Keep up to date with the latest Eye Tracking news and trends

Eye Tracking: Evaluating Landing Page Usability With Surveys

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Landing page, splash page, homepage. Call it what you will – there are many names for the first page of a website, that is – the page...

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Eye Tracking: How Experience is Key in Becoming an Expert

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By now you’ve probably noticed that much of what we write about here at Eye Tracking Update has to do with usability testing. The fact of...

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Eye Tracking: Try These Free Web Usability Tools

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It’s no question that when it comes to free products, you get what you pay for. It’s pretty standard these days for companies to offer...

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Eye Tracking Usability Studies and Self-Reported Measures

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When it comes to usability studies, a standardized procedure is verbal communication between the study participant and the researcher....

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