What Has Eye Tracking Taught Us About Criminal Identifications?
Researchers have now been using eye tracking for more than a century. This may be surprising to some but a quick look around web and you...
Read MoreUsing Eye Tracking & Brainwaves to Evaluate Ad Effectiveness
An Indian research agency is saying that advertisements that tend to fare well in the North of India don’t necessarily do as well in the...
Read MoreEye Tracking and Style Guides
We’re well aware by now that eye tracking studies have given us a good idea of where readers look on a page. It seems like most eye...
Read MoreEye Tracking and F Patterns: Recurring Theme in Web Usability
Again, the F pattern. It’s a frequently recurring topic worth noting, as it really seems to be the strongest and most consistent trend we...
Read MoreEye Tracking: Evaluating Landing Page Usability With Surveys
Landing page, splash page, homepage. Call it what you will – there are many names for the first page of a website, that is – the page...
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