Keep up to date with the latest Eye Tracking news and trends

Using Eye Tracking to Identify Optimal Product Placement

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Isn’t it amazing how many types of shampoo you find in the hair care aisle? There’s a shampoo out there for everyone; if your hair...

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Barbies Vs. Balls: Eye Tracking Investigates Toy Preferences and Gender

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Any big sister knows the devastation her Barbies risk in the hands of a little brother. My collection had several casualties because my...

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