Osnabrück, Germany. This one’s a little difficult to crack, so I’ll keep it simple and let you explore the original article if you are interested. Using an Eyelink II manufactured by SR Research Ltd out of [...]

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Researchers Look Into Eye Tracking For Driver Assistance Systems

dbrendant — Sun, 05 Dec 2010 16:30:08 +0000

In a recent publication based out of the University of Oradea’s Department of Electronics in Romania, researchers discuss novel and established vision based approaches for cars. The paper discusses a few driver assistance systems – these include sensorial informative systems like rear view alarm, radar, and a warning system for accidental lane departure. Another is [...]

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Eye Tracking Research Advances With Gaze Probing

dbrendant — Sat, 06 Nov 2010 16:00:58 +0000

A recent paper presented at the International Conference on Pattern Recognition introduced a novel method of eye tracking, know as gaze probing. The goal of gaze probing is to estimate the object that a user focuses on when they are looking at dynamic content. Dynamic content is defined as scrolling images and text on a [...]

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Eye Tracking Study Users in Interactive Search

dbrendant — Fri, 01 Oct 2010 18:45:48 +0000

Eye tracking is a technology that is being used worldwide as a powerful research tool. In fact, we came across this recent study out of Germany in which Thomas Beckers and Norbert Fuhr of the University of Duiburg-Essen teamed up to research how users handle interactive search systems. Interested in book titles, they created a [...]

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Biometric Devices: Can An Electronic Driving Coach Make Safer Roads?

dbrendant — Tue, 21 Sep 2010 16:24:40 +0000

If your state hasn’t banned the use of handheld phones while driving, it’s likely that it will soon join the increasing number of states that have, but as a recent article posted by the University of Washington states, it’s a difficult law to enforce. There are so many multi-functional gadgets out there, it makes it [...]

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Eye Tracking Emphasizes Significance of Search Snippets

dbrendant — Mon, 20 Sep 2010 16:00:58 +0000

A recent study used eye tracking to demonstrate how important the meta description of a website is for searchers. They call these brief tidbits “search snippets” and as it turns out, they strongly contribute to the attraction of a searcher to a particular site. The original study, though written in Spanish by Mari-Carmen Marcos and [...]

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Driving Around the Bend: Eye Tracking for Curve Navigation

dbrendant — Tue, 31 Aug 2010 17:30:42 +0000

You’ve likely seen a car commercial in which the driver is stealthily navigating a rural road with sharp twists and turns. How do they do that? Where do they look? A recent article at Physorg.com notes that it is well documented that when negotiating winding roads, a driver typically looks at a specific and well-defied point [...]

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Surprise! Eye Tracking Shows Men Look at Women and Men

dbrendant — Sat, 21 Aug 2010 16:00:21 +0000

A post on the blog Think Eye Tracking discusses something they’ve learned about research results: people don’t always tell the truth. They set out to create a test showing how it can happen and, more importantly, how eye tracking can be used as a window into people’s subconscious thought processes. Think Eye Tracking performed an [...]

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GazeHawk Makes Eye Tracking More Affordable

dbrendant — Fri, 20 Aug 2010 16:00:10 +0000

More eye tracking and heat map news from the World Wide Web. Typically, you’ve got just a pair of choices when it comes to site heat mapping. You can buy the necessary equipment, often cost prohibitive, or you can pay a consultant or expert to use their equipment. But every now and again we come [...]

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More Debate on Effectiveness of Eye Tracking

dbrendant — Wed, 18 Aug 2010 16:00:25 +0000

We came across another couple articles focusing on what you’ve always wanted to know about eye tracking. The articles were posted on Another Useful Blog, a German blogger’s site that covers usability issues in interface design. The articles were broken up into two parts, and we’ll cover the first in this post and the 2nd [...]

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How does Head Stability Improve Eye Tracking Accuracy?

dbrendant — Mon, 16 Aug 2010 16:00:34 +0000

When conducting research, the accuracy of the data is critical to the validity of the results. In the field of eye tracking research, we are always searching for ways to improve our techniques and make the data we collect as legitimate as possible. A German blogger, Markus Weber, discussed data accuracy of eye tracking in [...]

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Eye Tracking and Style Guides

dbrendant — Wed, 28 Jul 2010 23:33:54 +0000

We’re well aware by now that eye tracking studies have given us a good idea of where readers look on a page. It seems like most eye tracking studies – usability wise, anyway – are based around exactly this: where do readers look first. We’ve been following eye tracking news in depth for about a [...]

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Eye Tracking and F Patterns: Recurring Theme in Web Usability

dbrendant — Tue, 27 Jul 2010 22:38:44 +0000

Again, the F pattern. It’s a frequently recurring topic worth noting, as it really seems to be the strongest and most consistent trend we see coming out of the various web usability studies throughout the industry. When designing a site, a paper, or a page, it’s important to know how a person reads, where they [...]

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Moodle Using Eye Tracking to Study Usability and eLearning

dbrendant — Thu, 22 Jul 2010 17:13:19 +0000

Another study using eye tracking we came across at Eye Tracking Update has to do with a program called Moodle, which appears to be an e-Learning (teaching and learning) program used by Austrian students (please correct me if I’m wrong or if you have any more information about the program). Gergely Rakoczi of the Vienna [...]

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Framework for Eye Tracking Patterns and Usability Problems: Pt 3

dbrendant — Fri, 16 Jul 2010 23:02:49 +0000

Ehmke and Wilson, the two researchers who published the report in association with City University in London, raise the point that there still remains a need “for studies that relate eye-tracking patterns to specific usability problems (by indicating cognitive processes).” In the past, eye tracking metrics have been compared to general interface usability, assessed by [...]

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Using Eye Tracking & Mouse Movements to Analyze Search Behavior

dbrendant — Thu, 15 Jul 2010 22:46:10 +0000

For those in the business, it must be a pretty nice thing to see usability studies come of age. We’ve touched on recent debates regarding the relationship between what a user is looking at versus what they’re thinking about (Is it the same thing or is it something entirely different?), and it’s exciting to see [...]

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Is Nokia Making an Eye Tracking Controlled Mobile Phone?

dbrendant — Thu, 08 Jul 2010 01:25:08 +0000

With all the buzz about iPhones, other cell phone manufactures get overlooked. But some of them are developing some pretty cool new technology of their own. Nokia, the Finnish mobile technology giant, is announcing that they have been working on a new phone that is controlled with gaze through eye tracking. If you stare at [...]

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Rembrandt and Eye Tracking

dbrendant — Sat, 12 Jun 2010 01:11:24 +0000

If art is so subjective, why do some people gravitate towards some artists and not others? What is it about a painting that makes it engaging enough for the work to stand time and keep people coming back over and over again? Difficult questions, and plenty of theory and art criticism has been written on [...]

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Old News But Relevant News: Apple and Eye Tracking

dbrendant — Thu, 03 Jun 2010 16:24:37 +0000

This is old news by now, but considering that the January article deals with news from a few years ago, it’s sort of a moot point. Continuing with our regular Apple and iPhone updates, especially considering recent news of Apple’s new patents for biometric and cardio sensors in their iPhone, we thought we’d note that [...]

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Can Eye Tracking be Used to Predict Strategic Behavior?

mfox — Fri, 07 May 2010 20:06:17 +0000

Life is full of choices, all of which have payoffs and pitfalls. When you have a goal and make choices or decisions on how to achieve it, you are developing a strategy. Creating and executing a strategy is a highly cognitive process; your mind is looking at available options and evaluating the pros and cons [...]

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Eye Tracking: Avatar Lie Detection … It’s All in the Eyes

dbrendant — Thu, 06 May 2010 23:14:43 +0000

Anyone who has been told a lie knows that it doesn’t feel great to be misled. Of course, some people are more gullible than others while some seem to have a knack for spotting a lie right from the get go. When it comes to the World Wide Web, we know bynow that it pretty [...]

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Eye Tracking: Readers Run Out of Gas Below the Fold

mfox — Mon, 26 Apr 2010 18:03:43 +0000

Web usability guidelines have remained pretty consistent since the inception of the Internet. Actually, according to an article entitled “Scrolling and Attention,” 80% of these guidelines have remained the same since the 1990s. But one guideline that has changed has to do with the “above the fold” concept. During the first years of the web’s [...]

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How Does Eye Tracking Detect the Object of Visual Attention?

mfox — Wed, 10 Mar 2010 20:58:06 +0000

A recent Eye Tracking Update post detailed the basic anatomy of the eye and the two primary types of vision, foveal and peripheral. To continue the discussion on eye biology and how it relates to eye tracking technology, let’s take a look at the behavior that brings the two together: eye movement. The majority (about [...]

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Eye-Com Eye Tracking Drive Simulator Studies Driver Inattention

mfox — Fri, 26 Feb 2010 20:00:52 +0000

Driver drowsiness and distraction are serious safety hazards on the road. It only takes a momentary lapse of attention to impair a driver’s responsiveness and reflexes. Analyzing a driver’s state of consciousness and awareness while they are actually behind the wheel is a challenge, especially when using biometric equipment to collect data. The mechanisms for [...]

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Eye Tracking: Viewing the World Through Someone Else’s Eyes

mfox — Fri, 26 Feb 2010 17:41:05 +0000

The best way to describe a new approach to eye tracking being developed at New York City’s Columbia is a method that “looks at the world from someone else’s eyes.” A computer scientist, Shree Nayar, and his colleague, Ko Nashino, have developed a way to not only recreate the image of a person’s surroundings as [...]

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Eye Tracking: Facebook and LinkedIn Usability

dbrendant — Fri, 19 Feb 2010 19:24:20 +0000

Nowadays connectivity is undeniably convenient, as the Internet has provided a platform for us to use social networking sites to stay in touch, make friends, meet clients, and enlarge our circle. Sites like LinkedIn and Facebook provide business and peer networks that organically grow and expand, providing an endless field of potential friends and clients. [...]

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The Latest in Eye Tracking Web Usability Research pt2

mfox — Thu, 18 Feb 2010 23:12:43 +0000

It is no secret that eye tracking is one of the most revealing approaches to evaluating web usability. A viewer’s eye movement behavior as they scan through a webpage or site can tell a lot about how navigable and user friendly the design is. Of course there are other, simpler evaluation tools like monitoring cursor [...]

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Eye Tracking: SEX! (Got Your Attention Yet?)

dbrendant — Thu, 18 Feb 2010 04:29:16 +0000

Sex sells. And it is no surprise that sexual imagery calls our attention more easily than non-sexual content. Put a sexually explicit image on a screen next to a non-sexual image, and you can guess which picture someone is likely to look at. So, when it comes to sex and our perception of how humans [...]

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The Latest in Eye Tracking Web Usability Research pt1

mfox — Thu, 11 Feb 2010 22:55:06 +0000

Web usability is a hot topic in the eye tracking industry. This is because eye tracking technology provides researchers studying the usability of a website or software interface with more comprehensive feedback than just thinking out loud, click behavior, or time on page. Having the ability to observe eye movement behaviors is about as close [...]

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Is Apple Adding Eye Tracking to Their Tablet?

mfox — Wed, 27 Jan 2010 01:00:11 +0000

I hate to contribute to the rumor mill, but there is buzz going around about the newest gadget to be released by Apple. The word on the street has it that Apple may be incorporating eye tracking technology into its new Tablet device to be released Wednesday. Apple has been researching eye-tracking and how to [...]

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An Inspirational Story: Eye Tracking Technology Can Transform Lives

mfox — Tue, 26 Jan 2010 22:12:16 +0000

I was recently touched by an article about a severely disabled young girl whose life was transformed by eye tracking technology. Eleven year old Caris has an undiagnosed condition that has prevented her from living a “normal” childhood; her limited movement and lack of physical control left her completely dependent on others. That all changed [...]

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Eye Tracking Identifying Facial Regions Giving Away Your Age

mfox — Sun, 17 Jan 2010 20:00:22 +0000

Some say age is just a number, but there is more to it than that. You may act younger or older than you actually are, but there are some characteristics of aging that can give your true number away. The American Academy of Ophthalmology published a study that used an eyetracker to investigate where people [...]

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