Eye Tracking Update » neuromarketing

Eye Tracking Research: Nostalgia Creates More Brand Loyalty

dbrendant — Thu, 03 Feb 2011 17:14:13 +0000

In a recent article we discussed a post we came across that described Tropicana’s reasoning for recalling new packaging design they recently released to poor reaction from loyal consumers. The issue wasn’t nostalgia for the old product and the emotional connection it offered, however. It was apparently based on the actual design, which got lost [...]

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Eye Tracking and Neuromarketing in 3D Marketing Research

Eye Tracking: 6 Ways to Better Usability and Conversion

dbrendant — Wed, 24 Nov 2010 17:38:33 +0000

Here at Eye Tracking Update we get a lot of lists. Lists on eye tracking. Lists on head tracking. Lists describing how to make something. Lists summarizing the problem with any one particular website. One more list-based article we recently came across stated they could reveal six secrets of eye tracking that were previously unknown. [...]

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Eye Tracking and Neuromarketing in 3D Marketing Research

dbrendant — Thu, 28 Oct 2010 16:44:52 +0000

We’ve been writing a decent amount about biometrics these days. It’s a growing trend and one that seems promising in years to come. As with any growing trend, there are an infinite amount of new upstarts looking to sell their wares. One company unveiled an interesting technology this month that uses brain-based virtual reality technology [...]

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Will Eye Tracking Take Neuromarketing to the Next Level?

dbrendant — Sun, 01 Aug 2010 16:00:05 +0000

With new technology often comes a certain creep factor, and eye tracking, head tracking, and neuro/biological is no exception. In a recent post on the Atos Origin blog, Steve Nimmons makes an effort to help us understand the potential of neuromarketing. That word in itself sounds quite scary, really, but has a look at his [...]

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Biometric Devices: Learning What Buyers Want Via Neuromarketing

dbrendant — Wed, 02 Jun 2010 23:23:32 +0000

Given the amount of technological progression we read about on a daily basis, it barely seems surprising anymore when science fiction becomes reality. We came across an article about neuromarketing on a neuroscience blog that described how it was done and some of the decisions companies come to based off findings obtained from it. There’s [...]

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Neuromarketing Eye Tracking Helps Campbell’s Soup Get a Makeover

mfox — Wed, 10 Mar 2010 01:06:37 +0000

After decades of producing America’s favorite soup, Campbell’s Soup Co. is ready for a makeover. Although the condensed soups generate more than $1 billion in sales, Campbell’s is investigating ways to generate a 2% increase in sales without raising prices. How is it going to do accomplish this? The Wall Street Journal published an article [...]

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