Is Eye Tracking for Usability Studies Worth the Trouble?
Despite many advancing eye tracking technologies, there are still naysayers that continually challenge the industry with fair questions....
Read MoreHow Do You Measure the Value of Eye Tracking?
We recently wrote an article touching on some of the limitations of eye tracking. There are more. Of course, nothing is perfect, and many...
Read MoreFramework for Eye Tracking Patterns and Usability Problems: Pt 2
In a recent post, we started to review new research being done at the Centre for HCI Design at City University in London. Two researchers,...
Read MoreFramework for Eye Tracking Patterns and Usability Problems: Part 1
When you are trying a new product, you want it to work, right? If a company makes a good product, people use it. If it’s a bad product,...
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