Biometric Devices: Can An Electronic Driving Coach Make Safer Roads?
If your state hasn’t banned the use of handheld phones while driving, it’s likely that it will soon join the increasing number of...
Read MoreEye Tracking Emphasizes Significance of Search Snippets
A recent study used eye tracking to demonstrate how important the meta description of a website is for searchers. They call these brief...
Read MoreDriving Around the Bend: Eye Tracking for Curve Navigation
You’ve likely seen a car commercial in which the driver is stealthily navigating a rural road with sharp twists and turns. How do...
Read MoreSurprise! Eye Tracking Shows Men Look at Women and Men
A post on the blog Think Eye Tracking discusses something they’ve learned about research results: people don’t always tell the truth....
Read MoreGazeHawk Makes Eye Tracking More Affordable
More eye tracking and heat map news from the World Wide Web. Typically, you’ve got just a pair of choices when it comes to site heat...
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