Eye Tracking Update » tracking technology

Motion Tracking: Beckoning to the Future

egutierrez — Thu, 26 Aug 2010 21:35:00 +0000

When speculating about the future of motion tracking technology, there are many questions that come to mind. How would this technology change the way I type? How would it make my life easier? Would I have more peripherals then than I do now? Less? These questions all seem reasonable, and this thought process provides me [...]

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Watch Where You Step: Eye Tracking and Pedestrian Flow

dbrendant — Fri, 04 Jun 2010 19:30:14 +0000

A friend once used an analogy that traffic tends to move through streets as water moves down a stream, speeding up in certain areas, stopping in others, building at forks until the oncoming pressure pushes it in a pattern of various directions. Whether true or not, it’s an entertaining concept, and one that doesn’t seem [...]

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Tracking Bias, Biometrically

dbrendant — Fri, 04 Jun 2010 16:00:05 +0000

A article popped up recently regarding the differences in reactions to marketing campaigns between an average consumer and an “industry pro,” or rather, someone who works within the media industry and whose job is to create or market content and products to regular consumers. Generally, it’s assumed (by industry pros) that they know what the [...]

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Eye Tracking and Social Anxiety

dbrendant — Wed, 02 Jun 2010 00:17:10 +0000

These days it’s impossible to turn on the television without seeing an ad for social anxiety medication. The sad little animated lump rolling along the screen reminds us that it’s one of the most prevalent psychiatric conditions, affecting a large swath of the population. A recent study focusing on the subject explored how socially anxious [...]

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Biometric Devices: The Story Behind Stephen Hawking’s Voice

mfox — Tue, 01 Jun 2010 22:13:13 +0000

We posted an article a couple weeks ago about the possibility of eye tracking technology being used to help professor Stephen Hawking communicate. Living with ALS, the world-renowned physicist suffers from almost complete paralysis, except for some remaining facial muscle control. Without the aid of assistive communication technology, his fascinating theories on the universe may [...]

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Iris Recognition is Advancing. Could It Help Eye Tracking?

mfox — Tue, 01 Jun 2010 21:58:38 +0000

We’ve written several Eye Tracking Update posts about iris recognition lately because it is a technology that has recently experienced some pretty impressive advancements. If you think about it, it is pretty closely related to eye tracking technology – so much so that breakthroughs in one field may lead to progress in another. For example, [...]

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Ever Wonder How Facial Recognition Works?

dbrendant — Mon, 24 May 2010 15:30:02 +0000

We do too. By now we’ve posted a few articles on Eye Tracking Update that mention face detection technologies being employed for security measures. It’s something we read about more often these days in news stories on counterterrorism and homeland security. But how does face detection actually work? A recent post that, oddly enough, covered [...]

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The Snowball Effect: Advances in Eye Tracking

dbrendant — Mon, 17 May 2010 15:39:16 +0000

Technological innovation is cyclical. A problem arises, a solution is determined, and an invention is created. New creations lead to even more innovations as people play off each other’s inventions, fixing them and finding better, more efficient approaches for some of the details that the original may have overlooked. Take the car, for example. A [...]

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Eye Controlled Video Games? Better Late Than Never

dbrendant — Wed, 12 May 2010 17:00:25 +0000

A recent article published in New Scientist may be a little late to the Eye Tracking party as far as we’re concerned, but it’s certainly good to see more eye tracking news in mainstream media, even if it is focusing on something that’s no novelty to most within the industry. The “innovation” article focuses on [...]

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Eye Tracking Technology as Memory Aid

dbrendant — Fri, 07 May 2010 00:00:43 +0000

In a recent post we noted a meeting that took place in the French Alps ski resort of Megeve. The inaugural Augmented Human International Conference took place over two days, with a gang of engineers and scientists meeting to discuss and share research and innovations on a flurry of new technology. Unfortunately, Eye Tracking Update [...]

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A Heartwarming Eye Tracking Story

dbrendant — Tue, 04 May 2010 00:02:56 +0000

At Eye Tracking Update, we generally cover a lot of the debates and conversations within the eye tracking industry, most of which, not surprisingly, center around usability testing and eye tracking’s effectiveness in determining tangible results. One subject that tends to be inarguable, however, is eye tracking’s ability to enable communication amongst the disabled. A [...]

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Eye Tracking Is Still A Touchy Subject

dbrendant — Wed, 28 Apr 2010 23:54:04 +0000

Plenty of articles and discussions have been written about the pros and cons of eye tracking. When it comes to usability studies, it’s still a relatively hot topic, with debates over the merits and limitations of eye tracking technology in researching how people use the World Wide Web. Acuity Blog just reposted a nicely written [...]

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Eye Tracking May Provide Promising Solution for Stephen Hawking

mfox — Thu, 22 Apr 2010 22:43:53 +0000

Imagine being confined to a wheelchair, unable to move your arms or legs. Approximately 5.6 million people in the U.S. who suffer from some form of paralysis cope with this limitation every day. Whether it is caused by a neurological disease, a spinal cord injury, or a stroke, paralyzation inhibits mobility and impedes the ability [...]

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The Accuracy of Eye Tracking: A Web Usability Debate

dbrendant — Sat, 10 Apr 2010 19:00:25 +0000

After searching for online content, anyone curious about eye tracking has probably realized that there is plenty debate on the advantages and disadvantages of the technology (to be fair, most of the controversy we see centers around usability testing and accuracy, not eye tracking as a medical or communicative solution). Some posts claim that it’s [...]

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Does Eye Tracking Enhance the Gaming Experience?

dbrendant — Tue, 30 Mar 2010 22:29:07 +0000

As eye tracking started to gain popularity in past years and people started to notice potential for change in various industries, some of the first questions asked were centered around control and efficiency. Take the video game world, for example. Many conversations surrounding gaming and eye tracking technology have to do with how well a [...]

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Using Eye Tracking to Study the “Humor Effect”

dbrendant — Mon, 29 Mar 2010 16:00:35 +0000

What was the last hilarious situation you found yourself in? Aside from the funny bit, can you remember much else about it? According to a good amount of memory research, chances that you remember the smaller, non-humorous details are less likely. Humans in general are quite good at recalling unusual or unexpected events, and a [...]

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Eye Tracking Disorders in Schizophrenia

dbrendant — Sat, 27 Mar 2010 16:00:44 +0000

With so much focus on eye tracking studies for web design and usability, it’s nice to touch on some other subjects now and again. Eye tracking technology is often used in medical and diagnostic studies, and a recent report describes a test regarding eye movement abnormalities in schizophrenics. Schizophrenia is a psychiatric disorder that affects [...]

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Eye Tracking and Speed Dating: Love At First Glance

dbrendant — Mon, 15 Mar 2010 23:03:45 +0000

Every now and again, we here at Eye Tracking Update come across a funny article that describes eye tracking in a more humorous light. With so many studies being done, it’s not surprising that some are more entertaining than others, and it’s always fun to see eye tracking and head tracking technology used more creatively, [...]

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Eye Tracking in New Interfaces

dbrendant — Fri, 12 Mar 2010 00:01:23 +0000

The word “interface” is a loaded one. It’s such a malleable word, and with regular, cutting edge progression in the tech worlds, we see it’s many uses popping up more and more. Interfaces are an essential ingredient in any human interaction, be it digital or physical. In a recent post we found, the author focuses [...]

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How Does Eye Tracking Detect the Object of Visual Attention?

mfox — Wed, 10 Mar 2010 20:58:06 +0000

A recent Eye Tracking Update post detailed the basic anatomy of the eye and the two primary types of vision, foveal and peripheral. To continue the discussion on eye biology and how it relates to eye tracking technology, let’s take a look at the behavior that brings the two together: eye movement. The majority (about [...]

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Neuromarketing Eye Tracking Helps Campbell’s Soup Get a Makeover

mfox — Wed, 10 Mar 2010 01:06:37 +0000

After decades of producing America’s favorite soup, Campbell’s Soup Co. is ready for a makeover. Although the condensed soups generate more than $1 billion in sales, Campbell’s is investigating ways to generate a 2% increase in sales without raising prices. How is it going to do accomplish this? The Wall Street Journal published an article [...]

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Eye Tracking History: An Early Eye Tracking Apparatus

dbrendant — Wed, 03 Mar 2010 01:11:50 +0000

A heavy apparatus that consists of several pieces of metal bolted together, forming a two-foot by two-foot box. Metal legs extending from each of the four corners. A sliding door with a small, pen sized hole. And within this contraption, a restrictive crib that prevents “gross head and body movements.” Doesn’t sound like something you [...]

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Eye Tracking: Giving Buyers a Basis for Comparison

mfox — Tue, 16 Feb 2010 17:22:34 +0000

Behavioral economics is a field that focuses on how social, emotional, and cognitive factors affect how people go about making economic decisions. For example, what makes a person decide to buy something they weren’t originally planning on purchasing? Or, why would someone by a more expensive product over a cheaper one? There are many ways [...]

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Eye Tracking Usability and User Experience, but Fun Overall

dbrendant — Fri, 12 Feb 2010 18:38:02 +0000

With the rapid growth of computer tech, new gadgets in so many hands, and with a vast population online or at least aware of the Internet, there comes a comparable emergence of new terminology. A once quite specific language is entering into everyday vernacular. A post on the blog at Insideria.com discusses two terms brought [...]

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Are Limits of Eye Tracking Real?

dbrendant — Wed, 10 Feb 2010 22:38:28 +0000

I just read an amusing, if not somewhat cynical post from the blog at Think Eyetracking. It’s a fairly negative argument when it comes to the application and technology of eye tracking in general, but it brings about some interesting points that I’ve heard echoed in different eye tracking conversations over the years. There was [...]

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Eye Tracking History: What Have You Done For Me Lately?

dbrendant — Fri, 29 Jan 2010 20:00:23 +0000

In the last week we at Eye Tracking Update have been running through the history of eye tracking technology, talking about the early accomplishments and observations of Louis Emile Javal and eye tracking’s transition from its roots in the medical world, to its increased use by marketers and designers in the 1980s and into the [...]

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Eye Tracking: The First Half

dbrendant — Thu, 28 Jan 2010 00:05:02 +0000

In 1879, a Parisian ophthalmologist named Louis Émile Javal made some groundbreaking observations about eye movement and the way readers scanned across a series of words. After studying the eye movements of readers without the aid of eye tracking technology, he observed that humans’ eyes do not move continuously across a line of text, but [...]

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Is Apple Adding Eye Tracking to Their Tablet?

mfox — Wed, 27 Jan 2010 01:00:11 +0000

I hate to contribute to the rumor mill, but there is buzz going around about the newest gadget to be released by Apple. The word on the street has it that Apple may be incorporating eye tracking technology into its new Tablet device to be released Wednesday. Apple has been researching eye-tracking and how to [...]

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An Inspirational Story: Eye Tracking Technology Can Transform Lives

mfox — Tue, 26 Jan 2010 22:12:16 +0000

I was recently touched by an article about a severely disabled young girl whose life was transformed by eye tracking technology. Eleven year old Caris has an undiagnosed condition that has prevented her from living a “normal” childhood; her limited movement and lack of physical control left her completely dependent on others. That all changed [...]

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Fixations and Saccades in Eye Tracking

dbrendant — Tue, 19 Jan 2010 00:47:59 +0000

A recent blog post on eye tracking brings to light a variable that many researchers who use eye tracking technology have to deal with throughout their studies. When using gaze or eye movement for research, you must distinguish between fixations and saccades. And to understand this difference, we have to look at the physical structure [...]

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