Eye Tracking Emphasizes Significance of Search Snippets
A recent study used eye tracking to demonstrate how important the meta description of a website is for searchers. They call these brief...
Read MoreEye Tracking: Evaluating Landing Page Usability With Surveys
Landing page, splash page, homepage. Call it what you will – there are many names for the first page of a website, that is – the page...
Read MoreUsing Eye Tracking & Mouse Movements to Analyze Search Behavior
For those in the business, it must be a pretty nice thing to see usability studies come of age. We’ve touched on recent debates...
Read MoreEye Tracking Tests Real Time Feature From Google
People like news. We’ve come to expect a regular flow of news to inform us daily about what is happening around us, near of far. We like...
Read MoreEye Tracking Looks at How We Rely on Google for Answers
The Internet has changed the way we seek information. Up until the last couple decades, information was found in books or in the minds of...
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