Will Eye Tracking Take Neuromarketing to the Next Level?
With new technology often comes a certain creep factor, and eye tracking, head tracking, and neuro/biological is no exception. In a recent...
Read MoreEye Tracking and F Patterns: Recurring Theme in Web Usability
Again, the F pattern. It’s a frequently recurring topic worth noting, as it really seems to be the strongest and most consistent trend we...
Read MoreEye Tracking: Evaluating Landing Page Usability With Surveys
Landing page, splash page, homepage. Call it what you will – there are many names for the first page of a website, that is – the page...
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